ARCH College of Design & Business

Research on Imitation Jewellery

QUESTIONNAIRE

1. General Information

Name: _________________________________ Occupation: _____________________________

Phone: ________________________ Email/website: __________________________

Address: _________________________________________________________________________

Q1.Have you ever or would you consider using the Internet to give you ideas for a jewellery
purchase?

o Yes, I have already used the Internet to find ideas

o No, I haven’t used the Internet to find ideas but I would consider it
o No, I would never use the Internet to find ideas

Q2.Have you ever or would you consider ordering a piece of jewellery over the Internet?

o Yes, I have already ordered a piece of jewellery over the Internet

o No, I haven’t ordered a piece of jewellery over the Internet but I would consider it
o No, I would never use the Internet to order a piece of jewellery

Q3.Would you need to see a piece of jewellery in a retail store before making the final decision to
purchase it?

o Yes
o No

Q4.What are the most important criterion when considering a jewellery purchase?

(Please rank from 1 to 5: 1 being the most important criteria)

1) Style/design
2) Price
3) Brand
4) Reputation of where you are buying it from
5) Speed of delivery
o Other, please specify:
Q5.How would you prefer to acquire jewellery?

o I prefer to choose jewellery myself

o I prefer it when someone else selects the jewellery for me as a gift
o I don’t have any preference, I like both choosing and receiving jewellery

Q6.On average how frequently do you purchase jewellery (for yourself or as a gift)?

o More than once a month

o Once a month
o Once every six months
o Once a year
o Less often, only on special occasions

Q7.When do you wear jewellery (i.e. on what occasions)?

o Everyday
o On weekends only
o Only for special occasions
o Other, please specify:

Q8.Do you have any preference for any specific jewellery designer?

o I only buy from local jewellers known or recommended to me

o I only buy internationally branded jewellery
o I do not have any preferred brand of jewellery

Q9.What material / metal do you prefer the most?

o Gold
o Platinum
o Silver
o Other, please specify:

Q10.How much do you generally spend on each purchase made? (per purchase)

o Up to Rs. 1000
o Up to Rs. 2000
o Up to Rs. 3000
o Up to Rs. 4000 or above
Q11.When was the last jewellery purchase you made or jewellery gift purchased for you?

o In the past month

o Between 1 month and 3 months ago
o Between 3 months and 6 months ago
o Between 6 months and 12 months ago
o 1 year ago or older

2. Interest in Buying Jewellery

Q1. You buy jewellery for ________.

o Investment
o Fashion
o Occasions
o Festivals

Q2. Are you aware of the various jewellery brands available in the market?

o Yes
o No

Q3. Where do you prefer to buy jewellery?

o Branded Store
o Traditional family Jeweller

3. Buying Behaviour Towards Branded Jewellery

Q1. Which attributes do attract you to purchase branded products? Rank these

attributes in order of their importance to you.

o Brand
o Name
o Transparent Price Cleanliness Easy
o Availability
o Designs

Q2. What influenced you to choose the above stated brand(s)?

o Advertising
o Shop
o Display
 o Word of mouth
o Family/Friend/Relatives
o Attractive packaging
o Dealer Any Other

Q3. What was the reason for the delay between the purchase decision and the

Actual purchase?

o Financial constraints
o Waiting for more innovative product
o Waiting for market response

Q4. Influence of Brand name on purchasing decision.

o Strongly Agree
o Agree
o Disagree
o Strongly Disagree

Q6. Influence of Quality on Purchase Decision.

o Strongly Agree
o Agree
o Disagree
o Strongly Disagree

Q 7.Influence of Price on Purchase Decision.

o Strongly Agree
o Agree
o Disagree
o Strongly Disagree

Q 8 Influence of Product features of Purchase Decision.

o Strongly Agree
o Agree
o Disagree
o Strongly Disagree

Q 9. Will you like to switch your brand preference if you get some promotional

scheme with another brand?

o Yes
o No

Q10 .Do you think branded products are better and more reliable than non
branded products?

o Yes
o No