Course

Orientation

2 Advanced International
0
1 Certificate Course
9 based on

W I P O DL-450
& Academy IP MANAGEMENT COURSE
 General IP IP Frequently
Information Panorama DL-450 Discovery Classroom Asked
Questions
 <AICC PROCESS>

Online I Online II Offline

IP Panorama DL-450 Face-to-Face

Objectives
 Creatively respond to the gap in the availability of high-quality training courses for servicing the growing worldwide demand
for high-quality practical courses on effective management of intellectual property (IP) assets for business success
 Use the Internet as a cost-effective means to provide an advanced training course that harnesses the power of the digital
environment and story-based multimedia-content for contextualizing the relevance of effective IP asset management to the
practical needs of a business/industrial enterprise;
 Globally strengthen the knowledge, skills and competence of:

(1) students in vocational and tertiary educational/training institutions, who are potential employees and employers, as well as of
actual entrepreneurs, micro-enterprises and small and medium sized enterprises (hereafter referred to as SMEs)
(2) SME stakeholders including
General (a) SME policy makers in government, business, industry and/or civil society
(b) SME consultants/advisers/trainers in government, business, industry and/or civil society
Information (c) Research and Development Institutions set up by the government, business, industry and/or civil society
Overview Create cost-effective policies, programs, projects and activities that enable the cost-effective harnessing of the power of IP
assets in business strategies so as to provide industry/business enterprises a substantial competitive edge in the marketplace.

Course Duration Requirements for Completion

I-I:
 6 weeks per session Final Exam: 60% of higher
IP Panorama
Step I:  2 sessions per year Video Module Completion Rate: 80% or higher
Course
Online
Course I-II:
 6 weeks
DL-450 Overall Course Grade: 70% or higher
 1 session per year
Course

4 weeks for writing and Selected participants displaying a high level of motivation will be
Step II: IP Essay
evaluation awarded with a scholarship for Step III: Face-to-face course.

Step III:
4 days Attendance and participation
Face-to-face Course
 1
Course Duration Requirements for completion

I-I:
 6 weeks per session Final Exam: 60% of higher
IP Panorama
Step I:  2 sessions per year Video Module Completion Rate: 80% or higher
Course
Online Course
I-II:  6 weeks
Overall Course Grade: 70% or higher
DL-450 Course  1 session per year

Step I-I: IP Panorama Course Step I-II: DL-450 Course

Curriculum Curriculum
English version of the IP Panorama Multimedia toolkit English version of the WIPO DL-450 course
(13 modules, apprx. 24 hours)
Final Exam
Final Exam •DL-450 (Essay questions)
General •IP Panorama comprehensive final exam
•Multiple choice Completion
Information •35 questions WIPO will send KIPA a list of participants who pass I-II
of the online course based on the DL-450 curriculum s
Overview Certificate o KIPA can notify them of Step II: IP Essay.
Only participants who successfully complete the course
and take the final exam will receive a certificate. The *WIPO may select only some of the modules to use for Step I
certificate will be jointly issued by WIPO, KIPO, KAIST, -II of the program if the course dates require it necessary.
and KIPA to individuals who receive a grade of 60% or
*WIPO may host more than one exam session if necessary.
above on the final exam and whose online attendance is
at least 80% or higher. Certificates will provided in the
form of a digital copy for participants to downloaded
within a month of the date of the final exam.

Completion
All students who fulfill both requirements for the IP Panor
ama course (Final Exam, Video Module Completion) can
proceed to Step I-II: DL-450, the WIPO component of
the online course.

Benefits
Completion of Step I-I and Step I-II of the program will qualify participants to submit an IP essay. Those
who have written an exceptional IP essay will then have the chance to attend the (Step III) the Face-to-Face
course, on a scholarship.
 Course Duration Requirements for completion

IP Essay  4 weeks for writing High scoring IP essay candidates will have a chance to
and evaluation receive an inclusive scholarship for Step 3: Offline course

IP Essay

Objectives
IP Essay Test will be undertaken to select participants for participation in Step III: Face-to-face
Course on a scholarship, which will be provided by WIPO to cover their full participation costs.

Target Participants
Participants who complete Step I: Online Course based on IP Panorama and DL-450

General Method
The IP Essay is a 2,000 word composition, in English, dealing with the participant’s motivation behind
learning IP and on their intended use of the knowledge in their current, future, and entrepreneurial plans.
Information
Note: Taking the I-II of the online course based on DL-450 will be satisfactory in proving your
Overview level of expertise on IP.

Benefits
Being selected for having a top performing essay qualifies for the receipt of participating in Step III: Face-
to-face Course of the program, on a full scholarship..

Scholarship:
Approximately 30 international participants.

WIPO will offer a scholarship to approximately 30 international participants with a preference to those
from developing countries and those in transition to cover their participation costs, including round-trip
airfare (economy class) and a Daily Subsistence Allowance (DSA). Part of the DSA contains the
accommodation designated by KIPA in Seoul. Among the high-scoring participants on the DL-450,
approximately 30 international participants will be selected to receive a scholarship for Step II, taking
their gender and nationality into account, if needed to ensure a gender and geographical balance.

Korean participants residing outside of Seoul will also have the opportunity to have their
accommodation provided for as designated by KIPA, if needed.
 3 Course Duration Requirements for completion
Step III: Offline Course  4 days Attendance and participation

Step II: Face-to-Face Course

Target Participants
Approximately 30 international invited participants attend each year
•These participants come from WIPO member states (at least 10 participants with a preference to those fro
m developing countries and those in transition will receive a scholarship to cover their travel and stay during
the Face-to- Face Course in Seoul, if the WIPO budget is available)
• Additionally, up to 15 or more participants who complete the Online Course in 2019 may be able to
participate in the Face-to-Face Course even without taking the DL-450 Exam, provided they cover their own
travel and living expenses in Seoul as well as meet the threshold of IP Panorama and DL-450 grades.
General Method
Information Face-to-face training course in which advanced topics on IP asset management from a practical business
perspective.
Overview
Date
November 5 - 8, 2019

Venue
Seoul, Korea

Course Tuition
Free

Certificate
Only those who complete the phase I-I, I-II and all four days of the Face-to-Face Course session will
receive the certificate jointly issued by KIPO, WIPO, KAIST and KIPA for the AICC.
 Step I: Online Schedule
Session Registration Course Dates Exam

1 Mar 11 – Apr 05 Mar 25 – May 03 May 03 – May 04

2 Apr 01 – Apr 26 Apr 22 – May 31 May 31 – Jun 1

Special Session: DL-450 May 27 – Jun 07 Jun 10 – Jun 19 Jul 22 – Jul 26

Step II: IP Essay

General Steps Date Details
Information Notice for the Essay Jul 22 Instructions on how to write the IP Essay
Overview
Write on the subject of their motivation for learning IP and on their intended use
Essay Writing Jul 22 – Aug 05 of the knowledge in their current, future and entrepreneurial plans; completed
essays will be uploaded on the WIPO eLearning platform
Aug 05 WIPO will collect and evaluate all essay papers and provide them to KIPA for
Deadline
(24:00, +9 GMT) their view.
Evaluation WIPO will select the international participants after the evaluation and KIPO·KIPA
Aug 05 – Aug 16
and Selection will select the Korean participants for the Step lII: Face-to-Face Course.

Results The results of the IP Essay will be communicated by email to all participants by
Aug 16
Announcement KIPA and/or WIPO depending on their agreed conveniences.

Step 3: Offline Course

November 5 – 8, 2019
 IP Panorama is a collaborative user-friendly e-learning product which explains in every day
language the relevance and importance of Intellectual Property (IP) issues from a business
perspective. Designed to help people utilize IP in business strategy, it was created by three
organizations: the World Intellectual Property Organization (WIPO), the Korean Intellectual
Property Office (KIPO), and the Korea Invention Promotion Association (KIPA). It was funded by
KIPO and created by KIPA, while WIPO provided manuscripts and quality assurance.

The idea for IP Panorama goes back to 2004, when KIPO participated in a WIPO forum on small
and medium enterprises (SMEs). After a presentation by KIPO and KIPA, the director of WIPO’s
SME division suggested the development of new e-learning content focusing on intellectual
property for SMEs. This resulted in the creation of the first prototype module of IP Panorama.

After the success of module one, a total of ten modules were created from 2005 to 2006. The
official launching of IP Panorama was held in the 2007 WIPO General Assembly. Since then,
three more modules have been added, making a total of thirteen. IP Panorama’s method of
IP Panorama education has been widely successful throughout the world, as demonstrated by the
Introduction widespread distribution of its content. It has been translated into as many as twenty different
languages, including the official UN languages.
 The World Intellectual Property Organization (WIPO) , the Korean Intellectual
Property Office (KIPO) and the Korea Invention Promotion Association (KIPA)
jointly developed over a four-year period (2005 to 2008) 12 modules of the IP
PANORAMA multimedia toolkit in English. The popularity of the contents
necessitated the creation of an additional module, bringing the total to 13.

IP Panorama
Introduction
 1 Importance of IP for SMEs
- IP is all around us
- Why IP is relevant to SME
- IP as business asset
- The value of IP assets
- Auditing your IP
2 Trademarks and Industrial Designs
-Trademarks and Industrial designs to
increase the Power of Marketing
- Brand building
- How to protect trademarks and industrial designs
- Trademark management
3 Inventions and Patents
- Basics of invention and patent
- Patent application
- Patent infringement
- Patent management system
IP Panorama Trade Secrets
Introduction 4 - Basics of trade secret
- Trade secret management program
- Misappropriation of trade secrets
- Violation of trade secrets
- A trade secret audit
5 Copyright and Related rights
- Basics of copyright
- Copyright and related rights
- Ownership of copyright
- Using works owned by others
6 Patent Information
- Understanding of patent information
- Types of patent information searches
- Searching patent information
- Strategic use of patent information
7 Technology Licensing in a Strategic Partnership
- The basic concept of a license
- Preparing to license
- Negotiation a license agreement
- Overview of a license agreement
- Managing a license agreement
IP in the Digital Economy Issues in Franchising
8 - IP & e-commerce
13 - Franchising
- Creating a website - Preparing of franchise
- Choosing a domain name -Managing a franchise
relationship
- Protecting your website
- Termination
IP and International Trade
9 - Why IP rights are important for exporters
- Checking your freedom to operate
- IP in international outsourcing
- Protecting your IP rights in export market
10 IP Audit
- Understanding an IP Audit
- Preparing for an IP Audit
- Conducting an IP Audit
- After completing an IP Audit
11 IP Valuation
- What is IP valuation?
- IP valuation methods
- Preparing for IP valuation
- How to valuate IP assets using DCF method: Step by step
Trademark Licensing
12
- Exploiting a trademark
- Preparing to license
- A trademark license agreement
- Managing a trademark license agreement
 Background:

The course, Intellectual Property Management, focuses on intellectual property from the perspective of
‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ Intellectual Property is. In
the first three modules, it teaches about the economic significance of IP. Using management examples
and established industry methodologies, it elaborates on IP asset identification, IP incubation, IP
commercialization, IP valuation, and IP taxation. In the last three modules it offers an in-depth look at
commercial activities in the digital area by looking at e-commerce and IP, digital management of creative
works, and the strategic management of IP.

Other Details:
• English
•120 hours
•Hosted by WIPO eLearning center at WIPO Academy
•http://www.wipo.int/academy/en/

Curriculum
DL-450
Introduction Module 1 Intellectual Property Management: Introduction and an Overview

Module 2 Economic Perspectives on Intellectual Property Management

Module 3 Innovation and Intellectual Property Protection

Module 4 Intellectual Property Value and Finance

Module 5 Intellectual Property and Commercialization

Module 6 Online Intellectual Property Management

Module 7 Strategy for Intellectual Property Management

Module 8 Open Source and Development: Managing IP Flexibilities and the Public Domain
  http://www.ipdiscovery.net
Contents Language Setting
Educational Contents English
for all ages

IP Discovery
Main Page

University Registration
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students who are
Programs International Registration enrolled in a KIPA/KIPO
Introduce Courses offerings for anyone sponsored university
all programs across the globe course
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announcements,
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Video Module
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(PC or Mobile)
(COUNTS towards
final grade)

Flash View
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points of content
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discussion
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 General
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updates to Forum

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specified module

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title and info

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comments

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module contents

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