Minor Project Report On

“An organizational study at Boston Cotton

with special reference to CUSTOMER SATISFACTION”

Submitted in partial fulfillment of the requirement of the

Bachelor of Business Administration Degree

Offered by Jain University during the year 2016

By

Name: “HARDIK SANKHLA”

Registration Number: 15BBA10094

Semester: III Section: K

Under the guidance of:

Prof. BABITHA B S

#133, Lalbagh Road, Bangalore – 560027, India

Phone : +918043430200 / 202
Email : info@cms.ac.inWebsite: www.cms.ac.in
 CERTIFICATE BY THE CENTRE HEAD

Awarded to HARDIK SANKHLA

This is to certify that the Minor Project entitled “A study on CUSTOMER

SATISFACTION” has been submitted in partial fulfillment of the
requirement for the Degree of Bachelor of Business Administration of
Jain University.

Date:

Place: Bangalore

Centre Head

JU CMS
 Date:

GUIDE CERTIFICATE

This is to certify that this minor project titled “An organizational study at
Boston Cotton with special reference to customer satisfaction is a
record of the original and independent work carried out by HARDIK
SANKHLA under my guidance and supervision.

This has not previously formed the basis of the award of any
degree/diploma or other similar title of recognition.

Date:

Place: Bangalore

Guide Signature
 DECLARATION

I, hereby declare that this minor project titled “An organizational study
at Boston Cotton with special reference to CUSTOMER
SATISFACTION” for Jain University is prepared by me during the
academic year 2016 under the guidance of Prof. BABITHA B S.

The project is not based on any previously submitted project for the
award of any degree or diploma offered by any University. It is the result
of my own effort.

Name: HARDIK SANKHLA

Semester: III Sec: K
Registration number: 15BBA10094
Date :
Place : Bangalore

Signature
 ACKNOWLEDGEMENT

I would like to thank my Centre Head, Prof. Dinesh Nilkant for giving me
such great opportunity to gain experience from the study.I would also
like to thank my project guide Prof. Babitha B S for guiding,supporting
and supervising me for doing this project.I would also like to thank my
company guide Ms. Deshna Jain for giving me guidance throughout the
study. I would like to thank my parents for encouraging and supporting
me throughout my study at Boston Cotton.

I would also like to thank my friends who were always supportive in

guiding me .Lastly, I would want to thank god almighty for giving me the
strength and belief to carry out my project to the best of my abilities.
 TABLE OF CONTENT

CHAPTER CONTENT PAGE NO.

1. INTRODUCTION 1-12

2. COMPANY PROFILE 13-29

3. METHODOLOGY OF THE 30-34

STUDY
4. DATA ANALYSIS AND 36-57
INTERPRETATION
5. SUMMARY OF 58-60
FINDINGS,SUGGESTIONS
AND CONCLUSION
6. BIBLIOGRAPHY 61

7. ANNEXURE 62-64
 LIST OF TABLES

TABLE LIST OF TABLES PAGE NO.

NO.
4.1 Table showing age group of respondents 36
4.2 Table showing the respondents occupation 38
4.3 Table showing how often the customers 40
buy our products
4.4 Table showing the satisfaction level of the 42
customers
4.5 Table showing customers choices about 44
the products.
4.6 Table showing the attributes that attract the 46
customers
4.7 Table showing the price rating of the 48
company from a customer’s point of view.
4.8 Table showing how the customer feel about 50
the product range?
4.9 Table showing the methods that are most 52
effective for boston cotton company
advertising.
4.10 Table showing that if they want to 54
recommend our product to friends and
relatives ?
4.11 Table showing the most preferable bed 56
sheet by the customers.
 LIST OF CHARTS

S.NO CONTENT PG. NO

4.1.1 Chart age group of respondents 37
4.2.1 Chart showing the respondents occupation 39
4.3.1 Chart showing how often the customers buy our 41
products
4.4.1 Chart showing the satisfaction level of the 43
customers
4.5.1 Chart showing customers choices about the 45
products.
4.6.1 Chart showing the attributes that attract the 47
customers
4.7.1 Chart showing the price rating of the company 49
from a customer’s point of view.
4.8.1 Chart showing how the customer feel about the 51
product range?
4.9.1 Chart showing the methods that are most effective 53
for boston cotton company advertising.
4.10.1 Chart showing that if they want to recommend our 55
product to friends and relatives
4.11.1 Chart showing the most preferable bed sheet by 57
the customers.
 Chapter 1:
Introduction
 Chapter 2:
Company Profile
 Chapter 3:
Methodology of
Study
 Chapter 4:
Data Analysis and
Interpretation
 Chapter 5:
Summary of findings,
suggestions and
conclusion
BIBLIOGRAPHY
ANNEXURE