Introduction to Media Literacy

Maryline T. Cabradilla
MIL
 Twist Words
Using the Letters
RESAWN
PASS the message
PASS the message
PASS the message
What is communication?

Why do we communicate?

How do we communicate?
Media
 What are the media of
communication?
• Communication media refers to the means of
delivering and receiving data or information. In
telecommunication, these means are
transmission and storage tools or channels for
data storage and transmission. The term is also
commonly used in place of mass media or
news media.
 TOOL: A
MEDIA: resource that
Forms of helps you do or
expression and make things
Conversation
Books
communication
Novels
Comics
TECHNOLOGY
TV shows Diary
Photographs/ Images Comedy
Videos/Movies News & journalism
Videogames Information
Music Opinion
Interview Reference materials
Reviews, criticism
 Media literacy
• is the ability to access, analyze, evaluate, and
create media.
• Media literate youth and adults are better able to
understand the complex messages we receive from
television, radio, Internet, newspapers, magazines,
books, billboards, video games, music, and all
other forms of media.
- Discuss and analyze Media and Information Literacy
- Compose using full sentence to analyze using the key
concepts and critical questions
- Create a poster to share your analyze with the group
- Display your poster and give feedbacks on your ideas
 TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and DISTRIBUTION &
communication PARTICIPATION:
A means of sharing

Publications Websites
Presentations Email/IM/chat
Performances You Tube
Wikis Skype
Social networking
Flickr
Blogs
 TOOL: A resource that helps
CONTENT: The
you do or make things
messages that
matter
TECHNOLOGY
MEDIA: Forms of
expression and DISTRIBUTION &
communication PARTICIPATION:
A means of sharing

ANALYZE/
ACCESS COMMUNICATE ACT
EVALUATE
 Media Literacy
is

…the ability to access,

analyze,
evaluate and
communicate
messages
in a wide variety of
forms.
 The purpose of
media literacy education is to
help individuals of all ages
develop the habits of inquiry and
skills of expression that they need
to be critical thinkers,
effective communicators and
active citizens in today’s world.
Promoting Habits
of Inquiry
Content: What is this about? What
Messages & values and points of view are
Meanings expressed? What is omitted?
Techniques: How was this
constructed? What tools and
techniques were used?
Interpretations: How might
different people understand this
message? What is my
interpretation and what do I learn
about myself from my reaction?
Promoting Habits
of Inquiry
Representation: How does this
Representations & message represent its
Realities subject?
Context: When was this
made? Where or how was it
shared?
Credibility: What are the
sources of information, ideas
or assertions? What criteria
do I use to evaluate it?