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Chapter 1 Additional Information
Chapter 1 Additional Information
Chapter 1 Additional Information
Three key topics encompass the world of economics: people are rational, people respond to
incentives, and people think on the margin. Let’s look at each of these topics in detail.
Rational Behavior
Economists assume that individuals are rational. Is this always the case? Suppose you lost your
job several months ago. You’ve depleted your savings account. You have bills to pay and a
family to feed. What should you do? A person thinking rationally will look for another job. A
person thinking irrationally will spend large sums of money, increase debt, or even rob a bank.
We will have further discussions on rational behavior in upcoming chapters.
Economists believe people respond to incentives. Do you believe people respond to incentives?
Why are you pursuing a college degree? Do you want a better paying job or do you desire a
promotion at your current job? Higher pay or promotion is an incentive to pursue a college
degree.