Summary

Hy Dairies a dairy company, showed increased sales and market share of

its gourmet ice creams. This is credited to Rochelle Beauport, the
Assistant Brand Manager who was assigned the brand. Gilman the Vice
President Marketing was pleased with her work . He wanted to reward
her by offering her the job of market research coordinator which would
broaden her marketing experience , with some high profile work.
Rochelle Beauport was not smitten with the new position as she enjoyed
brand management and the opportunity to control a product that directly
affected the company's profitability. She felt that the new job was a
backroom job and that she was being sidelined. She did not feel that this
was the route to the top, little knowing that Gilman career had been
boosted after occupying this position at Hy several years before . S
She was shocked and wondered whether she had done something wrong
to deserve this treatment. She felt that she was being sidelined because
she was a woman, and a person of color. She perceived the treatment to
be similar to that in her previous employment. Beauport did not know
whether she must confront Gilman and try to change the sexist and racist
practices at Hy Dairies or to leave the company.