Professional Documents
Culture Documents
Tech Writing BSED 2
Tech Writing BSED 2
is in your mind. The following principles will help you As you plan the content, anticipate the context in
understand the process which your writing will be received:
Goals of Communication What ideas should be admitted?
The Planning Process How should ideas be arranged?
Determining Your Readers How will your writing be used?
Asking Questions to Analyze Your Reader What tone do you want to convey?
Determining Your Purpose
Understanding Your Role as a Writer
Chapter 04
Planning the Content Achieving a Readable Style
Anticipating the Context in Which Your Writing This chapter shows you how to use basic principles of
Will Be Received effective style:
Remember that planning is the most important part of Determine Your Readers' Knowledge of the
the writing process. Before studying the planning Subject
process, remember that in developing any Determine If a Particular Style Will Be
communication, you have three main goals that show Expected
the relationship between reader, purpose, and context Anticipate Your Readers' Comprehension Level
You want your readers to understand your in a Given Context
meaning exactly the way you intend. Know Your Relationship to Your Readers and
You want your writing to achieve its goal with How You Want to Sound
the targeted readers. Adjust the Style to the Reader, the Purpose,
You want to keep the goodwill of those with and the Context
whom you communicate. Effective writers adjust their style to the needs of their
Before studying the planning process, remember that readers. They know
in developing any communication, you will want to the readers' knowledge of the subject,
show the relationship between reader, purpose, and the readers' expectations about style based on
context. Determine: the specific kind of writing,
Why you are writing the readers' probable reading levels based on
What your readers need the context in which the document will be
How your readers perceive the subject read, and
To help you determine who your readers are, consider the writer's relationship to the readers, that is,
the following questions: the professional roles of both the writer and
Is your writing academic or nonacademic? the readers.
If it is for work, does your writing have diverse Select your level of language; adjust the density of
purposes with a single reader or a variety of information.
readers? When forming paragraphs
We live in a society of information overload and must Create a group of sentences that work together
entice the reader to want to read our documents. The to form one idea.
reader will ask questions such as Keep them to a moderate length.
What is this document? Begin with a topic sentence.
Why should I read it? Follow with supporting sentences, building on
How does it affect me? the idea stated in the topic sentence.
What am I going to have to do? Use, but do not overuse, highlighting
Ask yourself who will read what you write and who will techniques such as lists.
act upon what you write When forming sentences:
Does your reader know anything at all about Watch sentence length.
your topic? Keep subjects and verbs close together.
What is your reader's educational level? Omit verbiage; use concrete verbs.
What is your reader's cultural background? Write clean prose.
Do you have credibility with the reader? Avoid ponderous language.
Do you have a relationship with the reader? Avoid excessive use of is/are verb forms.
Why is each person on the distribution list Use active voice for clarity.
receiving a copy? Define when necessary.
How much does each person on this list know
about your topic? Avoid impersonal language.
Chapter 05
Once you have analyzed the reader, think about the
situation that led to the topic. You will then be ready to
Writing ethically
Writing ethically is a responsibility of all professionals
determine the purpose
and includes considering:
Why are you writing?
Ethical Perspectives
What do you want to achieve with your
Your Professional Obligations
writing?
Codes of Conduct
What is your role in the organization
Recognizing Unethical Communication
3
The U.S. culture differs dramatically from most focus on being formal, reserved but positive,
cultures in the world. and indirect.
Everyone thinks his or her culture is "the best." In high-power distance cultures, employees manage
You may not like many of the characteristics of their work according to their superior's specifications,
the cultures of people with whom you need to and authoritarian attitudes prevail
communicate, but you must respect the Hierarchies in organizations are pronounced;
differences between cultures and the the powerful have privileges that the less
perspectives of readers from outside your own powerful do not have, and subordinates expect
tradition. to take orders.
Individualism drives all other U.S. cultural Employees expect their supervisors to make
characteristics. unilateral decisions, and they do what they are
We value our individualism over the rules and told without asking questions.
priorities of the group. Superiors are authoritarian figures, and
Individual achievements receive more disagreeing with "the boss" is unacceptable.
accolades than team achievements. Age is a positive factor and a major
U.S. businesspeople tend to separate their qualification for leadership roles.
business lives from their personal lives. Formality and politeness in communications
Americans tend to be direct and to the point; a are considered extremely important.
strong work ethic is valued. One is never openly aggressive.
Written communications are valued in the In low-power distance cultures, the individual may
United States because they often document freely follow his or her own preferences and criticize
individual actions. management
In group-valuing (collectivist) cultures, individuals live Inequalities among people are minimized.
within tight social networks and are motivated by the Formality and politeness in communications
group's needs and achievements. are considered extremely important.
In group-valuing (collectivist) cultures, Subordinates are consulted.
individuals live within tight social networks in Decentralization in responsibility is popular.
which members identify closely with their Employees have upward mobility.
families and business organizations. Teamwork is valued because interdependence
They are motivated by the group's needs, exists between the less and the more powerful.
which may not always mesh with the The United States, however, is generally a mid-level-
individual's desires. power distance country. Because of the emphasis on
Self-effacement along with deference to the the responsibility of the individual and the individual's
interest of the group is the standard. Concerns responsibility for his or her destiny, Americans like to
about the welfare of the group overshadow the be involved in decision making.
success and needs of any one person. Central decision making is accepted, but those
Employees in collectivist societies act according in the organization below the leaders expect to
to the interest of the group. be heard.
Promotions are based on seniority within the Great differences in rank are expected, but
group. those who have rank ideally have earned it
People's business and personal lives merge. through extreme individual effort, success in
Extensive time is spent building business achieving business goals, and hard work.
relationships. U.S. organizations are moving toward "flatter"
Extended family needs often determine organizations and participatory management
business decisions. The writer's understanding of the
Group-valuing organizations tend to prize oral extent of teamwork in a particular U.S.
communication over written communication. When you company, as well as an international
are writing to individuals within a group-valuing company, can be critical to success in
culture, you will want to: dealing and working with that
company
focus on how the issues you are discussing In a universalism culture, writers are advised to be as
reflect on the organization and the actions of specific and concrete as possible. Clarity and precision
the group. in format, language, and meaning are valuable.
de-emphasize yourself: avoid excessive use of In a particularist culture, in which truth is relative,
"I" and focus on establishing comments may be less direct and more dependent on
rapport with the organization, not specific the situation.
individuals. Central decision making is accepted.
focus on emphasizing the relationship between The message may appear vague.
you and your business and your reader. Oral communication may be more significant
emphasize your relationship with the group than written communication.
before launching into discussion of the Rules that apply in one business situation may
business you wish to transact. cease to apply when a different situation
arises.
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The writer should discuss the impact of the If the document is being directed to a reader in
situation on the group. a non-U.S. culture, what are its
The text of U.S. documents is expected to contain all characteristics?
facts necessary to arrive at a solid business decision. o Is it oriented toward the individual or
Contracts are considered binding. toward the group?
In nontextual cultures, the language is suggestive, o Do people separate their business and
oblique, and theoretical; documents themselves are private relationships?
often wordy, tending to focus on organizational o Does this culture value success of
situations rather than pristine factual details. individuals or success of groups?
What a document ultimately "means" may be a o Do people see truth as universal or as
function of the circumstances under which it relative to particular circumstances?
was prepared. o Is the entire message--and what it
Business obligations may not be clearly or means--usually contained in the text?
completely stated. Do the people value time and efficiency?
In cultures that accept uncertainty, written documents How well are the members of your target
may be less problematic than they are in cultures that audience able to read English?
seek to avoid uncertainty, where documents are What is the situation that has led to your need
valued for documentation and governance purposes. to write this document?
In companies that dislike uncertainty, precisely What purpose do you hope to achieve? What
written documents, forms, tables, graphs, do you want to happen as a result of this
procedures, policies, and style sheets are document?
valued because they create uniformity. Based on the broad value characteristics of the
Although tolerance for uncertainty varies in the culture, what choices do you need to make a
United States, fear of litigation is driving more o Structure (deductive or inductive)
companies toward insistence on precision in
o Organization of idea
documents.
o Degree of specificity about business
When you address members of cultures that value
purpose
relationships over productivity, emphasize
o Type of information disclosed about
relationships with the persons with whom you are
doing business. Central decision making is accepted you and your organization
Oral communication may be more significant o Quantity of detail presented about you
Make business secondary to the relationship. and your organization
In contrast, in preparing documents for U.S. o Style
readers, emphasize the business goal: be o Sentence length
precise, direct, and complete. Make goals, o Word choice
expectations, and commitments known. o Address protocols
American women need to avoid assuming a o Tone
domineering stance when working with men from o Formatting techniques
cultures outside of the United States where males o Graphics
assume positions of authority If you find that you will be communicating with people
Make business secondary to the relationship. from other cultures, particularly in a business context,
Women need to write to men in these be sure that you research the business etiquette for
masculine cultures using a formal and polite each country. These procedures include
tone. understanding the use of business cards,
Plan a design that always shows the same type of Focus your efforts on the home page.
information in the same way throughout your Give your visitors opportunities to interact with
document. The design could include: your pages.
the type size, Be sensitive to the cultural differences of your
the typeface (or font), international audience.
placement of an element on the page, Make your site accessible to visitors with
whether the text has a border (also called a disabilities
line or rule) over or under it, In designing your pages, keep in mind the following
whether the text or headings are bold or italic, common practices:
the amount of space that comes before and Include a complete menu of links at the top
after a heading, and and bottom of each page.
the style of the text following each kind of Avoid excessive links in the running text.
heading, and so forth. Include identifying information on each page.
To choose a readable type: Choose a light, solid color for the background
Choose a legible type size. of your pages, such as a light gray, green, or
Choose a font that suits your document. blue.
Use special typefaces sparingly. Adjust the length of your pages to your
Use highlighting effectively. information.
Use a mixture of cases, not all capitals. Keep illustrations small.
Use color cautiously and consistently Restrict animation to video or audio/video clips
To help readers locate information that the visitor specifically clicks on to view.
Write descriptive headings. Use only two levels of headings.
Design distinctive headings. Minimize your use of italics.
Use page numbers and headers or footers. Use bold type selectively and consistently.
Headings are the map to your document, identifying Edit and proofread carefully.
the key topics and revealing the direction of thought Check the design of your site using a variety of
Use concrete language. computers and monitors.
Use questions, verb phrases, and sentences Once you have designed your site, you still have to
instead of nouns alone. maintain it. Remember the following guidelines
Use standard keywords if readers expect them. Register your site with a variety of search
Make the headings at a given level parallel. engines.
Make sure the headings match the table of Keep updating your pages.
contents. Periodically check all of your internal and
Limit the number of heading levels. external links to see that each is still active.
Create a pattern for the headings and stick to If possible, avoid changing the address of your
it. site.
Match size to importance Testing Your Design:
Put more space before a heading than after it. Planning the test
Keep each heading with the section it covers. Conducting the test
Use headings frequently.
Consider using numbers with your headings. Interpreting and revising
But usability testing is especially important if
A reminder about e-mails: On the job, you will it is on a topic of great importance,
probably write and receive more e-mail messages than the document is a kind you've never written
any other kind of document. Here are five simple before,
guidelines to follow it will be used by a large number of readers, or
1. Keep messages brief. it might be used in ways that could differ
2. Use the message line to specify the purpose of widely or lead to serious mistakes.
the message.
3. Keep paragraphs short.
Chapter 09
4. Use headings when needed to specify sections Creating and Managing Text
of the message. Considering ways to create and manage text is an
5. Avoid decorative headings and backgrounds. important skill you will need when you begin planning
When designing Web sites: and writing reports. Important elements include
Create the site Collecting and Grouping Information
Design the pages of the site. Planning Content Development
Maintain the site. Reports with Standard Arrangement Patterns
In creating your site, consider the following guidelines: Topical Arrangement
Explore and experiment. Specific Reader Needs
Strive for a consistent design for all the pages o Chronological Arrangement
at your site. o Persuasive Arrangement and
Make your site inviting but simple. Development
Strategies for Developing Content
8
Organization and Content Development Plan your report around the questions.
Other Types of Development Draft an introduction.
In developing a report, first know the topic. Then think Develop the body of the report to answer the
about how to organize the information: questions.
How you will arrange the ideas.
Where you will place material within specific
Chapter 10
sections. Developing the Main Elements of
How you will decide "what goes where." Reports
Then, you will need to focus on developing the content Business and technical reports contain a number of
within each section: standard elements with various purposes designed to
Collect and group information. help readers access the report.
Gather your research. Following accepted guidelines will help you develop the
Group your material and notes into specific main elements such as:
categories. Prefatory Elements, including Letter of
Label these categories. Transmittal, Title Page, Submission Page,
Develop your report around main sections: Table of Contents, List of Illustrations, and a
introduction Glossary and List of Symbols
informational categories ordered in terms of Abstracts and Summaries
report purpose Discussion, or Body, of the Report
How you design your report will depend on Online Reports
The kind of report you write. Effective report design reflects:
Your readers' information needs. 1. the reality of more than one reader, and
The purpose of the report. 2. the needs of busy readers who need to access
In many situations, the plan of the document you will information quickly.
write is predetermined by: Letter of Transmittal:
The kind of report you write. o Statement of transmittal
Many government funding agencies require o Reason for the report
that all reports submitted follow a specific plan. o Statement of subject
Many organizations also have a standard plan o Purpose of the report.
for their policies--what sections must be o May include more details of report:
included and the order in which they appear. Background material
Sometimes you the writer must decide how to present Mention of earlier reports.
your research or the information you need to convey. Additional reports that may be
Two basic formats are: needed.
topical arrangement--logical and inclusive Information that may be of
special interest or significance
chronological arrangement--presents Specific
information sequentially conclusions/recommendations
Persuasive Arrangement and Development Financial implication
Know your readers' objections. Acknowledgments - those who
Anticipate the perspective of readers. provided help in the project
Strategies for Developing Content Title Page:
Technical writing explains, describes, defines by using o Name of the company or individual(s)
several different methods: preparing the report.
definition of terms o Name of the company or course for
description
which the report was prepared.
background (history) of the concept
o Specific title and subtitle of the report.
visual and verbal illustrations
o Type of report: assessment, proposal,
analogies
etc.
examples
o Date of submission.
cause/effect analyses
comparison and contrast o Code number of the report.
Make Use of Organization to Reveal Content o Contract numbers under which the
Present logical, carefully organized, visually accessible work was performed.
chunks of information o Company or agency logo.
Allow readers to enter/exit the document easily, o Proprietary and security notices.
depending on their information needs o Names of contact/responsible
Use various approaches to develop reports. For individuals.
example Submission Page:
Determine your purpose. o List of contributors
Develop a list of questions that your readers o Signatures - reports require
will want answered. accountability. Signatures on a
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