Bachelor of Science in Development Communication (BSDC) DEVC 20 FUNDAMENTALS OF DEVELOPMENT JOURNALISM (3 units)

Principles of gathering and writing of developmental news and information, with emphasis on
The newly revised BSDC program, the only undergraduate program offered by the College of news recognition and accuracy.
Development Communication, has been designed to develop well-rounded, critical, research- Prerequisite: DEVC 11 or Consent of Instructor
oriented development communicators. Students in the BSDC program now follow the general Offered during 1st and 2nd Semester
curriculum, effective First Semester, Academic Year 2012-2013. The shift to the general
curriculum is a response to the broadening of the study and practice of development DEVC 30 FUNDAMENTALS OF COMMUNITY BROADCASTING (3 units)
Nature of the broadcast media, concept of radio and TV community broadcasting, principles of
communication from agriculture and rural development to complex and interrelated
broadcast writing, program planning and production.
development issues and concerns; and to the demand for graduates who possess general
Prerequisite: DEVC 11 or Consent of Instructor
development communication competencies.
Offered during 1st and 2nd Semester

The BSDC program will enable students to: DEVC 40 FUNDAMENTALS OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3
1. Discuss issues and problems of development in general, and of a development area in units)
particular. Theories, principles, and concepts of educational communication and technology; practice in
2. Articulate communication concepts and principles planning and designing of media-based learning systems.
3. Demonstrate skills in mediated and interpersonal communication Prerequisite: DEVC 11 or Consent of Instructor
4. Acquire theoretical and ethical base in the arts and science that underlie the study of Offered during 1st and 2nd Semester
development communication
5. Develop critical thinking through the conduct of research in development communication DEVC 50 INTRODUCTION TO SCIENCE COMMUNICATION (3 units)
6. Apply the concepts, principles, skills, methods, and tools of development communication Nature, structure and tools of science communication
to help solve the problems of a developing society. Prerequisite: DEVC 11 or Consent of Instructor.
Offered during 1st and 2nd Semester
Under the new general curriculum, students no longer choose a major field of
specialization. Instead, they are required to take 24 units of courses that will develop their DEVC 70 INTERPERSONAL COMMUNICATION IN DEVELOPMENT (3 units)
competencies in media-based learning systems; reportage; multi-media design, production Theories, principles, concepts, and processes of person-to-person communication and their
and management; and management and communication of technical information. application to development work.
Prerequisites: DEVC 10 and Junior Standing
The BSDC Generalist Curriculum is composed of general education courses (45 units); core Offered during 1st and 2nd Semester
courses (43 units); specialized courses (24 units); elective courses (27 units); and foundation
DEVC 80 COMMUNICATION AND SOCIETY (3 units)
courses (12 units). To complete the program, a student must complete 151 units of
The role of communication in society with special reference to the Asian situation; rights and
coursework.
responsibilities of the communication media.
Prerequisites: DEVC 10 and Junior Standing
The program is residential mode. Teaching and learning strategies include lectures, Offered during 1st and 2nd Semester
discussions, laboratory, recitation, film showing, and fieldwork/fieldtrip. Assessment
methods range from exams, quizzes, exercises, reporting, and projects. DEVC 101. INTRODUCTION TO COMMUNICATION THEORY (3 units)
Communication theories, their foundations and application to development communication
BS DEVELOPMENT COMMUNICATION studies
Offered Courses Prerequisite: DEVC 10
Offered during 1st and 2nd Semester
DEVC 10 INTRODUCTION TO DEVELOPMENT COMMUNICATION (3 units)
Communication theory and analytical survey of the communication media for development.
DEVC 125 WRITING AND REPORTING FOR DEVELOPMENT (3 units)
Prerequisite: None
Basic principles, concepts, theories, and practices in news and features writing and reporting for
Offered during 1st and 2nd Semester
development using various platforms
Prerequisites: DEVC 20 and DEVC 30
DEVC 11 INTRODUCTION TO MASS MEDIA WRITING (3 units)
Offered during 1st and 2nd Semester
Principles and practice of preparing written materials for the print, broadcast, and audio-visual
media.
Prerequisite: DEVC 10
Offered during 1st and 2nd Semester
DEVC 126 Participatory Development Journalism (3 units) DEVC 190 COMMUNICATION INTERNSHIP (3 units)
Data gathering/collection and storytelling techniques, broadcast performance types, and ethical Supervised work experience in development communication in press, publication, broadcasting,
issues in participatory development journalism and audio-visual offices.
Prerequisite: DEVC 125 Prerequisite: Consent of Instructor.
Offered during 1st Semester Offered during 1st, 2nd Semester, and Summer

DEVC 135 Multi-Media Materials Planning and Design (3 units) DEVC 197 INTRODUCTION TO COMMUNICATION RESEARCH (3 units)
Principles and practice of planning and design of various multi-media materials within the Principles and techniques of communication research in relation to social change and
context of the development process development.
Prerequisites: DEVC 20 (Fundamentals of Development Journalism) and DEVC 30 (Fundamentals Prerequisite: STAT 1
of Community Broadcasting) and DEVC 40 Offered during 1st and 2nd Semester
Offered during 1st and 2nd Semester
DEVC 199 UNDERGRADUATE SEMINAR (1 unit)
DEVC 136 Multi-Media Materials Production and Management (3 units) Prerequisite: DEVC 197
Principles, techniques, and steps in the production and management of various communication Offered during 1st, 2nd Semester, and Summer
media and materials in the context of development
Prerequisite: DEVC 135 DEVC 200 UNDERGRADUATE THESIS (6 units)
Offered during 2nd Semester Prerequisite: DEVC 197
Offered during 1st, 2nd Semester, and Summer
DEVC 144 Media-Based Learning Systems (3 units)
Production and management of media-based learning systems for development
Prerequisites: DEVC 135
Offered during 1st and 2nd Semester

DEVC 145 Distance Learning Systems in Development Communication Practice (3 units)

Planning, design, management, and evaluation of distance learning systems in development
communication
Prerequisite: DEVC 144
Offered during 1st Semester

DEVC 153 Managing Information for Development (3 units)

Processes and tools in managing information for development
Prerequisite: DEVC 50
Offered during 1st Semester

DEVC 154 Communicating Science for Development (3 units)

Concepts, principles, and processes of communicating science at various levels for specific
stakeholders
Prerequisites: DEVC 50 and COI (must have passed 1 technical elective and be taken
simultaneously with another technical elective)
Offered during 2nd Semester

DEVC 180 COMMUNICATION CAMPAIGNS AND PROGRAMS (3 units)

Planning and evaluation of educational and promotional campaigns and programs.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd Semester