TRANSFORMATION BEYOND AESTHETICS:

THE ROLE OF DESIGN AND IN APLIFYING THE

PRINT PLATFORM AND AUDIENCE ATTRACTION
OF THE PHILIPPINE DAILY INQUIRER
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Commented [BA1]: OVERALL NOTES:
1. Lacking in introduction:
- PDI (Why PDI and not other newspaper)
- What is PDI to Philippine Journalism?

2. The statement of the problem is repetitive

3. Avoid informal and casual use of language

A Thesis Proposal

Submitted to the

Faculty of Arts and Letters

University of Santo Tomas

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In Partial Fulfillment

Of the Requirements for

Research in the Discipline (RES-MF)

Journalism Program

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Acuesta, Rea Michaela

Tilo, John Dexter

May 17, 2018

UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS ii

Table of Contents

Chapter 1.0 Introduction 01

Chapter 2.0 Theoretical Background 09

2.1 Review of Related Literature 11

2.2 Theoretical Framework 15

Chapter 3.0 Conceptual Framework 18

Chapter 4.0 Method 23

4.1 Design 23

4.2 Selection 24

4.3 Data Measure 25

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4.5 Ethical Considerations 27

References 29
UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS iii

List of Tables

Table 1. The elements of content analysis 26

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List of Figures

Figure 1. Conceptual Framework (Gestalt Principle) 18

Figure 2 Conceptual Framework (Contextual Design) 21

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UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS

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