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  • 4 Actions Framework Canvas: Eliminate Reduce Raise Create

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    Supriya Sarkar
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    The document presents a framework called the "4 Actions Framework" which is used to reconstruct customer value elements in a strategic manner. It identifies four factors that companies should consider: eliminating factors that are taken for granted; reducing factors below industry standards; raising factors above industry standards; and creating new factors that the industry has never offered. These four actions are meant to help companies reconstruct customer value and move into "blue oceans" of uncontested market space.

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    Blue

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    The document presents a framework called the "4 Actions Framework" which is used to reconstruct customer value elements in a strategic manner. It identifies four factors that companies should consider: eliminating factors that are taken for granted; reducing factors below industry standards; raising factors above industry standards; and creating new factors that the industry has never offered. These four actions are meant to help companies reconstruct customer value and move into "blue oceans" of uncontested market space.

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    8 views1 page

    4 Actions Framework Canvas: Eliminate Reduce Raise Create

    Uploaded by

    Supriya Sarkar
    The document presents a framework called the "4 Actions Framework" which is used to reconstruct customer value elements in a strategic manner. It identifies four factors that companies should consider: eliminating factors that are taken for granted; reducing factors below industry standards; raising factors above industry standards; and creating new factors that the industry has never offered. These four actions are meant to help companies reconstruct customer value and move into "blue oceans" of uncontested market space.

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    of 1

    Eliminate Reduce Raise Create

    Which factors that the industry takes for granted Which factors should be reduced Which factors should be raised Which factors should be created
    should be eliminated? well below the industry’s standard? well above the industry’s standard? that the industry has never offered?

    High
    Pain relievers Gain creators

    Low

    Customer Value Curve

    4 Actions Framework Canvas 1.0 Project Workshop Done

    The 4 Actions Framework is a strategic tool used to reconstruct customer value


    elements. It is a core strategic tool used in Blue Ocean Strategy. It was created by Saved online
    Prof. W. Chan Kim and Prof. Renee Mauborgne.

    www.creatlr.com/partner/alteration This canvas is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
    To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/

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