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    Doxey's Irridex theory proposes that a destination's life cycle influences the attitudes of local residents towards tourists and tourism management over four stages: 1) Euphoria as tourism first develops, 2) Apathy as tourism becomes established, 3) Irritation as negative impacts increase, and 4) Antagonism as locals strongly oppose tourism. The theory assumes negative social, economic, and environmental impacts from tourism development can cause irritation in local communities that affects their attitudes toward the number of tourists and tourism's effects.

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    Doxey's Irridex theory proposes that a destination's life cycle influences the attitudes of local residents towards tourists and tourism management over four stages: 1) Euphoria as tourism first develops, 2) Apathy as tourism becomes established, 3) Irritation as negative impacts increase, and 4) Antagonism as locals strongly oppose tourism. The theory assumes negative social, economic, and environmental impacts from tourism development can cause irritation in local communities that affects their attitudes toward the number of tourists and tourism's effects.

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    7 views1 page

    PR Theoretical

    Uploaded by

    Whotfis Maysie
    Doxey's Irridex theory proposes that a destination's life cycle influences the attitudes of local residents towards tourists and tourism management over four stages: 1) Euphoria as tourism first develops, 2) Apathy as tourism becomes established, 3) Irritation as negative impacts increase, and 4) Antagonism as locals strongly oppose tourism. The theory assumes negative social, economic, and environmental impacts from tourism development can cause irritation in local communities that affects their attitudes toward the number of tourists and tourism's effects.

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    THEORETICAL FRAMEWORK

    Doxey’s Theory
    He proposed a theory called irritation index or “Irridex” that is based on the understanding of local
    residents’ attitude change toward tourists and tourism management in different stages of
    a destination’s life cycle. Its different phases are primarily the consequence of tourism
    development in terms of its varying social, economic, and environmental impacts on the
    destination (Doxey 1975). The attitude of the residences may affect the number of tourist that
    leads either negative or positive effect. This model assumes the resulting circumstances with
    negative sociocultural impacts can lead to irritation in the local community. Its four stages of
    euphoria, apathy, irritation, and antagonism explain the deteriorating responses of the local
    residents to tourism development.

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