NARENDRA M.

RUCHANDANI
Contact: +91-7016007655 / 9924085757 | E-Mail: narendra.ruchandani@gmail.com

A focussed professional with experience in: Sales & Distribution, Channel Development with consistent record of
delivering results in growth, revenue, performance & profitability

PROFILE SUMMARY

 A qualified professional with 13 years possess commendable experience in:

Sales & Distribution Key Account Management Business Development

Operations Management Direct Marketing Lead Generation
Revenue Generation Channel Management Territory Management

 Highly successful in building relationships with key clients, distributors, upper-level decision makers and other stakeholders,
seizing control of critical problem areas and delivering on customer commitments
 Proficiency in working closely with channel partners to generate new business in existing accounts and in new markets;
recognized for consistently appointing new Channel Partners & Distributors for the company
 Strong business acumen with skills in conceptualizing robust plans for market development in different segments for better
market penetration
 Excellent in managing retail business operations of various retail stores with focus on top-line performance through sales
strategies, promotional schemes as well as distribution & channel management
 Recognized for leadership through building track record of successful roll-out, management and turnaround of fortunes
through strategic planning
 Proven track record of improving team skills & velocity and capable of managing teams at cluster & national levels

NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER

 Received appreciation on national basis for:

o Winning Project "Akraman" by increasing the width of business & centre was recognised among best 25 Jio
Centre in West Region
o Making 2 store from rajkot cluster as Most Profitable store PAN India at Tata Teleservices
 Successfully recognised as Winner of Sales Contest in Jio at State level for Monsoon Quarter Jul’17 – Sep’17
 Recognised with promotions at Idea Cellular Ltd & Reliance Jio Infocomm Ltd. such as:
o Sr. Manager – Jan’19 Transfer to Surat City A Category Jio Centre
o Area Sales Manager - Jul’14 with circle transfer from Maharashtra to Gujarat
o Key Account Manager, Aurangabad – May’13
o Assistant Manager – Jul’11
 Acknowledged with:
o Best Jio Centre in Rajkot Area for Year 2017-18
o Star of the Month Award & Spotlight of the Month Award for increasing the business productivity and store
enhancement at Tata Teleservices
 Implemented competitive marketing strategies for driving primary & secondary sales; developing & expanding
distribution for achieving revenue & profitability targets
 Excellence in managing the entire spectrum of Distribution Management; exploring potential business avenues &
managing operations for achieving the business targets
 Led overall distributor network setup right from selection, approval and implementation, managing price, volume and
product mix to deliver an equitable return to the company
 Attended gold confirmation by doing more then 100% of assigned 6 months target at ICIC Prudential

WORK EXPERIENCE

Since Dec’14: Centre Manager with Reliance Jio Infocomm Ltd., SURAT, Gujarat

Growth Path/Deputation:
Jan’19 – Present: Centre Manager(Sr.Manager), Surat City Jio Centre(A Catg JC), Gujarat.
Dec’14 – Jan’19: Centre Manager(Manager), Gandhidham Jio Centre(C Catg JC), Gujarat

Key Result Areas:

 Governing the centre’s daily operations including Customer Acquisition, Service, Finance, SCM and Networks
 Managing a team size of over 140 people working in different verticals
 Authorised for territory development and monitoring the width & department of distribution
 Conducting business reviews to monitor performance against targets by ensurng timely inputs to team with Data
Analysis and Market Working
 Administering the centre with goal of having business dominance & leadership and ensuring top Line & bottom line
targets are met with constant revenue enhancement
 Formulating strategies & action plans to maximize customer base as per planned targets for Connectivity & Device
Business respectively
 Coordinating with the State Supply Chain & Marketing functions to develop the plan for servicing of channel partners
i.e. Direct Sales Partners across cities to ensure availability of marketing merchandise, adequate inventory of
products & devices, sales kits, demo devices, and so on
 Facilitating Trade Promotion, Engagement & Marketing activities including rewards & recognition programs, loyalty
programs, in/out shop promotions calendar, and taking approval from State Head’s on the budget allocation
 Managing, developing, coaching, controlling & motivating the sales force to develop their skill and ensuring that high
professional standard is achieved & monthly sales target & KPI target are met
 Conducting regular sales and business reviews to evaluate teams performance

Oct’08 - Dec’14: Idea Cellular Ltd.

Growth Path/Deputation:
Oct’08 – May’13: Territory Sales Manager, Jalgaon, Maharashtra
May’13 - Jun’14: Key Account Manager (Enterprise Sales), Aurangabad, Maharashtra
Jul’14 - Dec’14: Area Sales Manager (Post-paid Business) Vapi, Gujarat

Key Result Areas:

As Area Sales Manager (Post-paid Business) Vapi, Gujarat
 Managed a team of TSMs & KAM to drive post-paid business (Retail & Enterprise) for Vapi Zone
 Conducted regular analysis on industry business & market share by creating depth & width of business
 Provided assistance and focused on people productivity, revenue management and enhancement

As Key Account Manager (Enterprise Sales), Aurangabad, Maharashtra

 Administered 24 personnel team inclusive of 4 Territory Sales Executive & 20 Business Development Officers &
Channel Partners (Corporate Sales Associate - CSA)
 Managed selling of entire range of telecom enterprise products and solutions like Voice, Data, Audio Conference,
Work-Force Tracking, Mobile VPN, ILL & I Safe Solution
 Provided Enterprise Solutions pertaining to telecom by managing Segmented/Large Corporate Accounts
 Worked on increasing the productivity through outlier management

As Territory Sales Manager, Jalgaon, Maharashtra

 Launched post-paid in Jalgaon upcountry to penetrate rural market
 Managed a team of Channel Partners (My Idea (Idea Showroom), Direct Sales Associate) and a team of Business
Development Officers
 Initiated a pilot project with dual responsibility of administering Channel Sales along with Direct Sales Team (DST), for
increasing SME penetration in Jalgaon. This resulted as an established role for all upcountry Territory Managers

PREVIOUS EXPERIENCE

Jun’07 - Oct’08: Executive (Sales & Operations) with Tata Teleservices Ltd., Rajkot

May’06 -May’07: Financial Service Consultant with ICICI Prudential life Insurance Co. Ltd.,
Ahmedabad

EDUCATION & CIRTIFICATION

2006: PGDBM (Marketing) from Tolani Institute of Management Studies, Gandhidham

2003: B.Com. (Accounts) from Tolani Commerce College, Gandhidham, Gujarat University
2019: Pursing Digital Marketing Course From ETC Digital Academy, Surat
2019: Online Certification of Google – Fundamentals of Digital Marketing & Web Analytics for Beginer

TECHNICAL SKILLS

 MS Office (Word, Excel and PowerPoint) and Internet Applications

PERSONAL DETAILS

Date of Birth: 3rd July 1982

Languages Known: English, Hindi, Gujarati and Sindhi
Permanent Address: Gandhidham, Kutch