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Benchmarking Matrix: Martha Liliana Muñoz Piamba
Benchmarking Matrix: Martha Liliana Muñoz Piamba
TUTOR:
MARTHA LILIANA MUÑOZ PIAMBA
AUTHORS:
BLANCA ROSA BARRERA OSORIO
JONATHAN STIVEN CHAVES NOSSA
JHON CASTRO CABARCA
SENA
COLOMBIA
AUGUST 2016
BENCHMARKING MATRIX
1. Casa Martinez
Product 2. Arcano Convenciones
Central Group Events
Social and Business Events 3. Agasajos la Antigua
Social and Business Events
-Basic Plan: Includes: (personalized counseling, 1. -Basic 1 Value per person $ 48,000
rental and room decoration, round of champagne, -Basic 2 Value per person $ 53,800
cakes and decorating cakes, glassware, tables and -Basic 3 Value per person $ 59,500
chairs, waiters). $1.200.000 They charge a deposit of $ 500,000
- Medium Plan: Includes (personalized advice, hall
rental, food, round of champagne, background 2. Prices vary depending on the number of people attending
music, the event and the number of meals (breakfast, lunch, snack
Waitressing glassware, flower arrangements, and food). For an event with one meal price is $ 20,000 per
Price waiters, table for envelopes and gifts). $1.800.000 person
- Premium Plan: Includes :( personalized
counseling, rental and decoration of the room, 3. Rental of facilities for 6 hours, $ 2,800,000 more, tables,
buffet lunch, tables and chairs, flower chairs, linens, and cooking implements.
arrangements, music and animation, cakes and
decoration, glassware, video and photos, waiters,
spirits and drinks). $2.800.000
1. The intangibility of services, the process of production
and sales activities require personal contact between
Sales systems the producer and the consumer
2. The intangibility of services, the process of productio
n and sales activities require personal contact betwee
Because the intangibility of services, the process of n the producer and the consumer
production and sales activities requires personal 3. The intangibility of services, the process of productio
contact between the producer and the consumer, n and sales activities require personal contact betwee
for this a direct channel with a system of personal n the producer and the consumer
selling is used.
1. Website: http://www.casamartinez.com.co
Web page, Advertising in All my Wedding: Magazine, Advertising in the magazine "all My Wedding
Internet and TV, Telephone directory (Yellow Pages 2. Website: http://www.arcanoconvenciones.com/web
Advertising Medellin), Advertising in the website, Facebook 3. Advertising in the magazine "all My Wedding
group.