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    avishka
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    The document is a 10 question questionnaire about luxury brands. It asks respondents for their name, age, gender and email. It then asks questions about purchasing luxury items, what luxury means to them, their favorite luxury item, what item they purchase most often, and their perceptions of the brand Armani, including whether they see it as exclusive and their views on its diversification strategy. It concludes by asking respondents to rate on a scale of 1 to 5 how glamorous and sophisticated they consider Armani as a brand.

    Original Description:

    marketing questionnaire

    Original Title

    Questionnaire Marketing (1)

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    The document is a 10 question questionnaire about luxury brands. It asks respondents for their name, age, gender and email. It then asks questions about purchasing luxury items, what luxury means to them, their favorite luxury item, what item they purchase most often, and their perceptions of the brand Armani, including whether they see it as exclusive and their views on its diversification strategy. It concludes by asking respondents to rate on a scale of 1 to 5 how glamorous and sophisticated they consider Armani as a brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views3 pages

    Questionnaire Marketing

    Uploaded by

    avishka
    The document is a 10 question questionnaire about luxury brands. It asks respondents for their name, age, gender and email. It then asks questions about purchasing luxury items, what luxury means to them, their favorite luxury item, what item they purchase most often, and their perceptions of the brand Armani, including whether they see it as exclusive and their views on its diversification strategy. It concludes by asking respondents to rate on a scale of 1 to 5 how glamorous and sophisticated they consider Armani as a brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Questionnaire

    Name:
    Age:
    Gender:
    Email:

    1. What is your age?


    18 to 24
    25 to 34
    75 or older
    2. What is your gender?
    o Male
    o Female

    3. How often do you purchase luxury items?


    Regularly
    Occasionally
    Rarely
    Never

    4. What does luxury mean to you?


    Heritage
    Personal satisfaction
    Exclusivity
    Social prestige
    Couture

    5. Which is your favorite luxury item?


    Cosmetics
    Ready to Wear
    Accessories
    jewelry and watches

    6. What luxury item do you purchase the most?


    Cosmetics
    Ready to Wear
    Accessories
    Jewelry and watches

    7. Which areas has Armani expanded into?


    Cosmetics
    Restaurants/clubs
    Hotels
    Interior design
    Flowers
    Sweets
    Technology

    8. Do you perceive Armani as an exclusive brand?


    Yes
    No

    9. What do you think about Armani’s diversification strategy (expansion in different


    businesses)?
    Helps the business profits
    Increases brand awareness
    Makes the brand less exclusive
    Confuses the brand’s image

    10. On a scale of 1-5, how glamorous and sophisticated would you consider Armani as a

    brand in general?
    o 0
    o 1
    o 2
    o 3
    o 4
    o 5

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