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Identifying Your Customer Avatar
Identifying Your Customer Avatar
Identifying Your Customer Avatar
No matter how good your marketing skills are, you just can’t sell tampons to guys. Okay,
that was a horrible example, but you get the point, right? Not everyone can be your customer,
not even if your product is as awesome as the latest iPhone! That’s because people have
different interests, different desires and different income levels. So unless you want your
business to stand out, don’t treat people the same way! Connect with those who matter and
stop wasting resources on those who don’t!
Here’s a fun exercise to help you visualize the right customer. Today, we’re going to
define your customer avatar. Treat him as someone you want to win over. She could be the
pretty girl in the park that you wish to be your girlfriend, or that friend you’ve been meaning to
talk to for years. Think of your avatar as a real person. That way, it would be easier for you to
treat your customers as actual human beings, rather than restrict your relationship to just sales
and boring marketing talk. Nobody loves a salesman, but everyone loves a friend. Choose to be
their friend, instead of acting like an online department store!
Now that you know what he looks like, it’s time to dig into his personal details.
The worst thing you can do as a business is failing to measure up to your customer’s
expectations. So don’t just find out what they like, figure out what they don’t like and try your
best to avoid those. Also brainstorm ways to make it up to them if they get mad at you.
Once you’ve established these things, the most important part is to create your story. Describe
your avatar as if you’re telling people who your best friend is. At the end of the day, you’ll have a
better understanding of your customers and how to approach them.