BUSINESS POLICY

Submitted by:
Agutaya, Jessica Joy E.
BSAT-4

Submitted to:
Dr. Aleli C. Dugan, CPA
 CASE ANALYSIS (HAMBURGER PLUS)

The best way to resolve issues within a company is to identify the main problem. I believe that detecting
problems and providing solutions for them are way better than investing in a multi-million project like Creative;
which in this case would not add value to the company.

Stated here are the few problems Hamburger Plus are facing:
1. Slow flipping of hamburgers or general slowdown of cooking burgers
2. Lack of innovation
3. Sluggish customer service provided

. Instead of risking millions of dollars in investing in a project, why not provide specific solution for a
specific problem? A company should not compromise valuable things over others that do not have assurance of
being successful. For example, it is mentioned here that in order for Creative to happen, a 200% reduction in
stockholders’ share and at least 300 of its outlets will close in the next 5 years. How come that Creative will add
value to the company if the means of making it happen will enormously affect the main operations of the
company? It will not even serve its main purpose.
 A. GLOBAL BRANDS
COCA-COLA
Short History
The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand
was bought in 1889 by Asa Candler who incorporated the Coca Cola Company in 1892. In 1916, the company
began manufacturing its famous bottle, which remains signature shape of Coca Cola today. In 1928, Robert
Woodruff, whom were the company's president at that time, led the expansion of Coca Cola overseas when
introduced the Coca Cola to the Olympic Games for the first time. In the 1960s the company decided to expand
with new flavors- Fanta, Sprite and Fresca, In addition it acquired the Minute Maid Company, adding an entirely
new line of business juices to the company. The 1980s, a time of much change and innovation at the company.
The introduction of Diet Coke, which become the top law-calorie drink in the world. The company's presence
worldwide was growing rapidly and year after year Coca Cola found a home in more and more places in the
world. As for today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion
beverage servings sold each day.
Strengths Weaknesses
 Incredible brand identity  Lack of healthy beverages
 Strong customer loyalty  Competition with Pepsi
 Particular taste of Coca-Cola  Different taste in different countries
 Has unique strategy like putting names on their
bottles
 Company valuation
 Largest market share
 Distribution network
 Vast global presence

Strategies Being Employed

 We Focused On Driving Revenue And Profit Growth
Each of the 200-plus nations we serve plays a critical role in our growth plans.
We used segmented revenue growth strategies across our business in a way that varied by market type. And we
aligned our employee incentives accordingly. In emerging markets, we focused primarily on increasing volume,
keeping our beverages affordable and strengthening the foundation of our future success. In developing markets,
we struck a balance between volume and pricing. In developed markets, we relied more on price/mix and
improving profitability by offering more small packages and more premium packages like glass and aluminium
bottles.
 We Invested In Our Brands And Business
Healthy businesses require continuous investment. We made a choice to invest in more and better marketing for
our brands, increasing both the quantity and quality of our advertising. We increased spending on media
advertising by more than $250 million, and we used these funds to share stronger, more impactful ads.
 We Became More Efficient
 As we took steps to rebuild our growth momentum, we knew we needed to invest in more and better marketing
while also increasing our financial flexibility. To these ends, we increased our efficiency and productivity
while reducing costs.
 We Simplified Our Company
Few industries have changed more rapidly in recent years than the non-alcoholic beverage industry. Evolving
consumer tastes and preferences, coupled with sweeping innovations in the retail and supply chain landscapes,
have created an environment in which speed, precision and empowered employees determine who wins in the
marketplace.
 We Refocused On Our Core Business Model
The Coca Cola Company has always been a creator of refreshing beverage brands. Today, our expansive portfolio
includes more than 500 brands, including sparkling beverages, juices and juice drinks, coffee, tea, sports drinks,
water, value added dairy, energy and enhanced hydration drinks. Among these brands are 20 that generate more
than a billion dollars in annual retail sales.
Primary Reasons for Being Global Brand
 Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-
Cola family under the world’s number one beverage brand.
 Comes to life in a global campaign – "Taste the Feeling" – that uses universal storytelling and everyday
moments to connect with consumers around the world.
 Features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking
a Coca-Cola, any Coca-Cola.
 Underscores the Company’s commitment to choose, allowing consumers to choose whichever Coca-
Cola suits their taste, lifestyle, and diet.
 INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
Short History
IBM is, perhaps, the best known computer company in the world. It began as the Computing, Tabulating
& Recording Company (C-T-R) founded by Herman Hollerith in the late 1800s. Their first large contract was to
provide tabulating equipment for the tabulation and analysis of the 1890 US census. The company grew quickly
and, in the early 1920s the name was changed to IBM. IBM was the world leader in providing computer systems
for both business and scientific applications. When, in 1964, they revolutionized the industry by bringing out the
first comprehensive family of computers (the System/360) it caused many of their competitors to either merge or
go bankrupt, leaving IBM in an even more dominant position. The advent of smaller computers, and IBM’s failure
to compete effectively in this field initially, caused some financial problems but IBM remains a major force in the
industry.
Strengths Weaknesses
 High-value brand  Imitable products
 Expertise in production processes and  Shrinking product mix
materials management  Low degree of diversification
 Extensive intellectual property portfolio
 High economies of scale

Strategies Being Employed

 IBM’s generic strategy for competitive advantage is cost leadership.

 Hungry for change: The enterprise of the future is capable of changing quickly and successfully. Instead
of merely responding to trends, it shapes and leads them. Market and industry shift area chance to move
ahead of the competition.
 Innovative beyond customer imagination: The enterprise of the future surpasses the expectations of
increasingly demand customers. Deep collaborative relationships allow it to surprise customer with
innovations that make both its customers and its own business successful.
 Globally integrated: The enterprise of the future is integrating to take advantage of today’s global
economy. Its business is strategically designed to access the best capabilities, knowledge and assets from
wherever they reside in the world and apply them wherever required in the world.
 Disruptive by nature: The enterprise of the future radically challenges its business model, disrupting
the basis of competition. It shifts the value proposition, overturns traditional delivery approaches and, as
soon as opportunities arise, reinvents itself and its entire industry.
 Genuine, not just generous: The enterprise of the future goes beyond philanthropy and compliance and
reflects genuine concern for society in all action and decisions.

Primary Reasons for Being Global Brand

IBM Corporation increased their complexity and volatility, drive operational excellence and enable
collaboration across enterprise functions, develop higher quality leadership and talent, manage amidst constant
change and unlock new possibilities grounded in data.
 MICROSOFT
Short History
Microsoft is an American multinational computer technology corporation whose history started 4th April
1975. Formed by Harvard College dropout, Bill Gates and his childhood friend Paul Allen, Microsoft has now
become the biggest software company. It is also one of the most valuable companies in the world.
Strengths Weaknesses
 Brand loyalty  Poor acquisitions and investments
 Brand reputation  Dependence on hardware manufacturers
 Easy to use software  Criticism over security flaws
 Strong distribution channels  Mature PC markets
 Robust financial performance  Slow to innovate
 Acquisition of Skypec

Strategies Being Employed

 Accessibility
 Market Penetration
 Product Development
 Market Development
 Diversification

Reasons for being a Global Brand

Microsoft has maintained a superior business for over three decades. No tech company can match its
track record. Also, Microsoft has never made any major blunders. Its management might have missed a few
twists and turns, but was always able to recover.
 GENERAL ELECTRIC
Short History
General Electric Corporation is one of the largest corporations in the world. Today its business activities
span a wide range of areas—everything from aircraft engine manufacturing, appliances, healthcare equipment,
and even the NBC television network. As its name implies, however, GE can trace its roots to the early power
industry. It was formed in 1892, the result of a merger of the competing companies Edison General Electric
Company and the Thomson-Houston Company. Following Edison’s example, GE established its first permanent
research laboratory in Schenectady, NY, in 1900. This lab has produced a startling number of innovations over
the years.
Strengths Weaknesses
 Strong research and development processes  Dependence on suppliers of raw materials
 Strong brand  Weak performance in Asian markets
 Diverse product portfolio  Weal performance of the GE Oil and Gas
segment

Strategies Being Employed

 Digitalization of its operations
 Strategic partnerships and acquisitions
 Providing the aging, developed world the power and technologies to maintain the standard of living.
 Providing the young, developing world the power and infrastructure to develop.
Reasons for being a Global Brand
Since the company’s inception more than a century ago, General Electric has had a focus on product
innovation that has been a key component of its success, The firm’s commitment to innovation, underwritten by
large expenditures for research and development, has remained remarkably consistent over time.
 NOKIA
Short History

From its humble beginning in 1865 as a single paper mill operation, Nokia has found and nurtured success
over the years in a range of industrial sectors including cable, paper products, rubber boots, tires, televisions
and mobile phones. Nokia’s transition to a primary focus on telecommunications began in the 1990s. In 2011, to
address increasing competition from iOS and Android operating systems, Nokia entered into a strategic
partnership with Microsoft. In 2014 Nokia sold its mobile and devices division to Microsoft. In 2016 Nokia re-
entered the mobile handset business with a licensing agreement with HMD Global allowing them to offer phones
under the Nokia brand.

Strengths Weaknesses
 Brand name  Some of Nokia’s products are not affordable
 Nokia phones have a much higher re-sale value for middle and lower class consumers
 Easy to use  Took a long time to enter the highly productive
 Products offered are available in all price and booming smartphone market.
ranges
 Reliability, durability and creativity

Strategies Being Employed

 Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows
Phone would serve as Nokia's primary smartphone platform.
 A renewed approach to capture volume and value growth to connect "the next billion" to the Internet in
developing growth markets.
 Focused investments in next-generation disruptive technologies.
 A new leadership team and organizational structure with a clear focus on speed, results and accountability.

Reasons for being a Global Brand

They focused on product and rebuilt their image from scratch. From the overarching strategical approach,
embracing social and digital in the company as a whole (top management included!), investing in the info
structure, redesigning their marketing strategy, changing their entire mindset — to the more tactical things like
putting feeds of social networks on screens on the walls of their HQ, connecting with VIPs, creating strong
advocacy programs, building the app ecosystem, and partnering with SMW. The shift in thinking, in behavior
and in mindset, really moved the needle for Nokia.
 MCDONALD’S
Short History
As the Great Depression strangled the mill towns of their native New Hampshire, a pair of young brothers
headed west with dreams of making it big as Hollywood producers. The only work that Richard and Maurice
McDonald could ever land in the film industry, however, was pushing around movie sets, and the small cinema
they opened in suburban Los Angeles fizzled. Thirty-seven-year-old Maurice and 31-year-old Richard had to
wonder if their hopes of becoming millionaires by the time they turned 50 were just delusions as they opened a
tiny drive-in restaurant in San Bernardino, California, on May 15, 1940. Little did they know that their new
restaurant would be the meal ticket to fulfilling their American dreams?

Strengths Weaknesses
 Low cost menu  Similar offerings
 The most recognizable brand in restaurant  Health issues
industry
 Holds the largest market share

Strategies Being Employed

 Get international
 Vertical Acquisitions
 Social Networking
 Gas Station Integration

Reasons for being a Global Brand

McDonalds a brand that’s been built through strategic marketing segmentation. Although a multinational
giant, McDonald’s adapts its business and menu to the different countries they operate in. They respect cultural
differences and every country has its own policy of developing menu items. Experimentation is vital, and it is
often carried out by adding or deleting food from menus according to latest consumer trends and local popularity.
It is true that the marketing and branding strategy of McDonald’s is based on uniformity, no matter where in the
world. Despite its geographic variety the brand is actually very consistent, with a lot of attention to detail to ensure
the values are applied globally. Although McDonald’s offers its products everywhere in the world, being the most
popular restaurant on the planet, the brand keeps recognizable with its original meaning and identity whilst
catering to local tastes. For McDonalds, globalization has meant embracing and engaging different cultures while
at the same time retaining a strong enough brand to be immediately identifiable.
 GOOGLE

Short History

Google is now worth billions and has its own place within the Oxford English Dictionary as a verb, but it
took two men with a big dream to turn a small idea into a reality that has made a significant contribution to how
the world uses the internet. Larry Page and Sergey Brin were both PhD candidates when they met in 1996 at
Stanford and came up with the concept for a search engine that they were going to name Backrub. One year later,
in 1997, they renamed it and on the 14th September 1997 Google.com was officially registered as a domain name.
A man named Milton Sirotta was responsible for coming up with the term from which Google was derived
(googol), and it refers to the number 1 with 100 zeros following it. The main aim of both men was to organise all
of the information that could possibly be gathered around the world and present it in the form of an index, and
this is exactly what they did.

Strengths Weaknesses
 Market leader in search engines  Excessive reliance on Secrecy
 Ability to generate user traffic  Falling Ad Rates
 Revenue from advertising and display  Overdependence on Advertising
 Introduction of Android and Mobile  Lack of compatibility with next generation
Technologies devices

Strategies Being Employed

 Increasing internet accessibility

 Improving search infrastructure
 Improving mobile products and advertising solutions
 Focus on social network and social advertising

Reasons for being a Global Brand

Google’s a first-class operation and arguably the best brand in the world. Google rise in the brand ranks
because of a significant improvement to its iconic multi-coloured logo. While the company has changed over the
years, their goal has always been to empower their people, maintain the good quality of their products and make
innovative products. Google focused on getting companies to think outside their logo and to focus on company
culture and improving customer experience.
 TOYOTA
Short History

Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to
the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had
travelled to Europe and the United States in 1929 to investigate automobile production and had begun
researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop
automobile production by the Japanese government, which needed domestic vehicle production, due to the war
with China.

Strengths Weaknesses
 Strong focus on research and development  Lack of competence in autonomous vehicles
 The most valuable automotive brand in the  Negative publicity due to large vehicle recalls
world  Weak presence in China
 Toyota Production System  Poor brand portfolio
 Competence in hybrid vehicle production

Strategies Being Employed

The strategy that generally based Toyota is KAIZEN strategy which means continuous improvement and
the impact that it has on the level of product quality. KAIZEN is an integrative strategy, which means a cross-
functional strategy that appoints the gradual improvement, management and continuous business activities and
the parameters of quality, productivity and competitiveness, with direct involvement of all staff.
Reasons for being a Global Brand
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and
environment. As part of this commitment, Toyota share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other non-profits expand their ability to do
well.
 INTEL
Short History
In 1968, Robert Noyce and Gordon Moore were two unhappy engineers working for the Fairchild
Semiconductor Company who decided to quit and create their own company at a time when many Fairchild
employees were leaving to create start-ups. People like Noyce and Moore were nicknamed the
"Fairchildren".Robert Noyce typed himself a one page idea of what he wanted to do with his new company, and
that was enough to convince San Francisco venture capitalist Art Rock to back Noyce's and Moore's new venture.
Rock raised $2.5 million dollars in less than 2 days by selling convertible debentures. Art Rock became the first
chairmen of Intel.

Strengths Weaknesses
 High profitability and revenue  Investments in research and development
 Reduced labor costs  Unknown
 Monetary assistance provided  Competitive market
 High growth rate  Future competition
 Experienced business units  Future profitability
 Skilled workforce  Tax structure

Strategies Being Employed

 Integrated manufacturing set-up: Controlling design, development and manufacturing processes with the
help of its R&D, process quality and product cost.
 Standardized products: Co-creation of the products by optimizing the products to operate multiple user
platforms.

Reasons for being a Global Brand

Intel has been ranked #15 on Interbrand’s 2014 Best Global Green Brands list. Intel was selected based on its
environmental performance and the market’s perception of the company’s efforts. Examples of such efforts
include manufacturing the world’s first conflict-free microprocessors, being the largest purchaser of green power
in the U.S. and saving 46 billion gallons of water over the past decade.
 DISNEY
Short History
The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty
in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated
films collectively called the “Alice Comedies”. Within four months, the ever-growing staff moved next door to
larger facilities, where the sign on the window read "Disney Bros. Studio." A year later, in 1925, the Disney made
a deposit on a Hyperion Avenue lot in the Silver Lake district of Los Angeles. Construction began on the new
studio shortly thereafter. During the next 14 years, many changes took place at the Disney studio: Mickey Mouse
was "born" in 1928, followed by Pluto, Goofy, Donald Duck, and the rest of the Disney gang.
Strengths Weaknesses
 Characters  Company is missing on the online market as all
 Values presence is offline
 Flourishing business  Limited target audience
 Brand image  Character development is slow
 Diversification of business
 Cash reverses in surplus

Strategies Being Employed

 Foreign outsourcing
 Licensing
 Direct Investment

Reasons for being a Global Brand

The Walt Disney Co. together with its subsidiaries and affiliates is a diversified international family
entertainment and media enterprise. It operates through five business segments: Media Networks, Parks &
Resorts, Studio Entertainment, Consumer Products and Interactive Media. The Media Networks segment is
comprised of a domestic broadcast television network, television production and distribution operations, domestic
television stations, international and domestic cable networks, domestic broadcast radio networks and stations,
and publishing and digital operations. The Interactive Media segment creates and delivers branded entertainment
and lifestyle content across interactive media platforms.
 B. NEXT TOP 10 GLOBAL BRANDS
AMAZON
Short History
 C. JOHN GOKONGWEI AND UNIVERSAL ROBINA CORPORATION
1. Trace URC’s success story. What are the factors that contributed to its success?

The most important investment of Gokongwei on his product that made him successful is that he has a heart
in everything he do. He strives for consistency in developing and innovating his product to attract more
customers. He even made sure that the products have reasonable price and quality. He also knew the places where
to introduce the products and promotions.

2. Analyze the growing market base in Asia. How did Gokongwei take advantage of it?

Gokongwei managed to succeed in his attempts to penetrate different industries because he is considered as
one of the game changers in various industries. He offered products at a very low price but with good quality.

3. Based on John Gokongwei’s words of wisdom, how can the Philippines compete globally?

Gokongwei believes that we can create our very own global brand. One of Gokongwei’s words of wisdom is
“Don’t be afraid to take on the big boys”. As part of the Filipino race, our edge from other nations is our passion
that pushes us not to be contented on what we have. Also, we must aware ourselves of the weakness of others to
find rooms for improvement.

4. Are there hindrances for the Philippines’ inability to have its own global brand? Explain.

Yes, because majority of our population do not trust the quality of our local products and often prefer to buy
imported products. We should patronize our own products for them to compete with other known and famous
products. Of course, it is the job of the local companies/businesses to assure that their products are of best
qualities. We should also employ a lot of advertising strategies.

5. Identify Gokongwei’s entrepreneurial traits which made him successful.

Determination and passion are the entrepreneurial traits which made Gokongwei successful and he managed
to overcome all the hindrances he encountered during the time he started his business in the market.

6. Make a research on the acquisition of Sun Cellular by PLDT. Make your comments.

Sun Cellular was one of the large player in terms of post-paid subscribers and was the first to propose
unlimited calls and texts but did not remain as such. Hence, the PLDT acquired Sun Cellular which PLDT, at the
same time, has the ownership over Smart. PLDT’s acquisition of both telecommunications company made it
advantageous for them because of the number of the latter’s subscribers.

7. Is Gokongwei’s move a strategic one, with Sun being number 3 in the telecommunications industry?
 Yes. Without his idea of offering unlimited text and call by Sun Cellular, they wouldn’t gain more customers
and maybe few numbers of customer will patronize their product/services.
 D. BEN CHAN AND BENCH

1. How did Ben Chan make a difference in clothing/apparel through Bench?

Ben Chan introduced many clothing/apparel design that are highly fashionable and yet very affordable. Also
Bench use different artists that are much known today to endorse their product as a result, many clothing chain
today changed the way of advertising their products. Every time Bench has new product it became trendy not
only to our country but also to other parts of the country because they operate not only to our country but also to
other foreign countries like US, China, Saudi Arabia. Today also, different designs of clothes are out in the market
because many clothing store are in the market like Penshoppe, Tribal etc.. Also Bench’s product is not only just
for men but also their products are also for ladies.

2. What makes Bench click?

Bench produce different clothing/apparel designs that are highly fashionable and at the same time very
affordable. Bench also uses a high quality material in their products. Also Bench increased their market coverage
in different countries around the globe. They also use different models especially artists to make their product
known to the customers. Bench used different technological and social media like YouTube, Facebook, and other
different websites to advertise their products. So far, Bench has a good reputation, there are no legal issues about
them. Lastly, their products are not just for men but also for women, they are not also just selling clothes, but also
they sell bag, perfumes, etc.

3. In your own analysis, how has Ben Chan scanned the environment where Bench operates?

Bench chooses countries that have a few competitors, unlike with the other countries that have many clothing
stores. Also they assess the demand for the clothing in that country like the United States we all know that people
there are very fashionable, thus it is very good to invest in that country . They also consider the present economic
status of that country; they assess the capacity of the customers to buy their products. They consider also the
taxation policies; the government’s and rules regulation as we all know, these countries paid low taxes for example
Saudi Arabia. They also assess the number of their customers and the price sensitivity.
 E. NATIONAL BOOK STORE’S SOCORRO RAMOS
1. What virtues did Nanay Coring show as an entrepreneur?
Nanay Coring showed the virtues of diligence, patience and humility.

2. Trace the rags to riches story of Socorro Ramos.

Her story is truly an inspiring one as she built the business National Book Store from scratch with a lot of
challenges and hurdles as she and her husband Jose Ramos literally built and rebuilt the business three times from
scratch. That’s the true entrepreneurial spirit with enough courage and determination.
Nanay Coring or Maria Socorro Cancio in her early years was born in Sta. Cruz, Laguna on September 23,
1923. Ever she was young, she grew up in an entrepreneurial environment as one of the six children born to
entrepreneur parents and grandmother. Her parents used to ran a store selling a lot of stuffs from slippers to clothes
and a lot more while her grandmother had a market stall where the young Socorro got used to seeing customers
withdraw items on credit. Unfortunately, her grandmother did not manage the business carefully not maintaining
a list of those items availed on credit and their business fell.
As mentioned above, the business National Book Store faced a lot of challenges as it was built and rebuilt
three times from scratch!
First, Socorro admitted that it was not easy to start the business from scratch. She recalled that during the
Japanese occupation, they would look on each and every book title on sale. If they found questionable books, they
would just tear the pages off leaving them useless. So instead of selling books, Socorro and Jose decided to fill
their bookshelves with stuffs from candies, soap, slippers, papers, and cigarettes. During the war, she would
transfer goods to her smaller stores.
Second, when the Japanese were driven away, it was now the time for the Americans. Their National Book
Store stall in Escolta was damaged in the war. They recovered a bit by selling unused greeting cards and
uncensored books, which they had hidden in their home.
Third, in 1945, they relocated their National Book Store previously located at Escolta to Avenida. The
business is doing quite well during first few post-war school years but unfortunately, three years after, a typhoon
blew the roof of their store and they were left with soaked books and stuffs that were worthless. Again, for the
third time, they have to start from zero.
They struggled hard to rebuild National Book Store for the third time. But since then, every centavo that they
earned were used to buy the lot where the Rizal Avenue Branch of National Book Store stands to this day.
Today, National Book Store is considered as the largest chain of bookstores in the country. They have
ventured into several businesses already such as a convenience-type store named NBS Book Express, publishing
companies named Cacho-Hermanos printing press, Anvil Books and Capitol-Atlas Publishing, another book store
named Powerbooks, music store named Tower Records and Music One, Gift Gate, the home of Hello Kitty and
Swatch, and a department store named Crossings department store. Socorro’s children and relatives ran all these.
Socorro Ramos’ life and success story and the challenges that she faced with her business National Book Store
business was another inspiring story. In fact, it was recognized when she was chosen as the Ernst and Young’s
Philippine Entrepreneur of the Year in 2005.
Today, at the age of 85, Socorro Ramos or Nanay Coring acts as the General Manager of National Book Store.
And she told that the core values in her success are to keep learning, being actively involved in the business, being
able to read changes and act on them immediately, and most of all, never give up!
 F. THE SUCCESS OF PROCTER AND GAMBLE
Successful Products of P&G

 Always - menstrual hygiene products

 Ariel - laundry detergent
 Bounty - paper towels, sold in the United States and Canada
 Charmin - bathroom tissue and moist towelettes
 Crest - toothpaste
 Dawn - dishwashing
 Downy - fabric softener and dryer sheets
 Fairy - washing up liquid
 Febreze - odor eliminator
 Gain - laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
 Gillette - razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
 Head & Shoulders - shampoo
 Olay - personal and beauty products
 Oral-B - inter-dental products
 Pampers & Pampers Kandoo - disposable diapers and moist towelettes; Procter & Gamble's largest brand.
 Pantene - hair care products
 SK-II -beauty products
 Tide - laundry detergents and products
 Vicks - cough and cold product

P&G was founded in 1837 by two men who met by chance. William Procter, emigrating from England,
established himself as a candle maker in Cincinnati, which was busy center of commerce and industry in the early
19th century. And James Gamble, arriving from Ireland, apprenticed himself to a soap maker. As a result, in 1837,
a bold new enterprise was born: Procter and Gamble.

Tide and Pampers are the two successful and top selling products of P&G. The Tide brand, P&G’s second-
biggest franchise, clearly belongs on the list. Modifications in the detergent line included a formula for high-
efficiency washers that minimizes the creation of suds, thereby cutting cycle time and water usage. Meanwhile,
the Simply Clean and Fresh line helped P&G gain share at the value-end of the market. The company now offers
a full complement of Tide detergents, from basic to premium. As a result, Tide has made it into more households,
grown its market share and improved its standing with consumers.Pampers, the company’s biggest brand at 10
billion dollars in annual sales, performed even better for the company. P&G made a number of changes to its
Pampers diaper line in this year, including upgrades to the fabric in Pampers Easy Ups. The company also
increased its offering for Pampers Swaddlers up to size six. The result of all that innovation has been market-
leading growth. In comparison to other detergent brands, Tide is huge and spends a much larger amount on
marketing. This works out to a 47% share in the market. Some of the competitors of Tide include Arm and
Hammer, Xtra, Downy, Bounce, Oxi-Clean and Sunlight. Pampers top competitor is Huggies. They share the
same target market but Pampers has 35% global market share which is higher compared to 22% market share of
Huggies. Pampers is said to be softer than Huggies due to its “more fabric like feel” and the former is fastened
by strips using velcro while Huggies use sticky strips.
 G. WALT DISNEY AND STRATEGIC SOURCING
Strategic Sourcing and Procurement
The Walt Disney Company is a diversified worldwide entertainment company with operations in four
major business segments: Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products.
The Company’s Strategic Sourcing and Procurement organization works with all our Business Units and
their Suppliers across the globe to establish the best value for The Walt Disney Company.
Strategic Sourcing provides opportunities for Suppliers to partner with the Company to provide goods and
services. This partnering approach is designed to create a mutually beneficial relationship between our Suppliers
and The Walt Disney Company.
Disney Sourcing Professionals seek out and contract with companies of all sizes and capabilities, from
local and regional Suppliers to those with a global reach — finding Suppliers for a specific Company division or
the entire enterprise.
We rely on a dedicated, competitive, world-class Supplier base to collaborate with our Sourcing
Professionals and work within our infrastructure to bring the Disney magic to our customers and guests around
the world.
Technology Focus
The Walt Disney Company continues to invest in technology to bring efficiencies to the procurement and
accounts payable processes. We work with our Suppliers to:
• Create electronic Catalogs to maximize use of preferred Suppliers, products and services.
• Enable electronic Purchase Order and Invoice transactions to minimize cost, including support for EDI.
• Receive electronic payment via ACH (direct deposit).
• Implement Evaluated Receipt Settlement (ERS) to simplify the PO and Invoice process.
• Utilize electronic bidding to reduce cycle time and increase consistency.
Doing Business with Us
The Walt Disney Company has high standards for both our Sourcing Professionals and © Disney. All
Rights Reserved. The Suppliers that do business with us. We utilize a competitive process designed to obtain the
optimum in quality, service and value.
Sourcing Professionals who purchase products and services for the Company are obligated to keep the Company’s
interests first and buy without prejudice, seeking to obtain the maximum value for dollars spent.
We abide by the Institute for Supply Management Code of Ethics. Selected criteria that are important to us:
• Pricing • Quality • On-time delivery • Excellent communication • Integrity • Technical competence •
Environmental Protection • Supplier and subcontractor compliance with The Walt Disney Company’s
International Labor Standards and Disney’s Code of Conduct for Suppliers • Supplier financial stability •
Willingness to share business risks with The Walt Disney Company
H. JAIME ZOBEL DE AYAL AND THE AYALA CORPORATION
1. What are the qualities of Jaime Zobel de Ayala which made him to pioneer in urban development
through real estate?
In this kind of industry, perseverance and determination helped in the pioneering of real estate
development and banking in the country. Ayala is transforming itself into an organization that empowers
individuals, cultivates thought leadership, and rewards initiative. It is also committed to a development agenda
that sees entrepreneurship as the engine for progress to a better future.
2. Trace the various industries that Ayala ventured into through the internet. Trace the financial
strength, high product quality, and professionalism he has inculcated in these businesses. Comment
on these.
Ayala has built a pioneering legacy in various industries and to this day maintains leadership in key sectors
of the Philippine economy. Through its strategic investments, Ayala realizes its mission to ensure long-term
profitability, increase shareholder value, provide employment, participate in the national development agenda
and enhance the lives of Filipinos through its innovative products and services.
•Ayala Land (PSE: ALI) is the Philippines’ largest fully integrated property developer and one of the most
successful developers of prime commercial spaces in the country. It is engaged in master planning and
developing growth centers with a mix of residential, shopping center, office, hotel, and leisure components.
•Bank of the Philippine Islands (PSE: BPI) is the largest Philippine bank in terms of market capitalization and
the third largest in terms of total assets. It has a lead position in intermediation capacity, corporate and
consumer lending, remittances, and electronic banking.
•Globe Telecom (PSE: GLO) is a major provider of telecommunications services in the Philippines. Formed
out of a partnership between Ayala and Singapore Telecom, the company operates one of the largest and most
technologically advanced mobile, fixed line, and broadband networks in the country.
•Manila Water (PSE: MWC) is the sole provider of water and wastewater services in the East Zone of Metro
Manila. It now has existing operations in other parts of the Philippines, and in Vietnam.
•Integrated Micro-Electronics (PSE: IMI) is a leading electronics manufacturing services (EMS) provider in
the region. •Ayala Automotive Holdings Corporation is a leading vehicle dealership network of both Honda
and Isuzu brands with a 7% share of Philippine auto industry sales.
•Live It Investments is the holding company for Ayala’s investments in the business process outsourcing
(BPO) sector.
•AG Holdings is the holding company for the Ayala group’s international property investments in the United
States and Asia.
•AC Energy Holdings is Ayala’s power generation holding company with investments in the development of
solar, wind, and mini-hydro energy sources. My opinion on this is that Ayala group of companies has a
good strategies, and the profitability of their company are stable or some may decline but not for so long.
They ensure that the benefit will be on their shareholders, consumers and employees.