SWOT Analysis

It is an important factor to know about the strengths and weaknesses of a product/company in

order to strengthen and emphasize more the internal factors and remove weaknesses to gain
competitive advantage. It is also important for us to analyse the external factors to know about threats
and make threats into opportunities.

STRENGTHS WEAKNESSES

 Innovative product that has huge  A lack of awareness of the product

scope
 An alcohol based hand sanitizer
 Ease of availability
 A potentially large target market
 Well-designed product packaging
 Limited promotional tools
 Limited brand recall as compared
to the other brands
 Product is not known in the
market

OPPORTUNITIES THREATS

 Product range can be expanded  Substitutes for hand soap, soaps,

 To introduce sanitizer for hand wash, etc.
economy class  Strong competitors in the
 Increased education about antibacterial market
hygiene  Seasonal flu vaccinations and
 Diversity into related products other sickness preventing
 Making available as sanitizer procedures
machines at the malls and food  Entry in the market may trigger
joints others to follow
 Promotion can be misleading or
ineffective
 Slow market growth
 Competitors entering into the
market

Rose Petal. (April 10, 2011). Hand Sanitizer Marketing Plan. Retrieved from
https://www.slideshare.net/haideriftikharmalik/hand-syntizer-marketing-plan

MBA Skool.com. Purell SWOT Analysis, Competitors & USP. Retrieved from
https://www.mbaskool.com/brandguide/fmcg/3250-purell.htm