MOCHI MOSHI CO.

123 Congress Street, Roxas Boulevard, Pasay City, Metro Manila

Owned by:
Abalili, Jennelle
Abel, Anna
Aguilla, Andrea
Albarracin, Wisheryl
Almarez, Princess
Barrozo, Florence
Vinoya, Joanne
Alviar, Justine
Caindoy, Donna
Calimotan, Mark
Castillejos, Irish
Cesario, Kristine
Vinoya, Joanne
 INTRODUCTION

Mochi Moshi Company is a business venture that manufactures a

Japanese cake mochi delicacy with "patok" fillings. The Mochi Moshi Company
always seek excellence in all their deals and strive for the art of making quality
products and promoting health consciousness while helping to establish stronger
relationships have been the ultimate goals of Mochi Moshi.
The company also intent to build a strong and certain marketing position
in the food industry by consistently making a safe and high quality products, while
maintaining an anti-allergen policy and expanding the promotion through the use of
direct selling, word of mouth and technology, specifically, contemporary marketing.
Mochi Moshi wants the customer to experience the tasting of delicacies without
worrying if it contains allergens and would help the allergen-conscious people worry
less of what they would eat.
It aims to offer a product with different "patok" fillings at a competitive
yet affordable price to meet the wants and "curiosity" of customers and which is the
product will be delivered and handed directly to the customers. We continue to make
good Mochi Moshi products with own uniqueness and prioritized the health of the
consumers and promoting good products with quality service in the future.

STRENGTHS
Unique Product Concept. Mochi Moshi offers a unique product and varied flavors.
A lot of customers would be curious to the product considering it is a Japanese rice
cake with Filipino fillings. Another factor is that the Mochi Moshi is making their
own product, because of that the others wouldn’t be able to create an exact same taste
of Mochi and since Mochi Moshi offers a unique product, it separates the business
from the competitors or those businesses who are under the same category in food
industry.
Anti-Allergen Advocate. Mochi Moshi provides a healthier choice to customers.
According to food scientists, most of the products produced in market contain
allergens which may trigger allergies and illnesses. So Mochi Moshi does not have
any allergens on their product and it gives advantage for encouraging the people who
are allergen conscious to try the product without worries.
Strong Menu line-up. We guarantee that our products are high quality because of
the ingredients itself. Our product is unique because of the “patok” filling inside the
mochi cake. Also, we use ingredients from top branded manufacturers and we are
proud to say that our product has a high quality.
Organized Internal Management. The Mochi Moshi business venture has a strong
management team to organize plans for the present, future, and contingencies. As well
as developing good skills, sales strategies to attract more customers and also to
maintain good faith with its future resellers.
Expanded customer based to the young. Young demographic audience provide
promotion among peers and family. The venture also increases its customer base by
asking for comments from its customers. We keep up and maintain excellent customer
support and service. We also maintain our website’s contents to be fresh and
informative as we promote our business on social media networks.

WEAKNESSES
Ingredients’ Marketplace. Since mochi is made of glutinous rice, and other
ingredients such as water, sugar, and cornstarch, the ingredients are purchased at two
different places to maximize the allotted budget. It takes time, effort, and
transportation fees to buy the ingredients which directly affect the price per unit.
Competitors. The food industry is booming at the moment especially to those who
have target markets consisting of teenagers and families. Yet, the delicacy section
specifically mochi side, have big competitors like Mochi Manju and Mochi Ice Cream
which directly rivals our business.
New to the market. Mochi products are not widely available in the Philippines so the
promotion strategies should be careful in conveying the promotional message to our
customers. While there are some competitors in the same market, this section is still
not widely known to the public.
Basic Traditional fillings. Lack of development of the products because if we stick to
3-4 fillings that are common to people, they may feel satiated of it.
Lack of workers or equipments. The process of making a batch of Mochi Moshi
takes up to three to seven people. A large-scale operation would need more manpower
either as workers or equipments.
 RECOMMENDATION
The threats facing by our business is the inflation rates which our
ingredients increased by price so how we can turn this threats into opportunity?
We can turn this threats into opportunity by finding an alternative
ingredients and less cost price so that we will maintain the regular price of our
business which is Mochi Moshi that will suit the Filipino budget.
Our chance is that this product is rare in the Philippines so people are
interested in tasting our product so it is our job to make it known in the market for
Filipinos.