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Segment Neuro Orthology PDF
Segment Neuro Orthology PDF
By
Hima Bindu Kavala
CB.BU.P2MBA17061
MBA 2017- 2018
TITLE:
This project would not have been possible without the guidance and support of
my beloved faculty guide Mr.Gopakumar V, Professor, Amrita School of
Business, Coimbatore. I thank him for his guidance and for making this project
a wonderful learning experience.
I would also like to thank the ProcessBee team, who have given me all the
support and help in the execution of my project.
The Project is basically defining the current status of the company, analysis of
their competitors on different social media platforms. Then to understand the
various other effective available channels of communication, how they are
used by various companies and the metrics considered to measure the
performance of each channel, followed by developing an effective
communication strategy keeping in mind all the limitations and resources of
the company.
1.1.3. Assumptions
The Project assumes the following:
• The strategies suggested to the company are performable with the help
of in-house talent.
• With the help of these communication platforms company will start
generating leads.
• The company will soon be coming up with their B2C product in action.
1.1.4. Limitations
• The communication strategies are suggested only keeping in mind the
revenue and Resources Company can implement immediately.
• Use of various digital marketing tools was not possible.
The company has never invested in any mode of marketing. They has not
performed any communication or marketing activities as yet. However,
ProcessBee has successfully listed in many websites as the game based
learning company and also won the award for the best game based learning
company of the year 2017 by EdTech Review.
Strengths: Weakness:
•Expertized technical team.
•Website is not Search Engine
•Creative employees in Optimized.
photoshop and unity 3d.
•Non-availability of dedicated
•Recognized the importance of MARCOM staff.
communication.
•Few inactive social media
•International Business platform.
development representative.
•limited number of employees.
Oppurtunities: Threats:
•The growing industry of serious •The low budget for marketng
games. will set the back in comparison
•Availability of social media and to their competitiors.
internet maerketing guids •social media and inetrnet
•leathargic use of available social marketing is also available to
media platforms the top competitors
•social media promotions is •Presence of the target group on
affordable. social media.
Communication Objective :
➢ To create awareness among the target market.
➢ To build customer database
➢ To increase direct sales
➢ To increase the number of people in the sales pipeline.
Communication Tools :
➢ Website
➢ Social media
➢ Cold calls
➢ Content marketing(relevant Infographics/video/articles)
➢ Online seminar(Webinar on relevant Topics)
➢ Direct Marketing attempts
Communication Objective :
Communication Tool:
➢ Website
➢ Social media
➢ Cold calls
➢ Content marketing(relevant Infographics/video/articles)
➢ Online seminar(Webinar on relevant Topics)
➢ Direct Marketing attempts
Communication Objective:
Communication Tool:
➢ Through Content Marketing(Webinar registration /E-
book downloads/Newsletter registration/podcast
registration)
➢ Participating in events
➢ Hosting social media competitions and campaigns
Target Audience identified and the company currently focusing on and the
communication message they are delivering are as follow:
2. Employees:
4. College Students:
There are many effective means through which ProcessBee Technologies can
improve their digital presence, so this chapter will deal with the strategies
suggested to the company in order to improve their digital presence through
existing social media platforms and also through some recommendations to
the company which will help them to gain the digital presence. The
recommendations to the company are substantiated with the secondary
research and netnography. Also many implemented strategies during the
period of internship and the results were also the reasons behind the
suggested strategies.
The social media platforms they should consider for capturing the B2B
customers and to create awareness pf the serious gaming industry, the
company and the product offering.
➢ LinkedIn (Many HR professionals use
LinkedIn as the main platform) {source:
Hubspot survey 2015)
➢ Facebook (Hubspot survey about the
.B2B conversions they say that the 52%
of the B2B conversions happen through
facebook)
The focus should be on:
➢ Email Marketing and lead nurturing on the existing contacts.
➢ Integrating email marketing with social media and call to action (CTA)
from website and blogs
➢ Search engine Marketing
➢ Participating, sponsoring and conducting events
The previous chapter gives a brief description of the proposed strategy, below
described is each strategy in detail.
As per the site grader report by LXRSEO.com the site is not optimized for
Google Search Engine. The score received by the company website
http://processbee.com/” was very less based on various factors.
1. Sitemap
2. Customer Error Page
3. Rorts.txt
4. SEO friendly URLs
The type of keywords used in ProcessBee website and the average monthly
searches on Google are as follows:
Proposed changes/Actions:
Approximate Cost:
To what factors do marketers attribute this increased success? The top two
Factors are: doing a better job with content creation (85%) and developing or
adjusting their content marketing strategy (72%).
✓ LinkedIn
✓ Facebook
✓ Twitter
✓ Google+
✓ YouTube Channel
From the above mentioned platforms were activated long back in the year
2016 but only Facebook and LinkedIn are the two activate pages rest all are
almost negligible when it comes to active participation.
5.3.2.1 LinkedIn
Accordingly to social media B2B (screaming Frog SEO spider), linkedIn has
the highest social media audience for a software industry.
LinkedIn Followers
BTS
Strax silmulation
Linkedin Followers
En paradigm
Cesim
0 5000 10000 15000 20000 25000
Actions Suggested:
✓ Use the existing premium account
✓ Join all the relevant groups on LinkedIn
✓ Create a techie page related business simulation games and technical
updates
✓ Promote the page with the help of premium account
✓ Create a group and invite people to join the group
✓ Post news article and new blog post relevant to the industry (serious
gaming/ simulation game/ business simulation)
✓ Send Inmails to prospects via LinkedIn
✓ Identify prospects through LinkedIn and separate mail
5.3.2.2 Facebook:
ProcessBee
BTS
Indus Geeks
Strax silmulation
Facebook Followers
Topsim
En paradigm
Capstone
Cesim
0 1000 2000 3000 4000 5000
Actions Suggested:
✓ Post content relevant to the target audience
✓ Timely Product Updates.
✓ Educational videos or interview videos.
✓ Event Pictures.
✓ Campaign Videos/workshop Videos/pictures.
✓ Blog Post Updates.
✓ Info graphics / GIF (optional)
✓ Weekly three updates.
✓ Do not use more than two to three hash tags for any post. We can tag as
many possible.
✓ After achieving an impressive number of followers, can conduct many
polls and games and know the prospects through comments and
enquiries.
✓ Facebook Live
Facebook has an option live video where the viewers could watch the
people speak live like in television broadcast. This feature is much like a
Webinar, however the maximum time that the host can go live in a
stretch would be only 30 minutes.
The audience would be all the followers gathered over the years. They are
expected to be individuals whose interest includes simulation game, business
simulation, and wish to know more on how the industry is functioning. There
number of followers could and is expected to increase by sharing content that
potential customers find useful.
5/17/18
4/26/18
465 470 475 480 485
Few of the time and days in a week are observed during the trial period of
posting the Facebook post and observing the post reach of the target
audience and we observed that following details about the posts
5.3.2.3 Blogging
Identified the top 50 blogs site globally along with that find that the very few
sites give access to post our blogs in their respective blog sites.
Actions suggested:
5.3.2.4 Twitter:
Twitter is also a socializing platform and being a part of this community will
give the company access to a great number of people ad further reach. As per
HubSpot twitter is an extension of the company website and other social
network sites. Twitter makes it possible to connect and engage
people/potential clients you may have missed out on Facebook. Leaving out
twitter would mean leaving out a good number of users. The twitter is further
useful when it comes to B2C market.
ProcessBee
BTS
Indus Geeks
Strax silmulation
Twitter followers
Topsim
En paradigm
Capstone
Cesim
0 500 1000 1500 2000
Actions Suggested:
✓ Frequently update the twitter account
✓ Post at least twice a week
✓ Don’t use more than two hashtags for a post
✓ Use a picture that works best to show the brand personality
✓ Follow the right people: For any company it is important who the company
follows. You could start following:
• Important people in your industry
• The local media
• Potential customers
• Customers and people who you would like collaborate with(potential
business partners).
Few Suggestions and Actions that can be implemented by the company in the
near Future:
5.3.2.5 YouTube:
YouTube has become the second largest search engine, larger than bing,
yahoo.
Actions Suggested:
✓ Make sure the right keywords are used in the description of the
video.
✓ The video must be less than 3 minutes preferably
✓ The script should be memorable and increase the chances of recall
✓ The type of content preferred in YouTube would include:
• Game demo
• Case studies
• Educational videos
• Video of the event
• Updating the account with webinar recording
• Serious game trailers (B2C market)
The company could use YouTube to upload all videos they create; however, it
is not necessary to upload them all to YouTube. Depending on what message
they are giving out and who their target market is they can upload it on any
one particular platform it could even be just Facebook and then direct the
viewers to view rest of the video on YouTube.
5.3.2.8. Measure the effectiveness of the Actions (For each social media)
1. LinkedIn:
o No. of followers: month on month growth
o the performance of posts/engagements: Impressions, liked
and shares
o Site Traffic (web traffic through LinkedIn)
o Volume/number of qualified leads
o Followers demographics
o how the company compare to competitors?
2. Facebook:
o No. of followers: month on month growth
o Page insights
o Negative feedback
3. YouTube:
o No. of followers: month on month growth
o Organic channel success:
• Social shares
• Comments, views and likes
• Watch time
• Conversion rate
5.3.2.10.
• Content Marketing:
Content marketing is one major pull for your target audience.
ProcessBee should concentrate more on developing content and posting
it through various respected.
CHAPTER SIX: CONCLUSION
Internet has had a great impact in the lives of many, it has changed exactly
how people learn and communicate with each other. With the boom of
internet came into existence the age Digital learning. There are eight types of
digital learning products, them being self-paced eLearning Courseware, Digital
Video, Text & audio reference, Collaboration-Based learning, social learning,
simulation-based learning, game-based learning, cognitive learning and mobile
learning. The market process bee is functioning in, is the niche market of game
based learning also known as serious games, which uses game play to transfer
the knowledge to the users. The industry is still at its infant stage in India with
the market currently dominated with simulation software but not simulation
game.
Process Bee’s endeavour to succeed in this industry calls for special need in the
area of marketing to create awareness of the industry of the industry as well as
the benefits of a serious games in the educational and corporate world.
Marketing plays an important role in spreading the knowledge and the efforts
put into it will create awareness of the field and reputation for the company
based on the activities that the company carries out. In the present world with
growing number of people turning to the internet, companies find it to be
useful to use digital marketing in communicating their message. Process bee
could also use and gain from engaging with the customers and the prospects.
The strategy explained in the report will allows the company to initiate the
marketing activities needed to create an image of themselves in the minds of
people.
Social media marketing will be the area that needs main focus for both the B2B
and B2B segments followed by email marketing and events. Concentrating on
the LinkedIn groups specifically could boost leads from the B2B segment for
the company and concentrating on mobile marketing would help reach the
vast group f individuals in the B2C segment. Participating is conferences like
the PG connect as and when the opportunity arises will help the company get
greater exposure on in terms of understanding the changes in the industry
needs and preferences, establishing publisher and media contacts as well as
generating valuable leads.
BIBLIOGRAPGY and REFERNCES:
• www.hupspot.com
• www.processbee.com
• https://www.facebook.com/ProcessBee
• Site testing LXRSEO: lxrseo.com
• https://www.scraemingfrog.co.uk/seo-spider/
• http://www.hubspot.com/marketing-statistics