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Example Scenario: Sampling Method
Example Scenario: Sampling Method
Example Scenario: Sampling Method
1. PROBABILITY SAMPLING
- A sampling technique in which sample from a larger population are chosen
using a method based on the theory of probability. For a participant to be
considered as a probability sample, he/she must be selected using a random
selection.
- EXAMPLE SCENARIO
1.1 Random/Probability Sampling Design
- A procedure for sampling from a population in which (a) the selection of
a sample unit is based on chance and (b) every element of the population has
a known, non-zero probability of being selected.
1.2 Stratified Sampling
- Refers to a type of sampling method. With stratified sampling, the
researcher divides the population into separate groups, called strata. Then, a
probability sample (often a simple random sample) is drawn from each
group.
1.3 Systematic Sampling
- A type of probability/sampling method in which sample members from a
larger population are selected according to a random starting point but with a
fixed, periodic interval. This interval, called the sampling interval, is calculated
by dividing the population size by the desired sample size.
1.4 Cluster Sampling
- Cluster sampling is defined as a sampling method where multiple clusters of
people are created from a population where they are indicative of
homogeneous characteristics and have an equal chance of being a part of
the sample.
2. NON PROBABILITY SAMPLING
- Non-probability sampling is a sampling technique where the samples
are gathered in a process that does not give all the individuals in the
population equal chances of being selected.
2.1 Availability/Convenience Sampling
- Convenience Sampling (also called availability sampling) is a non-
probability/non-random sampling technique used to create sample as per ease
of access, readiness to be a part of the sample, availability at a given time slot
or any other practical specifications of a particular element.
2.2 Purposive Sampling
- A non-probability sample that is selected based on characteristics of a
population and the objective of the study. Purposive sampling is different
from convenience sampling and is also known as judgmental, selective, or
subjective sampling.
2.3 Quota Sampling
- Quota Sampling is a non-probability sampling method in which researchers can
form a sample involving individuals that represent a population and are chosen
according to traits or qualities. Researchers can decide the trait as per which
the sample subset selection will be conducted so that the sample can be
effective in collecting data that can be generalized to the entire population. The
final subset will be decided only according to the interviewer or researcher’s
knowledge of the population.