Influencers

Version 1.0

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Agenda

Latar belakang
Pemeringkat influencer
Portfolio – HfS
Portfolio – IDC

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 Latar belakang
Proses pengambilan keputusan pembelian

Pemahaman
tradisional

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

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 Latar belakang
Proses pengambilan keputusan pembelian

Riset terhadap
20.000 konsumen

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

Content of this document is Public

 Latar belakang
Proses pengambilan keputusan pembelian

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

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Pemeringkat influencer

10 Analyst Firms Driving Business Growth – 2016

(berdasarkan hasil survey Analyst Value Survey)
1 Gartner
2 Forrester Research
3 IDC
4 HfS Research
5 Everest Group
6 ISG
7 NelsonHall
8 451 Group
9 Pierre Audoin Consultants
10 Ovum
http://www.influencerrelations.com/5442/10-analyst-firms-driving-business-growth-in-2016-2

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Portfolio - HfS

HfS fokus terhadap ekonomi As-A-Service

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 Portfolio - IDC

IDC MarketScape: Worldwide Core Banking Solutions

2015 Vendor Assessment — Regional Providers for
Asia/Pacific Banks

IDC MarketScape: Worldwide Core Banking Solutions

2015 Vendor Assessment — Global Providers for
Asia/Pacific Banks

Riset IDC dilakukan apabila terjadi perubahan MarketScape

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Portfolio - IDC
Global Providers Regional Providers

Content of this document is Public

Content of this document is Public