MARK1012

T2 2019 Assessment
Details
(see course outline for full details)
Course Learning Outcomes Program Learning Outcomes Course Assessment Item

On successful completion of the This course helps you to develop the This learning outcome will be
course, you should be able to: following Program Learning Outcomes: assessed in the following items:

Describe core marketing PLO 1: Business knowledge •Quizzes

concepts PLO 3: Business communication •10 Minute Debrief
PLO 5: Responsible business practice •In tutorial (case study)
•Final case study assignment

Understand the notion of value PLO 1: Business knowledge •In tutorial (case study)
creation, value communication , PLO 2: Problem solving •Final case study assignment
value delivery and value capture PLO 3: Business communication
PLO 5: Responsible business practice

Make marketing-based decisions PLO 2: Problem solving •In tutorial (case study)
PLO 3: Business communication •Final case study assignment
PLO 5: Responsible business practice
PLO 6: Global and cultural
competence
 Assessment T2 2019
1. 10 Minute Debrief (4%)
Week 3: in tutorials
2. Early Stage Quiz on Connect (15%)
Week 4: Monday 24th of June 2019 9am-9pm
3. Late Stage Quiz on Connect (20%)
Week 9: Monday 29th of July 2019 9am-9pm
4. Final case report (submit via Turnitin on Moodle) (30%)
Week 10: Saturday 10th of August, 2019
5. In-class assessment (weeks 3-9)
Case leadership 10%
Case participation 21% (accumulated @ 3 marks/week)

**See rubrics for marking details**