A

SUMMER TRAINING REPORT

ON
“A PROJECT REPORT ON CHANGING FACES OF NEWS
MEDIA IN ELECTRONIC AGE.”

Submitted in partial fulfillment for the award of the degree

Master of Business Administration

Chhattisgarh Swami Vivekananda Technical University, Bhilai

Submitted by,

MITHALESH KUMAR VERMA

MBA – Semester IIIrd

Session 2011-2013

Approved By, Guided By,

DR. SUMEET GUPTA ANAND PRATAP SINGH
Head of the Department Executive
D.B. Corp, RaipurC.G.)

Shri Shankaracharya Institute of Technology and Management

Junwani, Bhilai (C.G.) - 490020
 DECLARATION

I the undersigned solemnly declare that the report of the research work entitled A PROJECT

REPORT ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE. is based on

my own work carried out during the course of my study under the supervision of MR. ANAND

PRATAP SINGH, Executive (D.B. Corp).

I assert that the statements made and conclusions drawn are an outcome of my research

work. I further declare that to the best of my knowledge and belief the report does not contain

any part of any work which has been submitted for the award of MBA degree or any other

degree/diploma/certificate in this University or any other University of India or abroad.

_________________

(Signature of the Candidate)

MITHALESH KUMAR VERMA

Enrollment No: AI6160

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 CERTIFICATE

This is to certify that summer internship report A PROJECT REPORT ON CHANGING

FACES OF NEWS MEDIA IN ELECTRONIC AGE. is a record of research work carried out

by MR. OMPRAKASH SINHA bearing Enrollment No.: AI6160 under my/our guidance and

supervision for the part fulfillment for the award of MBA Degree of Chhattisgarh Swami

Vivekananda Technical University, Bhilai (C.G.), India.

To the best of my knowledge and belief the Report

i) Embodies the work of the candidate him/herself,

ii) Has duly been completed,

iii) Is up to the desired standard both in respect of contents and language for external

viva.

Anand Pratap Singh

Executive
D.B.Corp, Raipur
(c.g.)

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 ACKNOWLEDGEMENT

I, hereby, express my gratitude towards D.B.Corp, Raipur for granting me the

opportunity to do my Internship Programme in their Company. I also take this moment to

express my gratitude to Mr. Anand Pratap Singh, Executive of the Dainik Bhaskar Corporation

under whose guidance i could conduct my summer training on “A PROJECT ON CHANGING

FACES OF NEWS MEDIA IN ELECTRONIC AGE.”

I am pleased to record my gratitude and sincere thanks to my guide, SSITM Bhilai for

sincere guidance and valuable assistance for completing this report.

I am also indebted to my parents and friends for their support for completing this project

successfully.

Once more, I am grateful to all the above mentioned people for the help, advices and

suggestions they contributed in the making of my Internship Programme Report during the

period of June-July 2012.

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TABLE OF CONTENTS PAGE

Declaration by the Student

Certificate from the Supervisor / Company
Acknowledgments
Chapter 1. Introduction to the study
a. Explanation of the subject
Chapter 2. Company Profile / Industry Profile
a. About the Company / Industry
b. The relation of work done in your study to the industry
Chapter 3. Literature Review
a. Related to the work done in your study
Chapter 4. Research Methodology
a. Objectives
b. Research Plan
c. Sampling Plan
d. Data Collection
e. Descriptive Statistics
Chapter 5. Data Tabulation, Analysis and Results
a. Type of Analysis used and Why
b. Results of the Analysis
Chapter 6. Findings of the study
Chapter 7. Recommendations
Chapter 8. Limitations
Chapter 9. Conclusions

References
Appendices
a. Research Progress Report
b. Questionnaire used

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CHAPTER - 1
INTRODUCTION

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 1.1 Introduction of Study
A newspaper plays an important role in disseminating current information and events and keeps
its readers up-to-date. The electronic newspaper or e-newspaper is a self-contained, reusable and
refreshable version of a traditional newspaper that acquires and holds information electronically.
Moreover, electronic newspapers retrieve information electronically from online databases,
process it electronically with word processors, desktop publishing packages and a variety of
more technical hardware and software, and transmit it electronically to the end-users1. Broadly
speaking, e-news items which evolve from ‘online newspaper’, ‘PDF newspaper’, and ‘e-news
via edevices’ may not be taken synonymously since they are different from each other in terms
of developments and use. In order to avoid the confusion, the terms that are perceived little
differently may be described as:

• Online newspaper/web newspaper – Online editions of the newspapers available on the web,
with special characteristics such as navigation support, advertisement, and style of presenting the
news, e.g., The Hindu, The New Indian Express

• PDF newspaper - electronic replicas of the traditional newspapers, e.g., wikinews

• E-news via e-devices – is an electronic newspaper service supported by e-paper technology (i.e.
an e-reader, such as Amazon Kindle), e.g. Hindustan Times on Kindle By the late 1990s the
availability of news via 24-hour television channels and then the Internet posed an ongoing
challenge to the business model of most newspapers in developed countries. Paid circulation has
declined, while advertising revenue — which makes up the bulk of most newspapers’ income —
has been shifting from print to the new media, resulting in a general decline in profits. Many
newspapers around the world launched online editions in an attempt to follow or stay ahead of
their audience. However, in the rest of the world, cheaper printing and distribution, increased
literacy, the growing middle class and other factors have more than compensated for the
emergence of electronic media and newspapers continue to grow. With the advent of the Internet,
web-based “newspapers” have also started as online-only publications. For example, the
Southport Reporter published from UK is the only web-based newspaper, which does not have

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any connection to hard-copy formats. Moreover, the introduction of online editions of
newspapers has considerably affected the circulation of newspapers in their hard forms.

CHAPTER - 2
COMPANY PROFILE

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 2.1 HISTORY OF COMPANY
The first edition of Dainik Bhaskar Group was launched in Bhopal in 1958. In 1983, it entered
Indore, the business center of Madhya Pradesh (MP). On the back of excellent editorial content - fair
reporting and quality printing, it soon became the No. 1 newspaper in Indore and subsequently in the
whole of Madhya Pradesh in 1995. This success in a market dominated by an incumbent enhanced
the group's confidence to expand outside MP. In 1996 the Dainik Bhaskar Group zeroed in on
Rajasthan as it was culturally similar to Madhya Pradesh and being a vast geographical territory
offered scope for expansion. Moreover, Jaipur had high readership of Hindi dailies among SEC AB
and high per capita income indicating potential to attract advertisers.
Traditional approach for launch of a newspaper was to produce a good paper and wait for readers to
subscribe. However, Dainik Bhaskar Group took a leaf out of the automobile industry's book where
pre-booking was a practice and pre-marketed the paper and got confirmed paid-up circulation.
Dainik Bhaskar Group conceptualized a twin-contact program. The response was overwhelming. On
the first day, Dainik Bhaskar Group had a circulation of 1.72 lakh copies against 1.48 lakh copies of
Rajasthan Patrika in Jaipur. By 1999, Dainik Bhaskar Group expanded its operations in the whole
state with Dainik Bhaskar.
After Rajasthan, Dainik Bhaskar Group targeted Chandigarh and Haryana as they lacked the
presence of a strong Hindi paper. Although Chandigarh was considered an English newspaper
market (Tribune, an English paper was the market leader), Dainik Bhaskar Group's research showed
that people would be more comfortable with Hindi language newspaper and they patronized English
newspaper only because of absence of a good Hindi newspaper. Within a short period of time, the
group's newspaper - Dainik Bhaskar became the market leader.
Dainik Bhaskar Group then explored the remaining markets. Wanting to break the language barrier,
it selected Gujarat which was also prosperous and had high literacy. With its focus on quality
content, Dainik Bhaskar Group became a leading paper of Gujarat too. It then expanded into other
cities and bought Saurashtra Samachar for making inroads into Saurashtra region in Gujarat. After
the success in Gujarat, Dainik Bhaskar Group entered Punjab in 2006 and Jharkhand in 2010 with
great success.
The quest for growth led DBG to launch its newspaper in Maharashtra in 2011. It has successfully
launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar and Solapur

MILESTONES

1958

o 13th August 1958

o Dainik Bhaskar launches its first edition in Bhopal.

1977

o India's one of first WEB off Set Machine got installed at Dainik Bhaskar, Bhopal
Edition, agst. uniform prevalent practice of rotary Machine.

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1981

o Dainik Bhaskar Bhopal Edition became the Largest news paper of Bhopal City

1983

5th March 1983

Dainik Bhaskar Group commenced its ambitious journey with the launch of
Dainik Bhaskar's Indore edition � was the first and biggest move outside home town of
Bhopal. Also emerged as a challenge to old established news paper of Indore City.

1988

Dainik Bhaskar Group launched Raipur edition.

1993

 20th September 1993

 Dainik Bhaskar Group launched Bilaspur edition.

1995

Dainik Bhaskar emerged as the No.1 Newspaper in Madhya Pradesh and was
declared the Fastest Growing Daily in India, by the Readership Survey.

1996

 9th Dec 1996

 Dainik Bhaskar launched its Jaipur Edition in Rajasthan with 172000 copies on
Day 1. Became No I from Day 1, replacing the 42 years - established paper of Rajasthan,
a landmark in the print media domain. This development marked a critical point for the
Company, which significantly altered the strategic direction and growth plans of the
company. The launch of the Jaipur edition has been used as a case study by the Mudra
Institute of Communications, Ahmedabad ("MICA") and many other institutions

1997

 16th October 1997

o Launches Dainik Bhaskar's 4th edition of Rajasthan from Bikaner
 3rd August 1997
o 3rd Edition, launched from Jodhpur ( 2nd Largest City of Rajasthan)
within 4 months of launching an edition from Ajmer
 6th April 1997

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 o The Launch of the 2nd Edition in Rajasthan from Ajmer.

1998

 31st May 1998

o Dainik Bhaskar Group launched its 5th fully fledged, independent Edition
from Udaipur.

1999

 6th March 1999

o Kota city, the educational hub of the country, was launched as 6th
Edition of Dainik Bhaskar

2000

 4th June 2000

o Dainik Bhaskar Group expands presence to Haryana State. Launched
Haryana first own newspaper, which is printed within Haryana state
and also launched 2 editions from Panipat and Hisar and 13 separate
district papers. was certified and declared as the No 1 news daily of
Haryana in 2001 ( IRS 2001), piping other established competitors.
 7th May 2000
o The Dainik Bhaskar Group launches Chandigarh edition. Prior to the
launch of the Hindi edition,, Chandigarh was perceived to be primarily
an English newspaper dominated region. In a short span of time Dainik
Bhaskar emerged as the largest Newspaper of Chandigarh city with a
significant lead of approx 2.5 times over its English newspaper rival.

2001

 17th June 2001

o Dainik Bhaskar Group further consolidated its position by launching
Faridabad edition, in Haryana state.

2003

 22nd June 2003

o Dainik Bhaskar Group launches 'Divya Bhaskar' edition from
Ahmedabad. This was the biggest launch of any new edition, across
languages, across territories in India where the daily was launched
with 4,52,000 copies on day 1 and became the leading publication in
Ahmadabad City, thus out placing the earlier 50 year old established
Gujarati publication. In our innovative and unique launch strategy and
product offering, we surveyed approx 12 lacs households, in and
surround Ahemadabad, asking the family, their choice and requirement
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 of news paper and booked 452000 copies. Divya Bhaskar' Ahmedabad
launch has also increased the market size by almost 32% (IRS). The
launch of our Ahmedabad edition has been used as a case study by the
Indian Institute of Management ("IIM"), Ahmedabad.
o Dainik Bhaskar Group also launched its new Hindi Magazine, 'AHA!
Zindagi', the first of its kind on lifestyle and positive thinking.

2004

 2004 MERGER AND ACQUSITION

o In its first Merger and Acquisition, the Dainik Bhaskar Group acquired
'Saurashtra Samachar' � the 60 year old, largest circulated daily
newspaper of Saurashtra, and consolidates its Gujarat Operations.
 12th September 2004
o Launch of Divya Bhaskar, Baroda edition.
 July 2004
o Initiates presence in Maharashtra with the launch of Divya Bhaskar
Mumbai edition.
 28th March 2004
o Dainik Bhaskar Group launched full fledged and independent Divya
Bhaskar Surat edition, (2nd largest city of Gujarat) and became No 1
in Surat City out placing old established newspaper of the city.

2005

 Inception of D B Corp Ltd., pursuant to the demerger of publishing business

of Writers and Publishers Limited (WPL).
 The Dainik Bhaskar Group won license from Ministry of Information and
Broadcasting for Launch of Radio business, through its subsidiary,
SYNERGY MEDIA ENTERTAINMENT LTD. (SMEL), in 17 stations, in
the name of My FM. Dainik Bhaskar' presence in all 17 FM stations (listed
above) therefore presents an integrated offering to potential advertising clients
in all the mentioned cities.
 'AHA! Zindagi' Magazine launched in Gujarati Language.
 'IMCL', a new Web Media Company was formed as a subsidiary of DB Corp
Limited.

2006

 1st November 2006

o D B Corp Ltd., launched Divya Bhaskar Rajkot edition.
 8th Oct 2006
o D B Corp Ltd., enters Punjab and launched Amritsar and Jalandhar
edition, again became no 1 from Day 1, out placing very old
established competitive newspapers of the state.

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  28th May 2006
o D B Corp Ltd. through its subsidiary, SYNERGY MEDIA
ENTERTAINMENT LTD. (SMEL), launched first Radio station at
Jaipur in the name of My FM, "Jio Dil Se 94.3".

2007

 DB Corp Ltd. played an integral role as an exclusive partner to New7wonders

and its efforts enabling The TAJ MAHAL its rightful place in the "7 Wonders of
the World".

 Launch of DB Gold - the first compact newspaper in Gujarati from Surat.

 Launch of DNA in Ahmedabad and Surat as a franchise by DB Corp Ltd.

 Launch of "Young Bhaskar Magazine" for Children and "Lakshya" - a Career

Magazine.

 MY FM enhances its reach to 14 cities across India.

 15th December 2007

o D B Corp Ltd. further consolidated its position by launching Dainik

Bhaskar Ludhiana edition, thus becoming the only news paper who
was present in Greater Punjab (Chandigarh, Haryana and Punjab). DB
Corp also became the largest newspaper of Greater Punjab (IRS 2008).

 30th July 2007

o D B Corp Ltd. launched Divya Bhaskar's Bhuj edition, making it the

only Gujarati newspaper with 7 editions in Gujarat.

2008

 Dainik Bhaskar completes 50 glorious years as a leading Hindi Publication.

 Dainik Bhaskar was the first Publication in the country to sign a celebrity as a
Brand Ambassador. Indian Cricket Team Captain M.S. Dhoni.
 An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was
launched on a nationwide scale.led by M S Dhoni.
 'Business Bhaskar', a Financial Hindi Newspaper, was launched in Bhopal,
Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with separate
editions for each of these cities.

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  Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and
Shimla.
 Launch of DNA in Jaipur as a franchise by DB Corp Ltd.
 Launch of editions of DB Star in Bhopal & Indore.
 MY FM consolidates its network with 17 radio stations in 7 states, across
India.

2009

 Launch of highly successful maiden public issue of DB Corp Ltd from 10th
Dec to 15th Dec which was oversubscribed by over 39 times. a record
oversubscription in 23 months for any IPO, after Reliance Power IPO in
January 2008.
 Installation of KBA Printing Machines imported from Germany at Jaipur and
Ahmedabad.
 Launch of 'DB Star' Jodhpur editions on 15th of Aug 2009.
 Dainik Bhaskar Introduced The India Pride Awards for the PSU Segment on
Oct 9th.
 Mr. Ramesh Chandra Agarwal, Chairman, DB Corp Limited was awarded the
Rajiv Gandhi Lifetime Achievement Award in Journalism.

2010

 12th December 2010

o D B Corp Ltd. launched 52nd Edition by launching Jamshedpur
Edition on 12th Dec. 2010
 18th October 2010
o D B Corp Ltd. launched 51st Edition by launching Jammu Edition on
18th Oct. 2010
 12th September 2010
o D B Corp Ltd. launched 50th Edition by launching Bhatinda Edition
on 12th Sep. 2010
 22nd August 2010
o D B Corp Ltd. launched its 12th state of Jharkhand with launch of 49th
Edition in Ranchi on 22nd August 2010. The launch for reader was
very successful, with around 135000 subscribed copies on the day one
of the launch and thus becomes most popular News Paper from day 1
of the launch.
 6th January 2010
o Listing of DB Corp Public Issue on Bombay Stock Exchange (BSE).
The listing opened at Rs. 250 i.e. with a margin of approx 19% for
retail investor, rose to Rs. 275 in the day, that finally closed at Rs.
265.90 i.e. at a margin of approx. 27% for the retail investor. The DB
Corp Pubic Issue was one of the best listings of 2009 and 2010 after
the revival of the Primary Markets. The DB Corp is listed on the
Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).

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2011

 October 2011
o Prabhat Kiran, Indore became a part of DB Group
o Divya Marathi entered Ahmednagar as its 4th Edition
 3rd September 2011
o Divya Marathi entered Jalgaon as its 3rd Edition
 July 2011
o Divya Marathi Launched its 2nd Edition in Nasik
 May 2011
o Dainik Bhaskar group launched its marathi daily as "Divya Marathi".
It launched its 1st Edition in Aurangabad
 April 2011
o DNA launched its Indore Edition in MP
 January 2011
o Dainik Bhaskar entered Sikar as its 36th Editions
o Dainik Bhaskar entered Alwar
o Dainik Bhaskar entered Bhilwara
o Dainik Bhaskar entered Sriganganagar

2012

 April 2012
o D B Corp Ltd. launched 5th Edition of Dainik Divya Marathi by launching
Solapur Edition.

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 2.2 COMPANY PROFILE

With the readership of 1.96 crore (Source: IRS Q2 2012) the brand Bhaskar is today
synonymous with success, quality, change dynamism and ethics in millions of households across
India and the corporate world alike.

From a humble beginning of one Hindi Edition from Bhopal in 1958, group today has grown to
become India's Largest newspaper group.. The group has a strong presence in newspapers, radio,
event marketing, printing, short code, internet portal. With its flagship Hindi daily newspaper,
Dainik Bhaskar, Gujarati daily, Divya Bhaskar, Marathi dialy Divya Marathi and English daily -
DNA, it covers 13 States with 65 editions. In addition to these, it also publishes Business
Bhaskar, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay.
The other media businesses includes MY FM (radio channel), 54567 (Short Code), IMCL
(internet services).

Vision
TO BE THE LARGEST
AND MOST ADMIRED MEDIA BRAND
ENABLING SOCIO-ECONOMIC CHANGE
VALUES
CREDIBILITY & INTEGRITY
INNOVATIVE & ENTREPRENEURIAL
RESPECT & APPRECIATION.

PILLARS
EMPOWERED TALENT
INNOVATIVE PRODUCTS & PROCESSES
ETHICAL GOVERNANCE

AWARD & RECOGNISTION

Guinness World Records Junior Editor 2012

Limca Book Records 2012

India of Book Records 2011

Golden Mike Awards 2011

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Sri Lanka-India-South Africa-Singapore Partnership Summit 2011

Star News Brand Excellence Award 2011

Dainik Bhaskar Group Wins 4 awards at 'GLOBAL AWARDS FOR BRAND

EXCELLENCE'.

Divya Bhaskar, won the Silver award at the National Awards for Excellence in printing.

Divya Bhaskar won the Newspaper Printer of the Year 2011 award by Print Week.

CMO CSR Asia Award 2011 for best practise in Corporate social responsibility

CMO Asia Awards 2011 for EXCELLENCE IN BRANDING AND MARKETING function
held at SINGAPORE, on 22nd of July 2011

Wan-IFRA, 10th Asia Media Award

5th Indys Awards

Dainik Bhaskar wins award at INMA Awards, 2010 in the category of "Marketing Solutions
for Advertising Clients"

MY FM 94.3 receives 2010 INTERNATIONAL BROADCASTING EXCELLENCE

AWARD

Bhaskar Group chairman gets the Saraswati Puraskar

Dainik Bhaskar won Bronze Award for Print Advertising Sales and Retention category at
INMA (International Newsmedia Marketing Association)

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Dainik Bhaskar won Bronze Award for Public Relations and Community services category
at INMA (International Newsmedia Marketing Association)

Dainik Bhaskar Won Media Abby's Bronze Award at Goafest.

Dainik Bhaskar won Platinum Award for public Service category at 39th Creativity

Dainik Bhaskar won Silver Award for Newsletter B2B category at 39th Creativity

Dainik Bhaskar won Gold Awards at the Global Youth Marketing Forum for Best Creative
TV

Divya Bhaskar is PrintWeek India Newspaper Printer of 2009

Chairman received Rajeev Gandhi Award for lifetime achievement in journalism

Dainik Bhaskar Rajasthan entry identified as Orbit Breaking Innovation

Divya Bhaskar wins IFRA 'Best in Print'

Dainik Bhaskar adjudged Consumer Superbrand (2009-10

Girish Agarwal - Director DBCL adjudged Outstanding Enterpreneur APEA

WORLD LARGEST TEA PARTY : INDORE Guinness World Record

Marico Innovation India Award for Business Innovation 2007-08

Ernst & Young Entrepreneur of the Year 2006

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APMA Awards (Asian Publishing Management Awards) - Gold Award for Best Launch in
Punjab

RESESCE & TECHNOLOGY

PRINTTING TECHNOLOGY

The KBA machine.

The mammoth 8 storey high printing configuration manufactured by Koenig & Bauer AG of
Germany has fully computerized systems to control vital functions ; color registration, ink water
balance, speed, cut-off conveying printed copy to the stacker where the copies are counted as per the
labels, labeled, wrapped in polyfilm and strapped into a complete bundle ready for dispatch without
any manual intervention.

It prints 85000 copies per hour with against the normal average yield of 30000 copies per hour. The
machine enhances reading and visual experience by

• Shaper and crisper images due to metal back blankets.

• Sharper and brighter text.
• Very near to the original color visual reproduction.

This technology has reduced the event to print time from 45 mins to 11 mins. It provides on time
deliveries of newspaper on depots packed with automated machine with precise number of copies
thereby eliminating shortages and damaged copies. All supplements are pre-inserted which
eliminates manual insertion by hawkers saving considerable time and effort on their part.

That means saving of time at both ends of printing and delivery of newspaper > the newspaper goes
to print later than usual > results in the even late news hitting the stands.

The machine allows many innovations like flap printing, pop-ups, drop outs, double width central
spread etc

In the 1980’s the Company pioneered the introduction of fuel-efficient, environment friendly
four-stroke motorcycles in the country. It became the first Company to launch the Fuel Injection
(FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006.
Its plants use world class equipment and processes and have become a benchmark in leanness
and productivity. Hero MotoCorp, in its endeavor to remain technology pioneer, will continue to
innovate and develop cutting edge products and processes.

EDITION

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Sr. State Edition Launch Details
No
Dainik Bhaskar
1 Madhya Pradesh Bhopal August 1958
2 Indore Mar 1983
3 Ujjain Jan 2006
4 Sagar Oct 2006
5 Ratlam Oct 2008
6 Chattisgarh Raipur Oct 1988
7 Jagdalpur April 2008
8 Bhilai April 2008
9 Bilaspur Sept 1993
10 Rajasthan Jaipur Dec 1996
11 Ajmer Apr 1997
12 Jodhpur Aug 1997
13 Bikaner Oct 1997
14 Udaipur May 1998
15 Kota Mar 1999
16 Nagour April 2008
17 Pali April 2008
18 Sriganganagar January 11
19 Bhilwara January 11
20 Alwar January 11
21 Sikar January 11
22 Chandigarh Chandigarh May 2000
23 Haryana Panipat Jun 2000
24 Hissar Jun 2000
25 Faridabad Jun 2001
26 Punjab Amritsar Oct 2006

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27 Jalandhar Oct 2006
28 Ludhiana Dec/2007
29 Bhatinda Sep/2010
30 New Delhi National Ed. Delhi Jul 2007
31 Himachal Pradesh Shimla Oct 2008
32 Uttrakhand Dehradun Dec 2008
33 Jharkhand Ranchi Aug/2010
34 Jamshedpur Dec/2010
35 Dhanbad Apr/2011
36 Jammu Jammu Oct/2010
Divya Bhaskar
37 Gujarat Ahmedabad Jun/2003
38 Rajkot Jan 2005
39 Surat Mar 2004
40 Baroda Sept 2004
41 Bhavnagar Sept 2004
42 Bhuj Jul 2007
43 Maharashtra Mumbai Jul 2004
Dainik Divya Marathi
44 Maharashtra Aurangabad May/2011
45 Nasik Jul/2011
46 Jalgaon Sep/2011
47 Ahmednagar Oct/2011
48 Solapur March/2012
DNA
49 Gujarat Ahmedabad Nov/2007
50 Rajasthan Jaipur Jun/2008
51 Madhya Pradesh Indore Jun/2011
DB Star

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52 Madhya Pradesh DB Star Bhopal May/2008
53 DB Star Indore May/2008
54 DB Star Gwalior Mar/2010
55 Chattisgarh DB Star Raipur Aug/2010
56 Rajasthan DB Star Jodhpur Apr/2010
Business Bhaskar
57 Madhya Pradesh Bhopal Jul 2008
58 Indore Jul 2008
59 Raipur Jul 2008
60 Haryana Jalandhar Jul 2008
61 Punjab Ludhiana Jul 2008
62 Chattisgarh Panipat Jul 2008
63 New Delhi Delhi Sep 2008
64 Rajasthan Jaipur Feb/2010
Prabhat Kiran
65 Madhya Pradesh Indore 1965

STATES COVERD

• Madhya Pradesh
• Chattisgarh
• Rajasthan
• Chandigarh
• Haryana
• Gujarat
• Maharashtra
• Punjab
• New Delhi
• Himachal Pradesh
• Uttrakhand
• Jharkhand
• Jammu

Page | 21
 CHAPTER - 3
REVIEW OF LITERATURE

Page | 22
Brief history and development

The birth of the electronic newspaper can be traced back to the early 1970s and the development
of teletext, a one-way text display. In 1979, the first videotext system, Prestel, was launched,
which incorporated graphics and allowed interaction. The 1990s, however, have seen a
renaissance in electronic newspaper development. At the start of the 1990s,
There was only one electronic newspaper in existence, the Star- Telegraph. By 1994, 40
electronic newspapers were found only in USA11 and today, there has been a tremendous
growth in number of e-newspapers around the world.

Internet technology, in the way it accesses and presents information, is changing the rules of
news publishing and distribution in many ways. The challenge posed by the Internet for the news
industry could mean a radical re-thinking of business strategies, production practices and
presentation formats with implications for the economics of new publishing12 and there has been
a paradigm shift in the market of e-newspapers congruent with readers’ preference and choice for
electronic information and entertainment sources to that of their printed counterparts.

Kidon Media-Link, The Paperboy, News and Newspapers Online, Los Angeles Times, New York
Daily News, Fox News, etc., are some of the leading e-newspapers to name a few from around
the world that have been delivering remarkable e-news services over last several years.
The rapid growth of e-newspapers during the late 1990s was driven not just by the belief that this
was the market to get into, but also by the fact that the technological means to do so
was readily available. The establishment of new business practices, however, must have more to
them than the satisfaction of some technical urge13. However, the question remains how well the
e-newspaper industry will survive when the source of collecting revenue from the customers has
not yet been guaranteed. Nevertheless, there has been a growing popularity for online news and
it is presumed that sooner or later, a flexible price mechanism may follow the mounting
popularity of concerned e-news paper unlike some popular priced e-databases.

A few news-oriented websites

Page | 23
All electronic newspapers have launched their respective websites for the access to varied
contents of news through Internet. A Google search retrieved many news oriented websites.
Some of them are listed in Table 1.

Table 1—Global news oriented web sites

SL No. Global E-News Channels Websites

1 ABC News abcnews.go.com

2 BBC News news.bbc.co.uk/

3 CBS News www.cbsnews.com/

4 CNN www.cnn.com/

5 Fox News www.foxnews.com/

6 Los Angeles Times www.latimes.com/

7 MSNBC www.msnbc.msn.com/

8 New York Daily News www.nydailynews.com/

9 PBS News www.pbs.org/newshour/

10 Washington Post www.washingtonpost.com/

11 Aajtak News www.aajtak.com/

12 AIR www.allindiaradio.org/

13 BBC World news.bbc.co.uk/

14 CNBC TV www.cnbc.com/

15 DD News www.ddinews.gov.in/

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 16 NDTV News www.ndtv.com/

17 Sahara News www.saharasamay.com/

18 Star News starnews.indya.com/

19 TV 9 www.tv9.net/

20 PTI www.ptinews.com/

Source: http://www.epapercatalog.com/india-epapers.php

E-newspapers from India

The demand for online newspapers has been increasing for the past few years with the growing
reach of Internet by offering the latest breaking news with a minute update. The websites of
some of the leading Indian e-papers are given in Table 2.

Table 2—Indian frontline e-papers

SL No. E-Newspapers Website

1 Accommodation epaper.accommodationtimes.com/

Times

2 Deccan www.dc-epaper.com/

Chronicle

3 Financial e.mydigitalfc.com/

Chronicle

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4 Free Press www.freepressjournal.in/

Journal

5 Global www.freepressjournal.in/

Education

6 Hindustan Times epaper.hindustantimes.com/

7 New Indian epaper.newindpress.com/

Express

8 Dainik Bhaskar digital.bhaskar.com/

9 Dainik Jagaran in.jagran.yahoo.com/epaper/

10 Business www.bsepaper.com/

Standard

11 Asian Age epaper.asianage.com/

12 Deccan Post epaper.deccanpost.in/

13 Financial Express epaper.financialexpress.com/

14 Himalaya Darpan epaper.himalayadarpan.com/

15 Indian Express epaper.indianexpress.com/

16 The Economic Times economictimes.indiatimes.com/

17 The Pioneer epaper.dailypioneer.com/

18 The Telegraph epaper.telegraphindia.com/

19 The Hindu epaper.thehindu.com/

20 Times of India epaper.timesofindia.com/

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 Source: http://www.epapercatalog.com/india-epapers.php

Media houses: ongoing trends

With the ever increasing popularity of mobile reading devices such as mobiles phones, net
books, and e-readers, many publishers are seeing the value in producing an e-paper alongside
their print editions in order to boost subscriptions and readership and by this way e newspapers
are gradually creeping into the academic scenario where the basic focus is on Electronic news
delivery by navigational support to task oriented reading however, financial outcome remains
one of the major concern for the media houses. Some online newspaper vendors are engaged in
generating revenue through advertisements and sponsorships. In this context, it is recommended
that sponsorships may be processed differently than other Internet ads and perhaps due to their
subtle nature, may confuse readers about the sponsor’s intent, thus resulting in decreased
processing of the sites content and subsequently may affect the memory of the readers.

Since the media houses expect an ongoing trend in decreased advertising revenues, they have to
find new ways to profiting. The mobile channels have just existed for a few years and the media
houses all foresee revenues in this area. The main problem is the revenue sharing between the
content providers and the telecom operators, which today is in favor of the telecom operators.
Another problem is the diversity of devices and the lack of standards. Recently some of the
media houses have found a way around that by developing their own downloadable programs
that runs on any mobile phone. The media houses are active in developing strategies for their
mobile channels and are currently trying to find suitable business models as well as to
developing new and value adding services. However, there are certain pros and cons associated
with these channels that are depicted in Table 3.

This table depicts that no channel is free from pitfalls despite its prospective merits, however, in
order to keep pace with the changing attitude of the readership of late, media houses are moving

Page | 27
fast towards the adoption of some new models explored through e-medium replacing the printed
ones.

Table 3—Pros and cons of today’s media channels

SL NO. Channels Pros Cons

1 Print • No power • Old news

consumption needed • Waste of paper
• Shareable • No interactivity
• Durable • Geographically
• Portable
limited
• Dispensable
• Scannable
• Good overview
2 Online • Up to date • Unsure business
• Interactive model
• Searchable • Not mobile
• Archiving • Poor overview
• No space limitations
• No geographical
borders
3 Mobile • Anytime, anywhere • Expensive
• Push and pull • Too small
• Immediacy • Poor overview
• Personalization • Slow
• High penetration • Lack of standards
Source: Akesson and Ihlstrom (2006)

Potential advantages

The evolutionary changes to news publishing on the internet invoke a different kind of response
from readers. News consumers are encouraged by the internet to become interactive consumers
who are more demanding of the news provider. News consumers are empowered by electronic
publishing, when it is done properly, introducing a new form and style which combines many of
the qualities of printed paper with the advantages of electronic mediate ability to deliver new

Page | 28
editions instantly and without the need to print copies and transport them over distances to
thousands of retail outlets and millions of subscribers. Above all, e-news papers have gained
immense popularity among the users due
to the following advantages:

1. The style and presentation of e-newspapers are much better than their printed equivalents;

2. In E-news papers, readers scroll the front page to get an overview of the contents of the news
site which is not possible through the printed news papers;

3. E- news papers offer links to available sections as well guide the readers to other relevant
supplementary information details for further information;

4. Provide easy options for turning pages, linking to dynamic indexes, searching, saving and
printing, setting personal preferences, closing news papers etc.; and

5. E-newspapers offer multimedia and hyperlink features.

Additionally, the authors feel that, e-newspapers have got other benefits like, cost effectiveness,
time saving utility, easy to use, and more.

Adopting e-newspaper readers

Reading e-newspapers can be easy, congenial, and productive if the readers subscribe to some
available e-news paper readers. One such example is ‘Amazon’s kindle DX’. Amazon’s kindle
DX is basically an e-book reader which is also quite suitable for reading e-newspapers.
Newspapers are about text, and there’s only a moderate need for interactivity. For each story, the
reader views the headline and perhaps skims the opening paragraph, and if it doesn’t look
interesting, moves on to the next story.

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 CHAPTER 4
RESEARCH METHODOLOGY

Page | 30
Research Methodology:-

Section A: - Objective

The study keeps the following objectives in its ambit of discussion:

 To look into the comparative details of e-newspapers with that of conventional

newspapers;

 To explore the potential merits of e-news services available all around the globe;

 To discuss the pros and cons of e-news channels;

Section B:- Research Plan

RESEARCH PLAN

Research Design: Descriptive

Research Method Used Survey

Research Technique Used Questionnaire

Data Collection (location) Raipur & Bhilai (c.g.)

Sampling Plan convenience

Sample Size 100

Page | 31
 CHAPTER 5
DATA TABULATION, ANALYSIS AND RESULT

Page | 32
Respondent Profile:-
1. Gender profile :
Table 1: Indicating gender profile of the respondents

Percent
Male 61
Female 39
Total 100

Gender Profile

Female
39%

Male
61%

Interpretation:
61% of the respondents were male and
39% of the respondent s were female.

Page | 33
2. Age profile:

Table 2: Indicating age profile of the respondent

Age Percent
Under 15 0
15-25 70
26-35 30
36-45 0
46-45 0
Above 56 0
Total 100
36- 46-45 Above
45 0% Age Profile 56
0% 0%
Under 15
0%
26-35
30%

15-25
70%

Interpretation:

Only youngster are reading mostly e-news paper because

70% respondents are under in between 15 to 25 age group.
30% respondents are under in between 26 to 35 age groip.
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3. Occupation of the respondents:
Table 3: Indicating Occupation of the respondents

Occupation Percent
Students 50
Employed 29
Self employed 21
Retired person 0
House wife 0
Other 0

House Other
Retired person Occupation Profile wife 0%
0% 0%

Self employed
21%
Students
50%
Employed
29%

Interpretation:
50% of the respondents were Students,
29 % of the respondents were employed,
21 % of the respondents were Self Employed,
Page | 35
Analysis:-

1. How often do you read online newspaper in the last month?

Using Time Percent
Daily 7
4 or 5 times in a week 31
2 or 3 times in a week 39
Once a week 23

Reading Times
Daily
7%

Once a week
23% 4 or 5 times in a
week
31%
2 or 3 times in a
week
39%

Interpretation:

 39% respondents reading e-news 2 or 3 times in a week,

 31% respondents reading e-news 4 or 5 times in a week.
 23% respondents reading e-news once a week.

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2. Why don’t you prefer online newspapers over traditional newspaper?

Reason Percent
Too much online ads 3
Too much page loading time 33
Online net availability 64
Convenience 0
Total 100
Convenience Too much
0% online ads
3%

Too much page

loading time
33%

Internet
availability
64%

Interpretation:
 64% of the respondents are not reading e-newspaper because
lack of internet facilities,
 33% of the respondents irritate to read e-news because it takes
too much page loading time,
 3% of the respondents irritate to read e-news because there are
so many online ads,

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3. Compared with the traditional newspapers, what aspects do you think are
the advantages of online newspaper?

Aspects of e-news paper Percent

Environment friendly 21
Timeliness 58
Convenience 21
others 0
Total 100

others
0%

Convenience Environment
21% friendly
21%

Timeliness
58%

Interpretation:
 58% of the respondents read online news for time saving.
 21% of the respondents read online news because it makes
environment friendly,
 21% of the respondents read online news because it is more
convenience,

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4. Downloading speed of the Newspaper (reader satisfaction).
(This table is common for the question of reader satisfaction level)

No. Satisfaction level Percent

1 Highly Dissatisfy 0
2 Dissatisfy 50
3 Average 49
4 Satisfy 1
5 Highly satisfy 0

Satisfy Highly satisfy Highly Dissatisfy

1% 0% 0%

Dissatisfy
Average 50%
49%

Interpretation:

 50% respondents are dissatisfy for downloading speed of e-

newspaper,
 49% respondents satisfy in average.
 1% respondents are fully satisfied with downloading speed.

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5. Update information about news

Highly satisfy Highly Dissatisfy

0% 0%

Satisfy
12%
Dissatisfy
40%

Average
48%

Interpretation:
 48% of the respondents are average in satisfaction of update
information about news,
 40% of the respondents are dissatisfy for update information
about news,
 12% of the respondents are fully satisfy for update information
about news,

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6. Loading image or any picture related to news

Satisfy Highly satisfy Highly

1% 0% Dissatisfy
2%

Dissatisfy
Average
47%
50%

Interpretation:
 50% of the respondents are average in satisfaction of Loading
images or any picture related to news,
 47% of the respondents are dissatisfy for of Loading images or
any picture related to news,
 2% of the respondents are highly dissatisfy for Loading images
or any picture related to news,
 1% of the respondents are fully satisfy for Loading images or
any picture related to news

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7. Popup blinking in the e-news portal

Satisfy Highly satisfy Highly Dissatisfy

1% 0% 0%

Dissatisfy
34%

Average
65%

Interpretation:
 65% of the respondents are average in satisfaction of popup
blinking in the e-news portal
 34% of the respondents are dissatisfy for of popup blinking in
the e-news portal
 1% of the respondents are satisfy for popup blinking in the e-
news portal

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8. Search option given in e-news portal

Highly satisfy Highly Dissatisfy

0% 0%

Satisfy Dissatisfy
30% 19%

Average
51%

Interpretation:
 51% of the respondents are average in satisfaction for search
option given in e-news portal
 30% of the respondents are fully satisfy for satisfaction for
search option given in e-news portal
 19% of the respondents are dissatisfy for satisfaction for search
option given in e-news portal


Page | 43
9. If you received updated news or information via SMS or E-Mail it would
be?

Not Helpful Very Helpful

0% 4%

Helpful
38%

Quite Helpful
58%

Interpretation:
 4% of the respondents are satisfied that information would be
very helpful.
 58% of the respondents are satisfied that information would be
quite helpful.
 38% of the respondents are satisfied that information would be
helpful which received via SMS or E-mail.

Page | 44
10. Do you agree that e-newspaper helps in making environment friendly?

Disagree Strongly
2% Disagree
0%

Agree
44% Strongly Agree
54%

Interpretation:
 54% of the respondents are strongly agreed that e-newspaper
helps in making environment friendly.
 44% of the respondents are agreed that that e-newspaper helps
in making environment friendly.
 2% of the respondents are disagreed that that e-newspaper helps
in making environment friendly.

Page | 45
 CHAPTER 6
FINDING OF STUDY

Page | 46
Finding of Study:
1. The study shows that 40% respondent are using internet but they don’t prefer e-

newspaper because of loading time is very high.

2. The study shows that 64% respondent are unable to read e-newspaper continual because

lack of internet availability.

3. The study shows that 58% of the respondents prefer e-newspaper because it saves time

and it makes environment friendly.

4. The study shows that 50% respondents are highly dissatisfied with loading images, video

or any information related to news in the e-news portal.

5. Most of the respondents are comes under age group 15 to 34 that means here youngsters

are most prefer e-news paper.

Page | 47
 CHAPTER 7
RECOMMENDATION

Page | 48
Recommendation:-
1. Downloading time is very important factor for preference of e-newspaper and any e-

news portal should minimize the images and videos contain in portal.

2. Internet availability is other important factor for prefer e-newspaper. Because in india

there are not many user who use internet.

3. Any e-news paper industries should emphasis on Research & development of other

facilities and it makes more environments friendly.

Page | 49
 CHAPTER 8
LIMITATIONS OF THE STUDY

Page | 50
Limitations of the Study:-
During conducting period this training I come across the following limitations.

 Very often responded do not express their true feelings. In such case their habit,
preference, practice cannot be assessed correctly.

 Some of the respondents refuse to give the important information best known to them.

 Lack of experience.

However in spite of these limitations all efforts have been put to make the report correct,
genuine, and fulfilling the objectives of the reports.

Page | 51
CHAPTER 9
CONCLUSION

Page | 52
Conclusion:-
1. Mostly reader is not interested for reading e-news because they don’t have better devices.

2. Mostly reader is not able to use internet in continuity.

3. Most of the readers are belongs to youngsters who reads e-newspaper.

4. Most of the readers are not familiar with using e-newspaper.

5. Mostly respondents feel irritates during reading e-news paper because of too much online

ads is blinking and flashing in e-news portal.

Page | 53
REFERENCE

Page | 54
REFERENCE:-

1. Online versus tradition news sources: A Student perspective

Alison M. Wolfe, Elmira College

2. Shaping the future of newspaper: Strategy Report

Volume 9 N5 JUNE 2010 Copyright Wan-Ifra

3.The Future of Online News Business: Online News executive level and managerial level’
Perspective :
Business Management Dynamics Vol.1, No.2, August 2011, pp.105-112

Web link:

1. www.dainikbhaskar.com
2. www.dainikbhaskargroup.com
3. http://www.epapercatalog.com/india-epapers.php
4. http://www.e-ink.com/technology/Index.html
5. http://www.eink.com/news/releases/pr81.html
6. http://www.futureexporation.net

Page | 55
QUESTIONNAIRE

Page | 56
 “STUDY ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE”

I am student from Shri Shankaracharya Institute of Technology and Management, Bhilai. Summer Internship is a part of our curriculum so we are
conducting a research to study on CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE Since; you are one of the persons who
will be responded for us. The questionnaire will take around 10 minutes. Your responses will be kept confidential and only for the purpose of this
study.

2. How often do you read online newspaper in the last month?

a) Daily
b) 4 or 5 times a week
c) 2 or 3 times a week
d) Once a week

3. Why don’t you prefer online newspapers over traditional news paper?
a) Too much online ads
b) Too much page loading time
c) Online net availability
d) Convenience.

4. Compared with the traditional newspapers, what aspects do you think are the advantages of online newspaper?
a) Environmental Friendly
b) Timeliness
c) Convenience
d) Others (please specify_______

5. All the questions below related to the reader satisfaction level of E-news papers?
And all the parameters are denoted by 1 to 5 numbers define the percentage of satisfaction level.

Downloading speed of the Newspaper 1 2 3 4 5

Update information about news 1 2 3 4 5

Loading image or any picture related to news 1 2 3 4 5

Popup blinking in the e-news portal 1 2 3 4 5

Search option given in e-news portal 1 2 3 4 5

6. If you received updated news or information via SMS or E-Mail it would be?
a) Very Helpful
b) Quite Helpful
c) Helpful
d) Not Helpful

7. Do you agree that e-news paper helps in making environment friendly?

a) Strongly Agree
b) Agree
c) Disagree
d) Strongly Disagree

Personal Information

1. Name.................................................................................................
2. Gender
a. Male
b. Female
3. Profession
a. Student

Page | 57
 b. Employed
c. Self employed
d. Retired persons
e. House wife
f. Others
4. Age Group

Under 15 15-25 26-35 36-45 46-55 Above56

…………………………………………………………………………THANKS FOR YOUR RESPONSE ………………………………………………………………………

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