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Nitika Singh nitikasingh2005@gmail.com ; 9999971195
Nit
Core Competencies
CRM & Loyalty Consulting
Product Management
Req. Elicitation & Delivery
Team Building & Leadership
Vendor & Partner Management
Process Analysis & Solution Design
Prepare Business Requirements
Pre-Sales Support & Enablement
BI Tools Such as Tableau & QlikView
Education
PGDBM – Marketing & ERP
EMPI Business School, New Delhi,
2004 – 06
B.Sc., Botany, Lucknow University,
2000-2003
Awards
Best Employee Award, 2016 – Loyalty
Prime
Key Technical Highlights
CRM – SaaS Based Loyalty Platforms,
Booking Engine, Payment wallets,
Campaign Management System, etc.
BI - Tableau, QlikView
Project Methods – KANBAN,
SCRUM, SPRINT, Adaptive Waterfall,
Iterative Development
Product Management | CRM Consulting | Program Management
Key Professional Achievements:
 Founding member of Loyalty Prime, started from ground zero to
multimillion $ business.
 Developed one of the most comprehensive CRM & Loyalty Product for
Loyalty Prime. Loyalty Prime platform is winner of
o Loyalty Award 2015 for Best B2B Loyalty Program
o Loyalty Magazine Award 2017 for best Loyalty Program in Travel
Category
o CIO Outlook Top 10 Retail CRM Solution Provider for 2017
 Implemented first international Engagement in China for BMW. Stayed
there for a year to ensure successful roll out. This led to a recurring Multi
Million $ business from the same customer.
 Did Competitive landscape study and Benchmarking in consultation with
an Australia based Agency to build best of the breed product and Pricing.
 Developed competitive advantage by integrating with various other ISVs
(Independent Software Vendors)
o Integration with SynXis Booking Engine
o Integration with Campaign Management Systems (like SalesForce Marketing
Cloud, Marketo, Pure 360)
o Integration with Offer Aggregators (like Top Cashback) to support an “Earn
Mall” loyalty concept
o Integration with Reward Fulfilment partners like Loylogic, Prämie Direkt
Key Capabilities:
 Product Management (Drives discussions with stakeholders of Product
Management Group, Publish Release Calendars, Product Backlog Management,
Feature Prioritization, Change Impact Analysis, Release Scope Finalization &
On-going Release Tracking)
 Solution Consulting (Existing Systems Study, PoC Development & Customer
Presentations)
 Process Analysis & Implementation, Solution Design & Documentation
 Legacy System Analysis and Consolidation (GAP Analysis) with Organization
wide Data Model and Integration Designs
 Full life cycle implementation of projects using Agile methods (both KANBAN
and SCRUM). Interacting with clients for requirement gathering and system
study & analysis, conducting case / system / process study for project
planning, scoping, estimation & tracking
 Delivering the projects after gathering requirements from business users,
reviewing & documenting functional specifications and incorporating
changes/modifications. Formulating & managing ‘change management process’
 Developing functional and technical specifications, transforming the business
requirements into functional specs using use case diagrams, data models, UML
diagrams, epics & user stories creation, UI/UX designing for product features
etc.
 Business Process understanding of various industries and verticals including
Hospitality, Retail, Automobiles etc.
 Pre-Sales Activities (Product Demonstration, Project Definition, Scoping, SOW,
RFP)
 Developing all relevant dashboards and reports as per user requirements
including maintenance notifications, activity and malfunction reports.
Technical Skills:
 Planning Tools - Microsoft Projects, Atlassian JIRA & Confluence, Microsoft
Excel, Microsoft Power Point, Microsoft Visio
 Bug Trackers - BugZilla, Atlassian JIRA, Zen Desk
 Database - SQL Server (Basic database structure, SQL query)
 Technical Documentation - Use Cases, User Journey, Workflow/Processflow
Career Contours:
 Since June 2015 –Dec 2018 with Loyalty Prime Ltd., Delhi as Lead Product
Specialist
 May 2013 –May 2015 with NetCarrots Loyalty Solution, Delhi as Senior
Account Manager
 May 2007 – April 2013 with RebusCode Pvt. Ltd., Gurgaon as Project
Manager also taking care of business analysis
 Loyalty Prime Limited – Lead Product Specialist June 2015 - Dec 2018

 One of the founding members of Loyalty Prime which got spun off from its parent entity NetCarrots Loyalty
Solutions with a strategic business decision to cater to international markets as a world class product company
 Lead Loyalty Prime’s first International engagement as an onsite product expert in Beijing, China to implement
BMW’s multi-partner alliance dealer loyalty platform with China as a pilot market. Stayed onsite in Beijing (China)
for more than a year to manage client and involved partners. This helped in generating 3 million $ of recurring
revenue which will grow with the expansion of the program in other markets. Key project responsibilities were:
o Working as a lead product owner in scrum team and responsible for managing requirements, mapping
with product backlog and delivery
o Defining sprint goals and product roadmap and working in Devops mode with team to perform agile
operations.
o Responsible for prioritizing product backlog, getting story points and estimations in sprint planning.
o Interacting with internal technical product team and client stakeholders in order to gather requirements
o Creating Team features, Epics, User stories, and writing acceptance criteria for user stories.
o Giving requirement walkthrough to scrum team.
o Collecting feedbacks from client stakeholders and incorporating those into product backlog.
o Ensuring solutions meet business needs and requirements.
o Responsible for accepting user stories in order to make successful sprint reviews.
o Experience of working on Micro-services architecture.
o Responsible for maximizing the value of scrum and total cost of ownership.
o Responsible for preparing E2E document and release notes for the client.
o Driving status calls and various sprint ceremonies.
o Responsible for end to end project delivery.
o Responsible for knowledge sharing between the teams and for the new joiners.

 Co-ordinate and drive Product Management Group for our SaaS based loyalty product and contributed to
formulate a release process with defined steps/practices. And successfully rolled out the release process across
organization to ensure all stakeholders are aligned towards it.
 Manage Product backlog and formulated a feature prioritization framework aligned with the customer centric
orientation of the organization
 Manage ISV/OEM partnerships to identify and integrate with third party partner systems which have clear
business synergies, some of the examples are:
o Integration with SynXis Booking Engine
o Integration with Campaign Management Systems (like SalesForce Marketing Cloud, Marketo, Pure 360)
o Integration with Offer Affiliates (like Top Cashback) to support an “Earn Mall” loyalty concept
o Integration with Reward Fulfilment partners like Loylogic, Prämie Direkt
 Vendor Management that includes shortlisting, technical & commercial evaluation along with the technical team,
defining scope of work for PoC & actual outsourced development and then handing over to the technical project
team for execution and tracking. Some of examples are:
o SalesForce Marketing Cloud App Development
o White Label Mobile App Development
o WeChat Microsite Development required for a client project
 Release Management & on-going tracking by following processes and tools. Altassian Jira tool is used to track
progress of each release. Agile software development methodology is followed with Kanban tool for a continual
product delivery
 Technical documentation to analyse product feature requirement, create user stories/functional & technical
solution document, review API documents & user manual to ensure latest updates are available, create & publish
release notes
 Involved in pre-sales activities starting from supporting & enabling sales team, responding to RFPs/RFIs,
preparing client specific concept presentations, giving product demonstrations along with sales team
 Product training by organizing & conducting release ‘show & tell’ sessions and product demonstrations to
internal teams (like sales, marketing, technical team, etc.)
 Along with core product features also manage other product offerings that includes content management system
(Drupal) to power white label user front-ends and analytics & BI tool to support user dashboard & reporting
requirements

NetCarrots Loyalty Solutions – Senior Account Manager May 2013- May 2015
 In depth understanding of “Customer Segmentation and Multi-Channel Campaign Management”, an integral part
of Net Carrot’s Loyalty Platform
 Work closely with Customers to help them design marketing campaigns - involving budgeting, design, execution
and monitoring
 Assess digital marketing capabilities for leading customers and provide strategic recommendations, measured
returns on marketing activities and promotions
 Formulated digital media strategy for key accounts, led Multi-channel campaign and offer management
 Responsible to Net Carrot’s Loyalty Platform, for customer demo, detailed discussions, and for doing Proof of
Concepts (PoCs) and generating business.
 Account management for key customers in India to generate additional business and to ensure delivery
commitments are being met by project teams
 Program management for key accounts for running end to end Customer Loyalty programs for their end
customers. This includes solution implementation, production support and Loyalty platform management.
 Responsible for International business either through partners across different countries or direct sales especially
in Middle East and in Europe.
 Draft RFP/RFI responses, proposals and pre and post sales activities for multiple engagements to drive business.
 Co-ordinate with Legal team and commercial team for contract finalization and invoicing.

RebusCode Pvt Ltd – Business Analyst May 2007- May 2013

Program/Project Management
 Managed key market research initiatives in areas of digital marketing for leading customers, deep exposure to
social media integration and integrated marketing management
 Responsible for strategic planning, market analysis and product management to generate new opportunities for
India, Africa and Middle East.
 Deep understanding of Analytics suite such as SPSS used for validation of RebusCode Element Product suite.
Work closely with QA team to ensure the quality of product suite by cross checking the results in SPSS.
 Worked with creative agencies and acquired in depth exposure in event-based marketing and marketing
response estimation
 Program Management for multiple projects. Worked in agile environment, responsible for requirement
gathering, project management planning, client communication, and ensure delivery within schedule.
 Focus on Increasing Account Penetration while maintaining High Customer Satisfaction through planned account
strategy to ensure a healthy funnel at all time.

Business Development
 Responsible for business development for India, Africa and Middle East. Responsible for strategic planning,
market analysis and product management to generate new business in for India, Africa and Middle East.
 Create strategic pitch and marketing collaterals for various customer meetings/events. Represent RebusCode in
various networking events. Generated leads that translated into business opportunities.
 Draft RFP/RFI responses, Commercial proposals, price negotiation, contracts and pre and post sales activities for
multiple engagements to drive business.
 Effective Customer Relationship Management by developing an efficient process of SLAs adherence and ensuring
accountability within the team. Implemented issue-tracking system for improving turn-around time. Expanded
client projects to ongoing engagements of 200K $ per annum.
 Work Closely with Senior Management level business leaders at customer organizations to strategize and plan the
way Business Intelligence Reporting and Dashboarding needs to shape up and align it to RebusCode solution
capabilities.
 Cross sell software services and products to existing customers to increase revenue per customer. Provide
solutions by understanding customers needs and offer optimal service-product combination to provide higher
value at reduce cost to customers.
 Primary Contact for all Market Research partners for their project needs. The projects are building software
solutions for creating questionnaires for data collection, data management, reporting and dashboarding for
business users.
 Build Market Research Partnership to jointly go to end retail and telecom business customers. Build a strong
Channel Partner pipeline

Micrographics Pvt. Ltd – Business Executive April 2006- April 2007

 Business process Mapping for Panacea Biotec Ltd by understanding the core processes, auxiliary processes and
their dependency relationship. The Business Process Mapping was input document for a MIS solution which will
seamlessly integrate all departments and provide one view of information
 Business development and customer acquisition for Macrographic’s Content Management solution. Customers
need identification and product customization for more than 10 customers.