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How mass communication influence our lives especially the children.

Discuss
advantages and disadvantages.

There are many advantages of Mass Communication channels. Such as they provide
quick and straightforward access to a world of Information. Their ability to connect
people living in different parts of the globe has made information exchange a simple
and integral part of our daily lives. The opportunity to learn useful and exciting
things in a fun and interactive way brought on by Mass Communication is truly
unparalleled and unlike any other prior to the Information age. The most important
advantage of Mass Communication is the practical knowledge gained that’s generally
not imparted in an academic institution.
There are many disadvantages too. The risks of exposing children to Mass
Communication at an early age can prove to be very harmful and life-threatening as
well. The most dangerous part is that children may come across manipulative
strangers on the Internet who may cause significant emotional and physical damage.
Secondly, access to inappropriate content like Pornography, Violence, etc.
permanently alters the behaviour and mindset of the child. The chance of sensitive
personal information falling into the wrong hands is also very high.
Lastly, Mass Communication channels tend to be addictive and can disrupt healthy
social interactions.
For instance, a very recent example of the life-threatening effects of Mass
Communication. The recent case of a 14-year old Mumbai jumping to his death from
seven-storeys high. He was motivated by an online game named the ‘Blue Whale
Challenge’. Game encourages teenagers to perform dangerous acts and finally take
their own lives. Thus, we see how a simple online game doing the rounds on the
Internet can invite young, intelligent children to harm themselves.
There are innumerable benefits to be obtained from Mass Communication channels.
Daily access to news and updates, music, fascinating games, and movies. While Mass
COMM is a storehouse of information and knowledge, the slightest misuse can tip
over the individual, be it adult or child to the dark and dangerous side. Cases of
suicides, online bullying, negative information, etc. are on the rise. The key is to
educate yourself and children to extract only the important things. Be wary of the
many dangers of Mass Communication. If the powers of Mass COMM are harnessed
in the right way, it will enrich and continue to transform the world.

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