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  • Competitive Profile Matrix (CPM) : Totals

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    Swarnim Dobwal
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    The document compares Reebok, Adidas, and Nike across 13 critical success factors for the sports apparel and footwear industry. It shows that Nike has the highest total score of 2.85 out of 4, followed by Adidas at 2.72, with Reebok last at 2.42, indicating Nike has the strongest competitive profile based on these important metrics.

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    Reebok Cpm

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    The document compares Reebok, Adidas, and Nike across 13 critical success factors for the sports apparel and footwear industry. It shows that Nike has the highest total score of 2.85 out of 4, followed by Adidas at 2.72, with Reebok last at 2.42, indicating Nike has the strongest competitive profile based on these important metrics.

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    36 views1 page

    Competitive Profile Matrix (CPM) : Totals

    Uploaded by

    Swarnim Dobwal
    The document compares Reebok, Adidas, and Nike across 13 critical success factors for the sports apparel and footwear industry. It shows that Nike has the highest total score of 2.85 out of 4, followed by Adidas at 2.72, with Reebok last at 2.42, indicating Nike has the strongest competitive profile based on these important metrics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    COMPETITIVE PROFILE MATRIX (CPM)

    REEBOK ADIDAS NIKE

    Critical Success Factor Weight Rating Score Rating Score Rating Score
    Advertising 0.05 3 0.3 2 0.2 4 0.4
    Market Penetration 0.06 3 0.3 3 0.3 4 0.4

    Apparel Sales 0.11 3 0.24 3 0.24 3 0.23


    Footwear Sales 0.13 4 0.4 4 0.4 4 0.5
    Profit 0.07 4 0.36 3 0.28 3 0.26
    Debt/ Equity 0.08 3 0.3 4 0.29 4 0.29
    ROA 0.13 3 0.14 4 0.26 3 0.21

    Customer Loyalty 0.09 3 0.21 3 0.3 4 0.4

    Market Share 0.09 2 0.2 3 0.4 4 0.5

    Product Quality 0.05 2 0.21 3 0.20 3 0.21

    International Scope 0.09 3 0.24 4 0.31 4 0.31

    Contracts With Major 0.05 3 0.12 3 0.13 3 0.12


    Sports Teams
    Totals 1.00 2.42 2.72 2.85

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