Strengths of LOTTE KOLSON

The biggest strength of Kolson is its huge domestic and global distribution network, their products are
wisely distributed all over the world. Even in Pakistan their snacks, biscuits and cakes are easily available
even in rural areas and in every general stores of important cities. It has a variety of products that are
liked by the families , it is the no.1 family held brand in Pakistan. Other biggest strength of Kolson is that
it has excellent production facilitiies , it has many factories scattered all over the country , production
machinery and ovens to bake cakes and biscuits .

Kolson has abundant of capital for investment , it invests millions f money in its advertisements and
campaigns.Another biggest strength of KOLSON , in its committed workforce and emotional attachment
with the brand and company. The current employees are mostly third generation employees in the
company and hav seen their forefathers help establish KOLSON . This forms a family like bond and has
created emotional attachment with the brand.

Opportunities of LOTTE Kolson

Kolson can take advantage of major market opportunities that are available in Pakistan’s market. The
demand for snacks is massive in Pakistan and due to it’s unique taste and excellent quality there is
massive demand for KOLSON , the biggest opportunity is to enter the foreign market and capitalize on
their demand internationally. Kolson does not compromise in its quality it continuously thrives for
improvement in its quality as there is always room for improvements in anything. As consumer also
needs a change and addition of new local flavours helps alot to sustain in the market. Kolson is
continuously sponsoring major events and festivals for huge awareness compaigns and trying to make
supply in all the areas where the other competitors are existing already.