Name of Case

Due Date
Student Name

1. Introduction and Problem Statement

Background on firm - What is the firm’s mission? strategy? goals? Performance?

What is business problem in case? (This section should be about ½ page)

2. Case Analysis

Does the firm have a competitive advantage? Are the firm’s advantages and
disadvantages temporary or sustainable?

External analysis: Are there trends in the general environment of the firm that influence
industry opportunities and threats? What are the five forces? How do they influence industry
opportunities and threats? What is firm’s position in industry?

Internal analysis: What is the value of the firm’s resources? Are the firm’s resources
rare? Are the firm’s resources costly to imitate? Is the firm organized sufficiently to exploit its
resources? (This section should be the majority of your report)

3. Recommendation

Start this section with your take away from your analysis as related to the business
problem you identified. You should assemble facts from your analysis to support your point of
view. Opinions unsupported by factual evidence and analysis are generally not persuasive.
Based on your analysis, what is your recommendation for actions that the firm should take to
address the problem you identified?