Title: Factors Influencing Consumer on Internet Banking in Digos City

Proponents: Rainier Vince T. Rosal

A. Description of the Study

1. Rationale:

Innovation has assumed an essential job in the financial institutions.

Radical development in worldwide inernet get to come about into expanded

offering new market or web based administrations. Year 2014 has indicated

increment in the number of web clients in India with 19.7 percent of all out

populace (Joshi, V., & Bansal, A. 2015). Internet banking in the Philippines

improved a wide margin contrasted with when it was first presented. Significant

banks in the nation have created sites and applications to encourage practically

all financial exchanges totally on the web (R. Publico, 2019). Internet banking

enables a client to lead budgetary exchanges by means of the Internet. Web

based banking is otherwise called online banking or web banking. For all intents

and purposes each financial organization has some type of web based banking,

accessible both on work area forms and through versatile applications

(Frankenfield, 2019).

It is imperative to understand users’ acceptance of internet

banking, and to identify the reasons behind their adoption of internet banking

(Al-Zu’bi, Zu’bi & Abu-Assi, Haneen & Dmour, Hani. 2014). However, security

issue in online banking have not been elaborately emphasized yet (Amin,
2016). Despite the fact that banks urge clients to utilize mobiles for banking

exchanges, negative patterns in the adaption of such new and imaginative

administrations make the basic to lead more investigations to address issues

that support clients' selection of internet-banking administrations in the

creating scene. (Hanafizadeh et al., 2014)

The study aimed at investigating the adoption of Internet banking

by customers among Digos City banks, the barriers restraining its growth,

and the solutions to some of the main hindrances that face this innovative

technology
B. Statement of the Problem:

The purpose of this study is to examine the factors that influence

consumers on internet banking and how they adapt on the factors that is

inspired by the development of technology in Digos City.

1. What is the level of factors infuencing consumers in terms of;

1.1 Performance Expectancy (PE)

1.2 Effort Expectancy (EE)

1.3 Social Influence (SI)

1.4 Facilitating Conditions (FC)

2. What is the level of Internet Banking in terms of;

1.1 Behavioral Intention

Jake Frankenfield, (2019).

https://www.investopedia.com/terms/o/onlinebanking.asp

Al-Zu’bi, Zu’bi & Abu-Assi, Haneen & Dmour, Hani. (2014). Determinants of

Internet Banking Adoption in Jordan. International Journal of Business and

Management. 9. 169-196. 10.5539/ijbm.v9n12p169.

Joshi, V., & Bansal, A. (2015). Perception of internet banking users towards

internet banking adoption. Anvesha, 8(1), 20-33. Retrieved from

https://search.proquest.com/docview/1710986714?accountid=31259

Amin, Muslim. (2016). Internet banking service quality and its implication on e-

customer satisfaction and e-customer loyalty. International Journal of Bank

Marketing. 34. 280-306. 10.1108/IJBM-10-2014-0139.

Hanafizadeh, P.; Behboudi, M.; Koshksaray, A.A.; & Tabar, M.J.S. (2014).

Mobilebanking adoption by Iranian bank clients, Telematics and Informatics

31(1), 62-78. https://doi.org/10.1016/j.tele.2012.11.001

Author: Venkatesh et. al. 2003