Hands-On Exercise No.

1 Total Marks: 10

E-Commerce Management Due Date: 27th August 2018

Instructions:
Please read the following instructions carefully before submitting this Hands-On Exercise:
You need to use MS word document to prepare and submit the Hands-On Exercise.
It should be clear that your Hands-On Exercise will not get any credit if:

▪ The exercise is submitted after due date.

▪ The exercise is not in the required format (.doc or .docx)
▪ The submitted exercise does not open or file is corrupt.
▪ Exercise is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, trainee will be able to:

● Understand Google Ads (AdWords) and AdSense
● Create a simple campaign using Google Ads (AdWords)
● Understand Google policies for creating a successful Google AdSense and Google
Ads(AdWords)
Please note that there are two parts of this exercise. Each part has 2 questions. Please answer both questions in
each part.

PART 1) (5 Marks)
Please perform following steps and answer questions Q 1.1 and Q 1.2 given below:
a) Create your Blog using www.blogger.com
b) Create Post in the Blog that you have created.
c) Paste Code of AdSense in your Post’s right side.

Q 1.1 What problems you faced while creating an AdSense account?

How you tried to solve the problems of creating your AdSense account, Please send us the snapshot or written
details of your problem solving approach.

Q 1.2 What problems you faced while placing the AdSense code on your blog?
If you were successful in posting your code please submit the snapshot. If you are not successful how you tried to
solve the problems, please send us the snapshot or written details of your problem solving approach.

PART 2) (5 Marks)
Create Campaign using Google Ads(AdWords) with following parameters:

i. Total Budget per day: Rs. 1000

ii. Audience:

a. Lahore, Pakistan b. Beijing, China c. Karachi, Pakistan

iii. Keywords: Health Watch, Sports Watch, Wellness

iv. Text Ad: Select any Text of your choice e.g. Wellness Products in Pakistan and China

Q 2.1 What problems you faced while creating a Google Ads (AdWords) account.
How you tried to solve these problems? Please send us the snapshot or written details of your approach in solving
any problem.

Q 2.2 What data you observed on your Google Ads (AdWords) MANAGER.
Please send us the snapshot or written details of the Google Ads MANAGER which you viewed. What kind of
problems you faced during this and how you tried to solve the problems?
NOTE

1.This Hands-On Exercise is marked based on the procedures and steps that you would follow during this hands
on exercise. We will not deduct any marks if your Google AdSense account is not approved.

2. Send us the snapshots and links of the blog that you have created.

3. You can use your existing blogger account or create a new account

4. We will analyze your hands on exercise based on the steps that you performed not on the basis of the results or
success in creating a campaign.

5. If you don't have a paid account learn from this video on How to create your Google Ads(AdWords) campaign.
https://youtu.be/zHNIOhDCUdE.

6. Please perform the following steps for your hands on exercise submission using LMS?

Kindly follow these steps to submit your hands on exercise.

1) Login to the LMS
2) Click on the Exercises Tab within the Tasks section

3) Click on the submit button to upload your Hands-On Exercise.

Keep in your mind to upload your Hands-On Exercise in .doc or .docx format.
EXAMPLE SOLUTION
You can send us screenshots and replies like following sample reply.

Q What problems you faced while creating an AdSense account.

How you tried to solve the problems, Please send us the snapshot or written details of your approach.

Answer: Sir I tried creating AdSense account but I faced the following problem. Then I added more contents to
my blog and my AdSense account got approved.
Sir I studied the following Google AdSense Policies which helps me in resolving my issues.

https://support.google.com/adsense/answer/48182?hl=en