CORRELATION SEO STUDY IN AMAZON

DATA DESCRIPTION
DATA STRUCTURE
office supplies SEO correlation study is done
arts, crafts and sewing based on the products listed on
7.0% tools and home improvement amazon, that include 500
4.6% health and household Keywords analysis, based on 16
28.0%
industrial and scientific product categories, of which 50
8.2%
automotive consist of 1 word, 200 2 words
baby products and 250 more than 3 words.
2.6%
2.0% beauty and personal care 250
2.8% cell phones and accessories
200
clothing, shoes and jewelery
7.2% 6.2%
computers and accessories
5.4%
electronics
8.6% garden and outdoor 50
2.0%
3.6% sports and outdoor
5.6% 3.4%
2.8% toys and games 1 word 2 words 3 or more
home and kitchen words

ANALYSIS OF KEYWORDS
Product’s first organic search result’s
price difference from others
How many times the Keyword was How many times the Keyword was
mentioned in the title (1-6 times)? mentioned in the short description
8219 (1-20, and more than 20 times)?
2787

36% Below average

882
64% Above average 732 252
145 19 8 2 40 17

1 2 3 4 5 6 1-2 2-5 5-10 10-20 >20

The study shows, that the product’s
price, that appear in the first organic
search, have price, that in 64% cases is
below average of the product’s 48
organic search results, only in 36%
cases, the price is above average.
How many times the Keyword was
mentioned in the long description
(1-20, and more than 20 times)?
4180
1196
387 112 16
Out of 24,000 products Keyword
analysis, for 9,125 products (38% of
analyzed products), searched Keyword
appeared in the title of the product, in
90% cases, the Keyword was
mentioned in the title by 1 time.
How many times the Keyword was
mentioned in the review section
(1-10, and more than 10 times)?
795
592
530
205
Analysis show, that for 3,978 products, the
Keyword was appeared in the short
description (16,5% of analyzed products),
in 70% cases (2,787 products), the
Keyword was mentioned in the title by 1 or
2 times, moreover, for 17 products, the
Keyword was mentioned more than 20
times.
How many times the Keyword was
mentioned in the FAQ section (1-10)?
140
62
23

1-2 2-5 5-10 10-20 >20 1-2 2-5 5-10 more 1-2 2-5 5-10
Analysis show, that for 5,981 products, than 10
the Keyword was appeared in the long Analysis show, that for 2,122 products, Analysis show, that for 225 products,
description (24,5% of analyzed the Keyword was appeared in the review the Keyword was appeared in the FAQ
products) in 70,9% cases (4,180 section (8,8% of analyzed products) in section (in total it is only 0,94% of
products), the Keyword was mentioned 530 cases, the Keyword was mentioned analyzed products), in 140 cases, the
in the title by 1 or 2 times, moreover, at least by 1 or 2 times, moreover, for Keyword was mentioned at least by 1
for 16 products, the Keyword was 795 products, the Keyword was or 2 times.
mentioned more than 20 times. mentioned more than 20 times.
CORRELATION ANALYSIS
The study has been conducted considering 500
Keywords, with their 48 organic listings. Since one of 48

Product organic listing number (1-48)

the main goal of the study is to find out the Keyword
40
appearance in the listing, the following scatterplot
shows the correlation between the product listing 32
(500 products, from 1 to 48 organic listing) and
Keyword appearance in the product title, short and 24
long descriptions. The analysis show, that there is
only small negative correlation between the product 16
organic search result (from 1 to 48) and number of
times the Keyword mentioned in the product title, 8
short and long descriptions. The correlation
coefficient here is negative 0,06, meaning, that, for 0
product’s each additional listing, the possibility of 0 20 40 60 80 100
Keyword appearance decreases. In other words, the Number of times Keyword appeared in the title, short and
Keyword is highly possible to appear basically in the long descriptions
beginning results of the organic search.

600 1000
Number of words in short

Number of words in long

500 800
400
description
description

600
300
400
200

100 200

0 0
0 4 8 12 16 20 24 0 4 8 12 16 20
Number of times Keyword mentioned in the short description Number of times Keyword mentioned in the long description

Analysis of 24,000 products show that there is a This analysis, also show that there is a positive
positive correlation between number of times the correlation between the number of times the
Keyword was mentioned in the short description and Keyword mentioned in the long description and the
the number of words, the short description contains. number of words, the long description contains. Here,
Here, the correlation coefficient is equal to positive the correlation coefficient is equal to positive 0,25,
0,19, which means, as the number of words increase which means, as the number of words increase in the
in the short description, the number of times the long description, the number times the Keyword
Keyword mentioned in short description increases. mentioned in short description increases.
Keywords used in this analysis contain 1, 2 or 3
3
words. This differentiation will help to understand
Number of words the Keyword has

whether, the type f the Keyword used for analysis

is correlated with the appearance of Keywords
2 basically in the title, short and long descriptions.
The correlation study shows that there is some
negative correlation between the number of
words, the Keyword contains and the number of
1 times, the Keyword appeared in the title, short
and long descriptions. Here, the correlation
coefficient is equal to negative 0,42, meaning that
as the number of words in the Keyword increases,
0 the appearance of the Keyword in the product
0 20 40 60 80 100 title, short and long descriptions decreases. Note:
Number of times the Keyword appeared in the title, short 50 Keywords contain 1 word, 200 Keywords
and long descriptions contain 2 words and 250 Keywords contain 3 or
more words.
CORRELATION ANALYSIS
NEGATIVE CORRELATIONS POSITIVE CORRELATIONS

Product’s each additional organic search
result is negatively correlated with the
product price. The correlation coefficient
here is equal to negative 0,01, meaning
that product’s each additional search
result, basically brings decrease of
product’s price.
The study shows that the number of
product’s reviews is positively correlated
with the product rating. The correlation
coefficient in this case is equal to positive
0,11, meaning, that as the product’s
reviews increases, the product’s average
rating increases as well.

Product’s each additional organic search

result is negatively correlated with the
The number of product’s review is
Keyword mentioned in the title, short and
positively correlated also with the Keyword
long descriptions. The correlation
appearance in the listing. The correlation
coefficients here are equal to negative
coefficient is equal t positive 0,03,
0,06, 0,03 and 0,04 respectively, meaning
meaning, as the products number f reviews
that product’s each additional search result
increases, the appearance of the Keyword
in mentioned three cases, basically brings
in the listing increases as well.
decrease of Keyword's appearance in the
title, short and long descriptions.

Keywords used in this analysis basically

The study shows, as the number of words
consist of 1, 2 or 3 words. The correlation
in the short and long descriptions increase,
study shows, that, as the number of words
Keyword mentioned there increases as
in the Keyword increases, the product title,
well. This thesis is supported by the
short and long descriptions decreases. The
correlation coefficients, that are 0,23 and
correlation coefficients here are equal to
0,36 respectively. These coefficients also
negative 0,46, 0,38 and 0,42 respectively.
show that in the case of long descriptions
This basically means, that Keywords that
and Keyword appearance in the long
have less words are more tend to appear in
descriptions are more correlated, that in
the product’s listing, than these, which
the short case.
consist 3 or more words.