TASK 3

THE MARKETING PLAN – PRODUCE A MARKETING PLAN FOR A PRODUCT

TO BE

WALL's

Situational analysis
 Micro
 Macro
 SWOT
 PESTEL

Conclusion

WALL's Situation Analysis / Environmental analysis

SWOT ANALYSIS Internal Strength:

of
WALL's

Weakness:
External Opportunity:

Threat:
 External Political:
PESTLE
Analysis of
WALL's

Economical:

Social:

Technological:

Legal:

Environmental:
Marketing Objectives:

Based on your product write down your marketing objective (SMART)

Smart objectives will be used by Marks and Spencer’s in order to help set a clear marketing
strategy for the product launch.

S = Specific

M = Measurable

A = Achievable

R = Relevant

T = Time bound
Promotional Budget for your product

ITEMS COST
TV ADVERTS
RADIO ADVERTS
IN STORE PROMOTION POSTERS ETC
SOCIAL MEDIA
M AND S WEBSITE
OUTSIDE ADVERTS, BUSES,
L. UNDEROUND

TASKS YOU NEED TO COMPLETE

ACTIVITIES TIMESPAN OUTCOMES ANY FURTHER

ACTION NEEDED

1. Control (specific things you need to do)

 Control Competitor Analysis: ......
techniques Customer Analysis
Testing Research
Customer Feedback
Cost Analysis
Monitoring Research to assess before and after awareness levels with customers and
techniques the media
Media coverage compared to the competition
The number of followers and their levels of influence on social
media sites
Budgetary control
Timescales - ensuring activities are completed on time
Number of enquiries
Increase of visitors to the website and the levels of interaction users have
with the website
Increase in sales

Conclusion