A PROJECT REPORT ON

“CUSTOMER RELATIONSHIP MANAGEMENT”

Submitted in the partial fulfillment of the requirement for the award of the Degree
Of Master of Business Administration (MBA)

SUBMITTED BY
PREETI TIWARI

BHARATI VIDYAPEETH UNIVERSITY

SCHOOL OF DISTANCE EDUCATION
Academic Study Center: BVIMR, New Delhi
An ISO 9001:2008,14001:2004 Certified Institute
NAAC Re-Accreditation Grade “A” University
 STUDENT UNDERTAKING
I PREETI TIWARI MBA III SEM would like to declare that the project report
entitled “CUSTOMER RELATIONSHIP MANAGEMENT” Submitted
to Bharati Vidyapeeth University Pune, School Of Distance Education Pune,
Academic Study Center BVIMR New Delhi in partial fulfillment of the
requirement for the award of the degree.
All respected guides, faculty member and other sources have been properly
acknowledged and the report contains no plagiarism.
To the best of my knowledge and belief the matter embodied in the project is a
genuine work done by me and it has been neither submitted for assessment to the
university nor to any other university for the fulfillment of the requirement of the
course of study.

PREETI TIWARI
 BHARATI VIDYAPEETH (DEEMED TO BE) UNIVERSITY, PUNE
(Established u/s 3 of UGC) (Re- accredited with ‘A’ Grade by NAAC

SCHOOL OF DISTANCE EDUCATION

CONSTITUENT UNIT: BVIMR, NEW DELHI

Certificate from Guide

This is to certify that the SUMMER TRAINING PROJECT REPORT
TITLED “CUSTOMER RELATIONSHIP MANAGEMENT”
Submitted to BHARATI VIDYAPEETH (DEEMED TO BE) UNIVERSITY
PUNE, SCHOOL OF DISTANCE EDUCATION PUNE, AND Academic
Study Center New Delhi is partial fulfillment of the requirement for the award of
the MBA Is an original work carried out by PREETI TIWARI under my guidance.
To the best of my knowledge and belief the matter embodied in this project is a
genuine work done by the student and has been submitted neither to this
University nor to any other University for the fulfillment of the requirement of the
course of study.

Signature
 ACKNOWLEDGEMENT
Project work is never the accomplishment of one individual. Rather it is annual
graduation of the efforts, ideas and co-operation of a number of individual.

It gives me immense pleasure to take this opportunity to thank all those who
helped in successfully completing the project.

PREETI TIWARI
 TABLE OF CONTENTS
Student Undertaking
Certificate from Guide
Acknowledgement