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  • Marketing Plan

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    Wan Khaidir
    54 views1 page
    The document outlines a business proposal for an adventure land, playland, and furniture warehouse. It includes sections on the business profile and objectives, a locational analysis of the demographics, economics, accessibility, and operations of the location, and a competitive market analysis identifying major competitors and their profiles and strengths, weaknesses, opportunities, and threats.

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    Marketing Plan.docx

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    The document outlines a business proposal for an adventure land, playland, and furniture warehouse. It includes sections on the business profile and objectives, a locational analysis of the demographics, economics, accessibility, and operations of the location, and a competitive market analysis identifying major competitors and their profiles and strengths, weaknesses, opportunities, and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    54 views1 page

    Marketing Plan

    Uploaded by

    Wan Khaidir
    The document outlines a business proposal for an adventure land, playland, and furniture warehouse. It includes sections on the business profile and objectives, a locational analysis of the demographics, economics, accessibility, and operations of the location, and a competitive market analysis identifying major competitors and their profiles and strengths, weaknesses, opportunities, and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    1.

    0 Business Profile (Manis)

    - 1.1 Company Background

    - 1.2 Business Objective

    2.0 Locational Analysis (Che Ta, Asykel)

    - 2.1 Demographic (age, household income, race, gender, marital n family status, education, density)

    - 2.2 Economic (surrounding business growth)

    - 2.3 Accessibility (public transport, highways)

    - 2.4 Operations & Inventory (parking, space large enough to cover adventure land, playland n
    furniture warehouse)

    3.0 Competitive Market Analysis (Member Izza, Khaidir, Shaq)

    - 3.1 Identify Major Competitor (EcoWorld, SunSuria)

    - 3.2 Competitive Profiles (product, market, mktg strategies, facilities)

    - 3.3 SWOT Analysis (for SP Setia)

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