STRATEGY ASSESSMENT

 BCG MATRIX

 SPACE MATRIX
 GSM MATRIX

 INTERNAL-EXTERNAL MATRIX
 SWOT ANALYSIS
Internal Strength
1.Number of Personnel had increased
2. Local Branches and ATM’s Broad Distribution
3. Number of Foreign Branches had increased
4. The financial stability of Metrobank
5. Positive Value Systems of Employees
6. Give Importance to Corporate Social Responsibilities

Internal Weakness

1. Provisions for Loans and Important Loss

2. Low Budget on Advertising
3. Deposits to Capital Declines
4. Interest Income Declines

External Opportunities

1. Car Loan Financing and Credit Card Inclines

2. Development and Training of Personnel
3. Increased by 7.8% OFW Remittances
4. Banking Technology Innovation

External Threats

1. Increased by 4.0% inflation rate

2. Improvement in Competitor’s Product
3. Decreased in Construction Loan
4. Foreign Currency’s Supply and Demand
5. Climate Change Effects
6. Reasonable Money Transfer Existence
Quantitative Strategic Planning Matrix (QSPM)
STRATEGY RECOMMENDATION

 Strategy 1 – Market Penetration

a. Broaden Market in China
 Strategy 2 – Product Development
a. Improve Operation and Service
b. Updating new banking Technology
 Strategy 3 – Market Development Strategy

ACTION PLAN

1. MARKET DEVELOPMENT
2. MARKET PENETRATION
3. PRODUCT AND SERVICE DEVELOPMENT