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  • Mittal School of Business Lovely Professional University: Objective Task Evaluation Parameters

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    Shivesh Kumar
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    Students are assigned to design a social media marketing plan for a real or hypothetical startup. They must prepare a strategy that includes a content plan and addresses listening to customers, setting goals, developing the strategy, implementing it, measuring results, and improving over time. Students will be evaluated on their work in each of these six areas.

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    A526920785_25299_27_2019_ca 2222222

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    Students are assigned to design a social media marketing plan for a real or hypothetical startup. They must prepare a strategy that includes a content plan and addresses listening to customers, setting goals, developing the strategy, implementing it, measuring results, and improving over time. Students will be evaluated on their work in each of these six areas.

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    5 views1 page

    Mittal School of Business Lovely Professional University: Objective Task Evaluation Parameters

    Uploaded by

    Shivesh Kumar
    Students are assigned to design a social media marketing plan for a real or hypothetical startup. They must prepare a strategy that includes a content plan and addresses listening to customers, setting goals, developing the strategy, implementing it, measuring results, and improving over time. Students will be evaluated on their work in each of these six areas.

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    © All Rights Reserved
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    Mittal School of Business

    Lovely Professional University


    Course Code: MKT308 Course Name: Digital Marketing
    CA Type: Assignment 2 Faculty Name: Sumeet
    Date of Allocation: 27th August, 2019 Date of Submission: 05 October, 2019

    Objective Task Evaluation Parameters


    Students learn to design a social Students will start a real or Students will be evaluated on the
    media marketing plan hypothetical start-up. They will following parameters:
    prepare a social media strategy
    including content strategy 1) Listening to customers - 5 Marks
    including content strategy for 2) Goal Setting - 5 Marks
    the start-up. 3) Strategy - 5 Marks
    4) Implementation - 5 Marks
    5) Measure - 5 Marks
    6) Improvement - 5 Marks

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