GALEZ, Elijah Richmond A., CARIÑO, Ma. Victoria Yzabelle Q., LUMANDAS, Shaznaye Jhil E.

NATIONAL BOOK STORE

HISTORY OF THE BUSINESS
The history of National Book Store can be traced back to the 1930s. Before the Japanese
occupation of the Philippines during World War II, José Ramos and Socorro Cáncio-Ramos, rented a
small-corner space of a Haberdashery situated at the foot of Escolta Bridge in Santa Cruz, Manila.
With a starting capital of ₱211 (equivalent to ₱15,047 in 2015), the Ramoses set up their first retail
bookstore selling GI novels, text books and supplies. During World War II, the store shifted to selling
sold candies, soap, and slippers due to stringent book censorship. The store experienced success but
was burned down during the 1945 Battle of Manila, rebuilt again and reverted to selling textbooks and
stationery, the opening of the rebuilt National Book Store at the corner of Soler Street and Avenida
Rizal, coincided with the first academic schoolyear after the war. In 1948, the store was destroyed by
a Typhoon Gene but a new two story building with a mezzanine was built to host National Book Store.
National Book Store began selling greeting cards in the 1950s depicting Philippine subjects to
showcase local culture and traditions. The book store also launched a publishing program with
international publishers such as McGraw-Hill, Prentice Hal, Lippincott, Addison-Wesley. In 1955, the
Ramoses were able to acquire a lot owned by the Guerrero family, where they erected the nine-storey
Albercer Building in 1963 which was named after Alfredo, Benjamin, and Cecilia, where a National
Book Store was hosted.
National Book Store accumulated enough capital after some several years to acquire rights to
reprint foreign brand greeting cards for the Philippine market. The book store had rights to reprint
cards by Gibson for a few years. In 1973, outbid a more established competitor for a Philippine
franchise of the greeting card brand, Hallmark.
The Ramoses children proposed expanding the scope of National Book Store, and a branch
along Recto Avenue was opened, an area often frequented by students. In the 1970s, branches were
opened in shopping malls in Makati and Cubao, Quezon City. For the next decades since the opening
of the Recto branch, the book store grew with shopping mall owners approaching the Ramoses to set
up a store inside their properties. National Book Store became one of the top 100 Philippine
corporations in 1988, registering profits of $1 million on gross revenues of $34.7 million. The book
store chain also became one of the Top 500 of the list by Retail Asia-Pacific, ranking 308th in 2004.
In 2015, National Book Store captures the majority of the Philippine book market having a share
amounting to 80 percent, and operates around 127 branches across the Philippines. It also operates
Metrobooks, which opened in Hong Kong in 2007, a subsidiary based in the former British crown
colony.
With the pending entry of National Book Store into the Philippine Stock Exchange through the
renaming of Vulcan Industrial & Mining Corp., another Ramos-owned company, into National Book
Store Retail Corp. they would now also venture into wholesale, publishing, printing, manufacturing,
and distribution.
It entered the education industry in 2017 with the launch of NBS College, its first institution for
higher learning at the National Book Store building on Quezon Avenue. By 2018, it now has over 230
branches nationwide.

NATURE OF THE BUSINESS

This National Book Store Inc. is a retail corporation, based in Mandaluyong, Metro Manila,
Philippines. It operates a bookstore and office-supplies store chain of the same name.
STRENGTHS AND WEAKNESSES OF THE BUSINESS
Strengths
• They have all the needs of their customers.
• They have the best Branch locations.
• Self-motivated Employees.
• They continue the endless development of their stores together with their business
partners.
Weaknesses
• Their advertisements online is not updated.
• Their products are too expensive unlike from Divisoria.
• They need to have an Information System for their Marketing and Sales (e.g. Automated
Purchasing System).
FUTURE PLANS OF THE BUSINESS
“We envision a future where all children are educated and are in schools.”
For 75 years, National Book Store, Inc. (NBS), the Philippines largest books and supplies store,
has been providing the consumer affordable educational commodities. Part of the company's core
values is to help underprivileged children. Thus, in 2004 NBS has established the National Book Store
Foundation, Inc. (NBSFI) as it's social arm responsible for the implementation of the company's efforts
to uplift the lives of underprivileged children through education empowerment.

National Book Store’s Future Projects:

DRY LIBRARY: MITCH ALBOM-NBSFI PROJECT

A partnership project between NBSFI and A Hole in the Roof presented by bestselling author Mitch
Albom to construct ten dome libraries for the affected schools in Tacloban after typhoon Yolanda.
Popular authors from JK Rowling to Jeff Kinnley donated books with their signatures. The last of the
ten libraries will soon be up by mid 2018.

PROJECT ARAL
NBSFI's back to school initiative that aims to solicit and gather school materials
which we distribute to students from the most impoverished areas of the country.

PROJECT AKLAT BOOK DRIVE

Annual Christmas books drive implemented in all National Book Store branches. The project aims to
encourage NBS patrons to purchase and donate cheap but good quality reading materials for
distribution to school nationwide.

Retrieved from:
https://www.nationalbookstore.com/national-bookstore-foundation/
https://en.wikipedia.org/wiki/National_Book_Store
https://prezi.com/xdulemc5qqus/national-bookstore/

Ayala Land Incorporated

HISTORY OF THE BUSINESS
Ayala Land Incorporated began in 1834 with the formation of a distillery owned by Casa Róxas,
a partnership between Domingo Róxas and Antonio de Ayala. The distillery was the maker of Ginebra
San Miguel and was later acquired by La Tondeña, Inc. in 1929. Built of wood in 1872, the bridge was
reconstructed in steel in 1908 and became the first steel bridge in the Philippines.
 In 1888, Ayala introduced the first tramcar service in the Philippines. While in April 2010,
FinanceAsia named Ayala Corporation as the best-managed company in the Philippines, as well as
best for corporate governance and best for corporate social responsibility.
In 2011, Ayala began building its renewable energy portfolio, beginning with a joint venture with
Mitsubishi for solar power. In 2015, FinanceAsia awarded Ayala Corporation as the Best Managed
Company in the Philippines in the 15th annual survey of top public companies in Asia.

NATURE OF THE BUSINESS

Ayala Land, Inc. was formerly the real estate division of Ayala Corporation and was incorporated
on June 30, 1988 to focus on the development of its existing real estate assets. This type of nature of
business is an corporation.

STRENGTHS AND WEAKNESSES OF THE BUSINESS

The strengths of Ayala Land is that it has its financial strength from its resources and the stability
of its parent company. Second, Ayala land has its organizational strength because they just hire the
best of the best. Third, Ayala land has its business stability, quality products and service strength.
Fourth, country's largest conglomerate for the time. And fifth, they have the largest Malls and
residential area here in the country. Also, the weaknesses of Ayala Land Inc. are, firstly, the buying
opportunities in the share price of the Ayala Corporation because of its high selling price. Second is
that the weak export of their products. And third is that the slowing Growth in China and weak job
creation in US

FUTURE PLANS OF THE BUSINESS

As the Ayala Land are thinking of their future plans, they planned to have a Malaysia expansion
in 2018, the real estate firm's plans for the year include 4 malls and 3 office buildings in the Philippines,
as well as a development in Klang Valley, Malaysia. Ayala Land Incorporated, the property arm of the
Ayala group, is targeting a slew of new local developments as well as a push into Malaysia as it chases
its target of P40 billion in net income by 2020. The plan for the Malaysia property is to develop mixed-
use estates focused on homes targeted towards the middle income market. The acquisition of the
land, they also added that the Ayala Land-controlled firm is evaluating other sites as well.

Retrieved from:
https://en.wikipedia.org/wiki/Ayala_Corporation#History
https://thisisyamenelra.weebly.com/swot-analysis-competitive-and-cooperative-strategies.html
https://www.rappler.com/business/200531-ayala-land-philippines-malaysia-expansion

JOLLIBEE FOODS CORP.

HISTORY OF THE BUSINESS
In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao,
Quezon City which is credited as the first Jollibee outlet. The Magnolia outlets operated by Tan's family
began offering hot meals and sandwiches upon request from the customers which the family found
out to be more popular than the franchise' ice cream. In 1978, the family decided to cancel the
Magnolia franchise and converted the ice cream parlors they operated into fast food outlets.
Management consultant Manuel C. Lumba advised the family of the move.

The company that would be managing the chain of fast food, Jollibee Foods Corporation, was
incorporated on January 1978. By the end of that year, there were 7 branches in Metro Manila. The
first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.
 Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the
Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the
American fast food company The first Jollibee store overseas opened in Taiwan in 1986 which is now
closed. Jollibee continued to expand and set up outlets both within the country and abroad

NATURE OF THE BUSINESS

The core business of Jollibee Foods Corporation is the development, operation and franchising
of its quick-service restaurant brands, pursuant to its primary purpose (as set forth in its amended
articles of incorporation): To raise, process, manufacture and package all kinds of food products; to
establish, operate and maintain restaurants, coffee shops, and refreshments parlors; to serve, arrange
and cater foods, drinks, refreshments and other foods or commodities; to offer such other services to
the public; and to do and perform such other acts and things necessary or incidental to the
accomplishments of the foregoing corporate business and objects insofar as may be allowed by
applicable laws and rules and regulations including without limitation, to invest, own, or hold interests
in similar businesses, and to extend assistance, funding and guarantees to subsidiaries and affiliates.
STRENGTHS AND WEAKNESSES OF THE BUSINESS
Strengths
 Jollibee has grown exponentially on all aspects on operation.
 Superior menu line-up.
 Creative marketing programs.
 Efficient manufacturing and logistics facilities.
 It is a stronghold of heritage and monument of Filipino victory
Weaknesses
 The first name that comes to the mind of the people when someone asks about fast-food
restaurant.
 The existence of other competitors

FUTURE PLANS OF THE BUSINESS

 Jollibee Foods Corp. (JFC) is planning to build at least 500 new stores worldwide this year
as part of its global expansion initiative.
 Around 250 to 300 new stores will be in the Philippines, the rest outside the country, said
JFC chief finance officer Ysmael Baysa.
 The company will focus on expanding the Jollibee and Highlands Coffee brands in Vietnam
as it banks on the neighbouring country’s growing economy and young demographics.
 JFC also intends to establish its presence in new markets such as the United Kingdom,
Malaysia, and Indonesia.
 Baysa said the company is opening its first Jollibee store in London. No official opening
date has yet been set.

Retrieved from:
https://en.wikipedia.org/wiki/Jollibee
https://www.jollibee.com.ph/