Tom Schultz, MBA

D I G I TA L M A R K E T I N G | B R A N D S T R AT EGY | W E B A N A LY T I C S | SEO
(555) 555-5555  ts@somedomain.com  Sometown, IL 55555  LinkedIn URL

 Sometown University MBA backed by multiple certifications (Google Analytics IQ, AdWords, SEO) as well as
experience as a marketing analyst, intern and volunteer within F500, startup and nonprofit settings.
 Demonstrated success delivering key consumer insights, digital innovation strategy and marcom campaign
support to propel pacesetting gains to web traffic, customer acquisition and eCommerce revenues.

Education & Certifications

SOMENAME UNIVERSITY (Sometown, IL)
MBA, Emphasis in Marketing (GPA: 3.8)  BS in Business Administration, Minor in Marketing (GPA: 3.6)
Course Highlights:
 Market Research & Analysis  Digital, Mobile & Social Media Marketing  Consumer Behavior
 SEO / SEM Programs & Platforms  Brand & Advertising Management  International Marketing
 CRM & Market-Focused Strategy  Technology-Based Product Development  Advanced Statistics

Certifications:

Google AdWords  Google Analytics IQ  SEO (Online Marketing Institute)

Experience
ABCBUSINESS.COM (Sometown, IL)  Digital Marketing Consultant | Analyst, 2017 to Present
Retained by startup apartment search company to elevate the success of online, mobile and social media platforms
through leadership of market research, SEO, web refinement and digital campaign development.
 Developed social media campaigns via Facebook, Twitter and Instagram; redesigned website to enhance user
experience (UX) and branded messaging; and created SEO strategy. Increased web traffic, customer acquisition and
click-through rate by 300%, 250% and 150%, respectively, within 6 months.
 Partnered with development team in rolling out user-friendly mobile app that increased qualified leads by 150%
and prospect-to-customer conversion rate by 32% within 5 weeks of launch.
 Secured 1-year extension of initial 6-month consulting contract due to recognized value offered.

DEF COMPANY, INC. (Sometown, IL)  Graduate Intern, Marketing, 2016 to 2017
Selected for competitive internship with F500 retailer. Led comprehensive evaluation of web traffic and user behavior via
Google Analytics to deepen understanding of visitor behavior.
 Identified trends negatively impacting conversion funnel and provided recommendations to fast-track solutions.
Helped cut cart-abandonment rate in half (from 70% to 35%) and increase eCommerce revenues (7-figure
growth) in the first quarter of 2017.
 Improved tracking capabilities of PPC (pay-per-click) offers to enable fine-tuning of messages.

Volunteerism (2015 to 2016):

 GHI ANIMAL SHELTER: Developed social media campaign strategies that doubled pet adoptions in 2015.
 JKL ACADEMY: Led SEO effort boosting nonprofit school’s ranking on major search engines to Top 5 results.

Technology Summary
Google Analytics and AdWords  CRM (Salesforce, SAP, GoldMine)  SPSS  ForecastX Wizard  Hootsuite  Java  HTML
Social Media (Facebook, Twitter, Pinterest, Snapchat, LinkedIn, Instagram)