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    Perspektif Baru Pemasaran Dalam Ekonomi Jasa: Tugas Strategic & Services Marketing

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    Vidya Natawidha
    This document discusses new perspectives on marketing services in a service economy. It is from a postgraduate program in management studies at a Catholic university in Surabaya, Indonesia. The document focuses on strategic and service marketing within an economic context centered around services rather than products.

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    Perspektif Baru Pemasaran Dalam Ekonomi Jasa: Tugas Strategic & Services Marketing

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    Vidya Natawidha
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    This document discusses new perspectives on marketing services in a service economy. It is from a postgraduate program in management studies at a Catholic university in Surabaya, Indonesia. The document focuses on strategic and service marketing within an economic context centered around services rather than products.

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    This document discusses new perspectives on marketing services in a service economy. It is from a postgraduate program in management studies at a Catholic university in Surabaya, Indonesia. The document focuses on strategic and service marketing within an economic context centered around services rather than products.

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    © All Rights Reserved
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    3 views1 page

    Perspektif Baru Pemasaran Dalam Ekonomi Jasa: Tugas Strategic & Services Marketing

    Uploaded by

    Vidya Natawidha
    This document discusses new perspectives on marketing services in a service economy. It is from a postgraduate program in management studies at a Catholic university in Surabaya, Indonesia. The document focuses on strategic and service marketing within an economic context centered around services rather than products.

    Copyright:

    © All Rights Reserved
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    Download as doc, pdf, or txt
    of 1

    TUG AS S TRATEG I C & SE RVI CES MARKETI N G

    CHAPTER 1
    PERSPEKTIF BARU PEMASARAN DALAM EKONOMI JASA

    PROGRAM STUDI MAGISTER MANAJEMEN


    PASCASARJANA UNIVERSITAS KATOLIK WIDYA MANDALA
    SURABAYA
    2019
    1

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