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MRB - Intro To Business Research
MRB - Intro To Business Research
RESEARCH
By Devia Tiwi P
As a managers in company, you will have to make
several decisions each day at work.
WHAT IS RESEARCH?
Will it benefit me as a
Manager later?
BUSINESS RESEARCH
FINANCE
operational of financial institutions, optimum financial behavior,
the behavior of the stock exchange, mergers and acquisitions, etc.
HUMAN RESOURCE
employee attitudes and behaviors, human resource management,
impact of changing demographics on management practices, etc.
MARKETING
product image, advertising, branding, distribution, pricing, after-
sales service, etc.
Some Commonly Researched Areas in Business
TYPES OF BUSINESS RESEARCH:
APPLIED AND BASIC
BASIC/ PURE
APPLIED RESEARCH
RESEARCH
Research done chiefly to enhance
Research to solve current and the understanding of certain
specific problem faced by the problems that commonly occur
manager in the work setting, in organizational settings, and
demanding a timely solution. seek methods of solving them
(research to generate a body of
knowledge)
Basic or Applied Research?
Basic or Applied Research?
Can we use research to solve this problem?