ASUS CORPORATE

NUR ANIS AMINAH BT TAJULDIN

AP160517
STRATEGIC MANAGEMENT SECTION 3
PUAN FAZIAN BT HASHIM
1. Customers Who are the firm’s customers? It designs customer oriented offerings and
makes it more user-friendly, which is the
result of it using user benefit and pricing as
positioning strategy.

2. Product or What are the firm’s major product of laptops, tablet computers, desktop
services services computers, smartphones, personal digital
assistants (PDAs), servers, computer
monitors, motherboards, graphics cards,
sound cards, DVD disc drives, computer
networking devices, computer cases,
computer components and computer
cooling systems.

3. Markets Geographically, where does the firm ASUS’ strengths in compactness, thinness,
compete? portability, power-saving, and
environmental-friendliness contribute to its
growing market share.

4. Technology Is the firm technology current? Yes. The digital market has been expanding
its reach & penetration to the distant places
globally. The emerging PC and mobiles,
demand for multimedia contents, high-
performance video & audio, internet of
things have resulted into an upsurge in
demand for meta-market products.

5. Concern for Is the firm committed to growth and The brand has been valued at $ 7.3 billion
survival, growth financial soundness? as of May 2017 (market capitalization value
and profitability method) generating revenue of $14.73
billion. ASUS has received 4,385 awards
worldwide from media and professional
rating agency in 2016.

6. Philosophy What are the basic belief, values,
aspiration and ethical priorities of
the firm?
To provide innovative IT solutions that
empower people and businesses to reach
their full potential. Its philosophy behind
product development—is to accomplish the
fundamentals well first before moving
forward. It has resulted in a dependable
backbone of computer components such as
motherboards, graphics cards, and optical
storage devices
 Asus strives to be an integrated 3C solution
provider (Computer, Communications,
Consumer electronics) that delivers
innovations that simplify our customers’
lives and enable them to realize their full
potential.

7. Self-concept What is the firm’s distinctive Innovative and product development

competence or major competitive
advantage?
capability of ASUS has helped the brand as
the products manufactured & marketed by
ASUS are lightweight and thin providing
better user experience and higher
production value.

8. Concern for Is the firm responsive to social, ASUS as a world citizen takes corporate
public image community and environmental social responsibility into account when
concern? focuses on the growth and development of
the company. Combining ASUS core values
into short and mid-term social welfare, they
fulfill their business philosophy of "to
provide valuable contributions to
humanity”.

9. Concern for Are employees a valuable assets of For a business, employees are the most
employees the firm? important asset. ASUS deeply believes in a
people-centered corporate philosophy,
regulating reasonable and competitive
salary and welfare rules and providing
diverse and flexible educational training
plans.