A Business Performance for King/Queen’s Coffee Shop

Name: Renalyn D. Delos Reyes

 Executive Summary

King/Queen’s coffee shop is determined to become a daily necessity for local

coffee addicts, a place to dream of as you try to escape the daily stresses of life
and just a comfortable place to meet your friends or to read a book, all in one.
With the growing demand for high-quality gourmet coffee and great service, our
will capitalize on its proximity to the Tagaytay Sky Ranch campus to build a core
group of repeat customers. King/Queen’s Coffee shop will offer its customers the
best prepared coffee in the area that will be complimented with pastries, as well
as free books that its patrons can read to enjoy their visit.
 Background and History

Englishmen would sit in a coffee house all day and only pay a penny for
admittance. Renalyn and Renzie are always going out and have are eat in a
different restaurant and shop. They are a sisters who always have a food trip.
Especially desserts and coffee for several years. Until one day Ronnel realize
that they spend too much money. So she think about how can they saved
money, even if they eat in restaurant or shop. Renalyn offer her, why not they
start and build a shop that have different desserts or foods that attract couple,
like them.
 There’s no problem because Ronnel is a chef. And her major is pastries
and different sweets. After they plan for about 8 months. They build and
start in Tagaytay year 2015. They decide there to build because the
weather is good that it fit our products. The place is attractive to the
people, especially couples. After years our shop upgrade. Also our menu.
We pursue to bake more delicious pastries and desserts. That’s why our
customer gain more and always eat there. As coffee became more widely
used and known, there arose many new inventions pertaining to the
process of brewing coffee. That it helps so big in our business.
 Key Personnel

Name: Renalyn D. Delos Reyes

Positon/main responsibilities: Owner/general manager

Academic/Professional qualification: I am a business woman. I

finished my college in Batangas State University. An additional
manager will assist in maintaining and reviewing operations of the
restaurant and the entertainment venue/bar. I was responsible for
special event planning and catering, particularly related to student
centered events. I spent the past decade devoting her skills and
experience to manage business.
 Name: Renzie mae D. Delos Reyes

Positon/main responsibilities: Manager

Academic/Professional qualification: handles a number of

functions such as monitoring our booklet inventory and
coordinating menus and money stuff. He graduated at the course
of Accounting. Smart in mathematics and all about computing.
 Name: Jhonly Gan

Positon/main responsibilities: Part-time personnel will be hired to

handle bartending, serving, and dishwashing functions.

Academic/Professional qualification: Graduated in STI Novaliches

Quezon City. Taking course HRM. He try a new experience like
this. So his experience will grow more.
 Name: Katherine B. Bailosis

Positon/main responsibilities: Assistant

Academic/Professional qualification: currently a food and

beverage supervisor for the hotel, received her start in the hotel
and restaurant business in Manila. At the Mar Hotel, she was
responsible for the sales and marketing of a five-star
establishment. She maintained extensive contact with corporate
clients. She help me as Owners assistant. Because she is my best
friend.
 Name: Jenifer M. Magallano

Position/main responsibilities: Cashier

Academic/Professional qualification: a Bachelor's Degree in
Business Administration from the University of Lanting College.
She also smart in Mathematics. That’s why she want to be our
cashier. She is one of my close friends in high school.
 Market Description

Renzie ,Ronnel and Renalyn will carry a variety of quality

products that will enable us to provide full service. So our
customer will never egret. We provide a first class product of
quality hot and cold beverage related supplies, including whole
bean or ground coffee. That it fit in weather. Flavor syrups, teas,
fruit smoothies, bubble teas, concentrated milk, and the most
important fresh baked goods and assorted paper supplies. Our
underlying philosophy in selecting products is to choose lines that
will bring consistent quality, competitive prices, and product
satisfaction to our customer. We have personally researched and
sampled each following products that we offer to ensure the
quality we guarantee r
 Gourmet Whole Bean and White Coffee
 Assorted Gourmet Syrups & Coffee Toppings
 Chocolate, White Chocolate and Caramel Syrups/Sauces
 Jet Cafe and Jet Tea Fruit n' Tea Freeze
 Cappuccino line of product
 Big Train line of product
 Red Bull Energy Drinks
 Good Cow Concentrated Milk with Custom Dispensing
Equipment
 Fresh Baked Goods
 Assortment of White, Pre-printed Paper, and Clear Beverage
Cups Systems - as well as an assortment of other paper
supplies
 Competition

 The strength of our Coffee Shop:

No other wholesaler in the market offers full service
delivery with the variety of product we feature.

 We are better positioned than our main competitors to

take advantage of the increasing demands of coffee and
specialty beverage supplies because we focus
exclusively on high-quality distribution and customer
service.

 In addition to the variety of products we feature, The

Coffee Shop has exclusive distribution rights to Good
Cow's concentrated milk/dispensing system. This
product is not currently available in our market by any
other suppliers.

 Has a natural edge over its lesser- known competitors

in that people already associate it with a high quality
and popular experience.

 Comfortable ambiance
The weakness of our Coffee Shop

 Primary is that we are a new business competing largely

against established suppliers. To significantly build sales, we
must not just find new customers - we must take customers
away from existing suppliers. However by offering a
superior selection of supplies, new groundbreaking products
to the market, and focusing on high-quality service and full
service delivery, we feel will can quickly establish accounts
and build strong relationships.
 Marketing Strategies

Our services will include invaluable trade resources, effective

promotional programs, custom-designed marketing material,
informative monthly newsletters, training and product
demonstrations, as well as information on the latest market trends
in the coffee/specialty beverage industry.

An important component of our business is not just our products,

but our service. In addition to our full service delivery, the
following are other important service elements that we will offer
to our customers:
Financial Projections

King/Queen’s Coffee Shop

Pro Forma Balance Sheet

Feb, 14, 2008

Current Assets
Cash 4,000,000
Accounts Receivable 200,000
Inventory 900,000
Pre-Paid Expenses 20,000
Total Current Assets
5,120,000

Fixed Assets
Building 800,000
Equipment 650,000
Gross Fixed Assets 1,500,000
Less Accumulated Depreciation 400,000
Net Fixed Assets
1,100,000
LIABILITIES AND OWNER’S EQUITY

Liabilities

Current Liabilities
Accounts Payable 25,500
Accrued Payables 120,000
Total Current Liabilities 145,000

Long Term Liabilities

Mortgage Payable 40,000

Total Liabilities 190,000

Owner’s Equity 6,270,000