Automobile Industry

INNOVATION
To maintain a leadership position in the automotive market and survive for the long haul,
companies will have to virtually reinvent themselves—and quickly. The next generation of
leaders have started to embrace some common principles as they reinvent themselves in the
face of cost pressures.

Commit to a transformation roadmap

For most automakers, the entire company needs to be radically realigned for transformation,
which unleashes profound change across the business—from production, procurement and
distribution to finance and personnel. Each function has a key part to play.

Define WHAT to develop

The next step is to ensure the R&D portfolio reflects the transformation roadmap and the
company's strategic priorities. Because of the effort and expense involved in developing new
technologies, leading companies focus early on defining the necessary vertical integration

Define HOW to develop

Automakers cannot achieve their innovation goals using conventional waterfall methods for
R&D. The challenge ahead requires companies to embrace Agile methods and iterative, test-
and-learn processes, particularly for the development of digital features.

Steer and manage the change

Clear tasks, appropriate processes and the right infrastructure are crucial to securing the
success of R&D projects. But in the end, no innovation program can succeed without
intelligent steering.
 Global Industry

The automobile industry is one of the most important revenue generating sectors throughout
the world and includes companies involved in the designing, marketing, production, and
reselling of automobiles amongst others. While profitable, the automobile industry faces
many hurdles like changing consumer preferences, the emergence of new developing
economies, technological advancements, increased digitization, automation, and new
environment-friendly offerings. Tesla has forever changed the concept of what an electric car
can do, and other automobile giants need to follow suit!

ENGINEERING SERVICES
Consumer expectations necessitate that automobile manufacturers innovate swiftly in body
mechanics and electronics, ADAS (Advanced Driver Assistance Systems), security features,
safety features, etc. On top of that, auto manufacturers also must keep pace with engineered
ecosystems and intelligent technologies for better results. Our comprehensive portfolio of
engineering services including design, testing, and support services can meet all your
engineering requirements and help you get to the market faster with your vehicle

RESEARCH & ANALYSIS

It is common knowledge that the automotive industry is extremely competitive, and given the
current scenario, it is imperative that every decision taken going forward is well-researched
and documented before implementation. Whether it is studying a new market, performing
competitor analysis, creating dashboards for presentation to your stakeholders
PHOTO EDITING SERVICES
Photo editing is especially important if you are looking to impress potential customers or
clients, and put your best foot forward when it comes to depicting your business in a positive
light.

SOFTWARE DEVELOPMENT
The distinction between automobile companies and high-tech companies is now fading. This
is because technological developments with far reaching consequences have now made their
way into cars and customers want more of the same. Our professional software development
services can help you create tailored experiences for your customers, no matter whether you
are an OEM, supplier, manufacturer, or dealer.

TRANSLATION SERVICES
The automotive industry heavily relies on communication and speed, especially given the fact
that most automobile manufacturers, vendors, etc. have their operations spread worldwide.
Our range of services, including catalogue, technical, website, and manual translations can
help you reach out to your target customers faster and in a language they are comfortable
with.
Sales of TOP players in automobile industry
OEM (Passenger Vehicles) Apr'19 April'18 %Change (YoY)

Maruti Suzuki 1,31,385 1,63,434 -19.61

Hyundai 42,000 46,735 -10.13

M&M 19,966 21,927 -8.94

TATA 12,600 17,235 -26.89

Honda 11,272 9,143 23.29

Toyota 9,300 13,037 -28.66

Ford 6,515 7,428 -12.29

Renault 6,250 7,422 -15.79

Nissan 2,027 3,526 -42.51

VW 1,900 3,109 -38.89

Fiat 1,258 1,973 -36.24

Skoda 1,126 1,400 -19.57

Total 2,45,599 296369 -17.13

Electric Vehicles

One of the chief features of electric vehicles is that they can be plugged into off-board power
sources for charging. Essentially, there are two types of EVs: all-electric vehicles (AEVs)
and plug-in hybrid electric vehicles (PHEVs). AEVs, in turn, consist of battery electric
vehicles (BEVs) and fuel cell electric Vehicles (FCEVs). Both BEVs and FCEVs are
charged from the electrical grid and are also usually capable of generating electricity through
regenerative braking.
Because these types of vehicles don’t consume fossil fuels such as petroleum, they do not
produce any tailpipe emissions. PHEVs (plug-in hybrid electric vehicles), on the other hand,
are fueled primarily by gasoline and only supplemented with battery and motor for better
efficiency.
In PHEVs, a battery, which can be plugged into the electric grid for charging, is used to
power an electric motor, while gasoline drives the internal combustion engine. Certain types
of plug-in hybrid electric vehicles are also known as extended-range electric vehicles
(EREVs).
Often times, PHEVs utilise electricity for shorter ranges (around 9.6 to 64.3 km). Once the
battery is depleted, they switch to the internal combustion engine for greater speed and range.
More eco-friendly varieties of plug-in hybrids, at times, use hydrogen fuel cells, biofuels or
some other kind of alternative fuel in place of gasoline.
There is a third category: conventional hybrids such as Toyota Prius, which is fitted with a
petrol tank and also has a battery that gets charged every time the vehicle brakes. However,
they can’t be classified as EVs because they usually cannot be plugged-in.
The Current State Of The Global EV Market
As more and more governments across the world are aggressively looking for ways to benefit
from the ongoing EV revolution, the market opportunity in the space has grown dramatically
over the years. Thanks to the push from local governments and corporates, the sector is
expected to grow at a CAGR of 28.3% between 2017 and 2026, as per BIS Research.

Sources
https://inc42.com/features/electric-vehicles-overview-indiae-evs/

https://auto.economictimes.indiatimes.com/tag/electric+vehicles

https://www.smithers.com/our-business/industry/automotive

https://www.outsource2india.com/industries/services-for-automobile-industry.asp

https://www.bain.com/insights/innovation-in-the-automotive-industry/