Perfect match makers

Initial 3 years – Every Agarwal family was registered

Last 7 years – Only restricted for High elite clientage (mainly upper-middle class)
It is different from Shaddi.com and other companies as it provides one-one
discussions and has hired a agency which checks the background of the clients
including (income, crimes, relationship, status) and check if it is matching with the
information provided by the clients.
Promotion
Brought the front page of the Marwar magazine
- It targets mainly Birla, Singhania and Ambani
- It publishes once in 2 months
- Last publication got a very good response and high elite clientage (High net-
worth Business families)
Publish in cosmopolitan vogue
Ad in Vistara and go-getter (Domestic flights)
Put up exhibitions with Agarwal clients like Disha who put up exhibitions
frequently across Delhi targeting Agarwal’s and Jains.
Put up exhibition in Wedding Asia and Vivah where the focus group is Punjabi
NDTV – Went to talk on matrimonial issues (Question). She was invited from
NDTV to speak on matrimony
Purchased a column in HT city and Delhi Times
Advertised in Rotary by giving products on occasions
Joined the BNI forum (Business Network Company) to expand brand awareness
Gave bouquet and diary to loyal customers on their anniversary or birthday to
maintain good relationship.
Plans (Within two months)
Target magazines in international flights like Flight International
Create a coffee table book – This is a book which will explain about the company,
how it operates and is different from other matrimonial companies and success
stories. Then publish these coffee table books in 5-star Hotels like Hyatt, hair
salons (Looks, VLCC and affinity)
Theatre ads in Gold Class PVR

Timeline
1st - 3rd year – Registered in Just dial
2nd year – Distributed flyers and pamphlets in posh areas
4th and 5th year – Hired a telecaller team who would call with the help of directory
and convert them into clients. Hire a team to manage social media like facebook,
twitter and Instagram.