THE MENU GROUP

MARKETING ASPECTS

A. Market Situation, Product demand and Supply

TMG has been behind the concept restaurants, Sangkap Filipino Restaurant and Sobremesa by Chef
Benjo Tuason. TMG is expanding its reach in the restaurant industry with its involvement in
management and minor stakes in Ryu Ramen and Curry in Makati City.

To Capture a wider scope of the food and beverage industry, the group has also branched into the
food court administration of Tower Café at Philam Life Tower, Makati City.

TMG has also been doing catering, fair combination of quality and price. Our focus is upper middle
and middle class, corporate sector, alumni reunions, students’ farewells, business professionals,
organizations and families. List of Clients, Makati City Hall, Philam Life, Events of Pfizer and UNILAB,
Coins.Ph, Nowcom Global Services, Amadeus, Ventaja, Transcom Worldwide, Teleperformance
Mckinley, Accralaw Office etc.

We have worked with the majority of local brands in need of catering services, and all customers left
positive testimonials after their experience with us. Just a few of the main advantages our company
presents include full beverage, appetizer and meal services, with more than 50 menu options to
choose from. Moreover, we have some of the most competitive rates in the cities, with special
offers for long-term partners.

B. Product Specifications and Product Price

We offer different catering menus, from Breakfast, Lunch and Dinner Menu. We also have proposed
menu options for buffet type.

Price ranges from PHP350 to PHP950 per head

 Appetizer
 Soup
 Vegetables
 Main Course
 Dessert
 Pasta and Noodles
 Sandwich Choices
 Seafood Dishes

C. Distribution Channel (location/export)

Our catering menus are designed for just about any event that needs catering – from corporate
lunches to small backyard gatherings to large weddings. No event is too big or small, formal or
informal. We can custom create our catering menu to fit your event. We also cater to other places,
a minimum of Php 100,00 and up for far areas within land.
 THE MENU GROUP

D. Competitors

The Key to Success is to meet and exceed the customer’s needs in terms of quality of food and
excellence of service.

Competitors are:

 Albergus Catering
 The Cravings Group
 Hizon’s Catering
 Herbie’s Catering
 Jojie’s Catering Services Inc.

Market Outlet and Number

 3 San Antonio Street. Brgy. Kapitolyo, Pasig City, Philippines

Contact Numbers: 09177067933
09175003187

Promotional Strategies

A. Leverage on Army of Bloggers – Outreach to food and event bloggers.

B. Focus on Building Word-of-Mouth and Referrals - The best possible potential customers are
either the ones you already have, the guests at their events, or their friends, family, or
associates.
C. Treat Local Businesses to a few sample Platters - Many small businesses are looking for
caterers that can handle working lunch meetings with clients, or weekly employee
conferences. Offering small platters of our catering operations to offices and local
businesses.
D. Seek partnership with Complimentary Businesses – Find a florist that will recommend our
services and add us to their vendor’s list. Approach local party rental store about a potential
partnership.
E. Social Media – Create a targeted advertising campaign. Share a high-quality photo from
successful events and glamor shots of our best dishes.