TABLE OF CONTENTS

ITEM PAGENO.
SR.NO
1 ACKNOWLEDGEMENT 2
2 DECLARATION 3
3 CERTIFICATE 4
4 INDEX 5

1
 A Project Report

On

“Bridging the gap between Fans and Movie stars”

FOR

Celeb-Konnect

BY

“D. Sai Manoj”

Under the Guidance of

“Dr. Shraddha purandare”

Submitted

In partial fulfillment of the requirement for the award of the degree

PGDM

Through

iFEEL

2
 DECLARATION

I, D. Sai Manoj hereby declare that “Bridging the gap between Fans and Movie stars”(“Title
of the project”) is the result of the project work carried out by me under the guidance of
Dr. Shraddha purandare (Name of the Guide) in partial fulfillment for the award of Post
Graduate Diploma in Management.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or Institute for the award of any other degree or Diploma or
Certificate.

The material borrowed from other source and incorporated in the Project has been duly
acknowledged and/or referenced.

I understand that I myself could be held responsible and accountable for plagiarism, if any,
detected later on.

This declaration will hold good and in my wise belief with full Consciousness

Place: Lonavala Name : D. Sai Manoj

Date: 18/02/2019 Roll No: H-76

3
 CERTIFICATE

Date: 18/02/2019

This is to certify that the Project titled ”Bridging the gap between Fans and Movie stars“is a
bonafide record of work done by Mr. D. Sai Manoj in partial fulfillment for the award of the
Post Graduate Diploma in Management under my supervision. The report has not been
submitted earlier either to any University /Institution for the fulfillment of the requirement of a
course of study.

SIGNATURE OF GUIDE SIGNATURE OF DEAN

DATE: DATE:

4
 INDEX
Sr. Contents Page
No

1. INTRODUCTION

a) Introduction of Business plan 6

b) Process of Business plan 7-8

2 LEGAL REQUIREMENTS 9-13

3 TECHNICAL ASPECTS 14-16

4. FINANCIAL ASPECTS 17-22

a) Profit and loss account 18

b) Cash flow statement 19

c) Balance sheet 20

d) Ratio calculations 21

e) Firm and Equity 22

5 MARKETING STRATEGIES 23

6 DATA COLLECTION METHODS 24

7 CONCLUSION 25

8 BIBLIOGRAPHY 26

5
 INTRODUCTION

BRIDGING THE GAP BETWEEN FANS AND MOVIE STARS:-

Celeb-Konnect will serves as a platform between the fans and movie stars, where all the movie
stars are listed with a base price as per their availability. Fans who are willing to meet their
favorite movie star has to start bidding from the base price of the movie star, when bidding starts.
Whoever quote the highest price can get the chance to meet their favorite movie star. Meeting
will be in any 5 star hotel, where movie star is comfortable, all the expenses will be borne by the
company. Fan will be received a T-shirt signed the celebrity. Initially, company will list only
Tolly-wood celebrities . Who are different fan base and their different approach towards fans.
Not every Tolly-wood celebrity will accept this proposal, because of having no time or they
might get trolled by other celebrity fans for accepting money to meet their fans. So, our Celeb-
Konnect comes up with a solution for this problem, with an idea that 60% of the revenue for
each meet will be given to charities. Having no competitors in the market will be an advantage
for the company, being the first entrant to the market Celeb-Konnect will grab most of the
market, before any other company enter into it. As the base price starts itself in lakh’s,
Celeb-Konnect focuses only on niche market. Because, every fan wants to meet their favorite
star but only few can afford for it. This Idea of Celeb-konnect was born in 2016, when fan of
Bala Krishna spend 1 lakh rupees on movie ticket. It’s not the only incident, that fans go crazy
for their favorite movie stars. There are temples for movie stars, fans run charities in the name of
the movie star. So, Celeb-Konnect has the huge opportunity to tap. Along with this service,
Celeb-Konnect offers merchandise to the fans.

6
 PROCESS

Listing Arranging
Taking
him/her on Selecting the meet as
call-sheet
the Auctioning the highest per the
of the
Celeb- bidder comfort of
movie star
konnect movie star

TAKING THE CALL-SHEET OF MOVIE STAR:-

Process starts with taking call-sheet of the movie star, its not easy to get the call sheet of any top
movie star. So, this step in the process will play an important role in the process. Call sheet will
be taken months prior to his/her listing. Some times years prior, its completely depends upon his
popularity.

LISTING HIM/HER ON THE CELEB-KONNECT:-

After getting the movie star call-sheet successfully, next step in the process is listing. When the
time comes close, he/she should be listed and start doing advertising about his availability along
with the base price.

AUCTIONING:-

A few days before the meeting, auction will be open to everyone. Where fans has to quote the
highest price to meet their favorite celebrity.

7
SELECTING THE HIGHEST BIDDER:-

As soon as auction completed, highest bidder will be notified to him/her regarding the Place,
Date and time. So, that he/she plans her schedule accordingly.

ARRANGING THE MEETING:-

The last and final step in the process is arranging the meeting between fan and movie star on the
given time. Meeting time will not be more than 1hr, it could be breakfast, lunch or dinner,
depends upon the comfort of movie star. At the end of the meeting, a T-shirt signed by the movie
star will be given to the fan.

8
1. LEGAL REQUIREMENTS TO SET-UP A ONLINE BUSINESS:-

a). ORGANIZATION OR LLP REGISTRATION

While beginning an online endeavor it great to have a privately owned business or LLP to have
constrained obligation assurance and enhance the simplicity of working together. Having an
organization or LLP would guarantee that opening of ledgers for the sake of the business or
acquiring a VAT/Service charge enrollment are simple and quick. Practically all commercial
centers permit Proprietorships and Partnership firms to move on their site. Nonetheless, there
would be no restricted obligation assurance in the event of a suit. Thus, it is best to begin moving
with a LLP or Private Limited Company. Be that as it may, Most individuals choose to open a
privately owned business to substantiate any online action and this article would cover that
perspective alone. To consolidate a private restricted organization one must support its name,
enrolled office address, have somewhere around 2 executives with chief ID numbers (DINs),
must have a base approved capital of Rs.1 Lakh, notice of affiliation (MOA) and articles of
affiliation (AOA), advanced mark authentications (DSCs) wherever relevant, and so on. When
these conditions and prerequisites are satisfied, an authentication of fuse is sent by post to the
enlisted office of the recently enrolled organization. The private constrained organization is
additionally required to follow pay charge related compliances. These incorporate acquiring
lasting record number (PAN), charge reasoning record number (TAN), esteem included duty
(VAT) enrollment and getting of expense distinguishing proof number (TIN), proficient
assessment if material, administration charge, and so on. In the event that the advertisers wish to
begin a restrictive online business, at that point it is best to begin with an organization, as it is the
main kind of element that can take into consideration holy messenger subsidizing or value
financing – an unquestionable requirement for effective startup adventures. It is exceptionally
simple to begin and just expects you to open a (current) financial balance. Documenting
individual salary assessment forms and getting licensed innovation rights security is vital in any
case.

b). TANK REGISTRATION:- A VAT enrollment is an absolute necessity if beginning an

exclusive exchange based online site. Tank enlistment is required for anybody moving
merchandise or items in India and must be acquired from the State's Sales Tax Department.

9
c). FINANCIAL BALANCE:-

When the Company or LLP is fused, a ledger can without much of a stretch be opened for the
sake of the business by reaching a Bank. On account of Proprietorship firm, VAT enrollment
should initially be gotten to open a financial balance for the sake of the business. Opening of
financial balance is basic to list on an eCommerce commercial center or acquire installment
passage for a restrictive eCommerce site.

d). INSTALLMENT GATEWAY:-

An installment door would be required for a restrictive online site to process client installments.
Installment portal suppliers take into account the site to acknowledge charge card, plastic, net
keeping money, web managing an account installments from different banks and Mastercard
organizations. In this way, one installment door is adequate to acknowledge numerous types of
online installments. Once, an installment is gotten from the client, the installment is sent to the
ledger of the business by the installment entryway suppliers in a couple of business days. On
account of moving through online commercial centers, the commercial center would
acknowledge the installment through their installment portal and credit the cash to the financial
balance of the vender specifically. Thus, an installment passage isn't required and just a ledger is
important.

e). AUTHORITATIVE DOCUMENTS

While moving on the web, it is critical to secure the business and the advertisers of the business
through legitimate lawful documentation and contracts for your business. The terms and
conditions, disclaimer and protection approach would need to be drafted by the business
dependent on the idea of its exercises and items sold on the web. In the event that the business
moves through online commercial centers, at that point the authoritative report or dealer's
understanding is given by the commercial center and the merchant must keep the vender's
assention. It is essential for any business to peruse the venders understandings before consenting
to the assention.

10
f). ADHERENCE TO DIGITAL LAW VIOLATIONS

Every single online business must guarantee digital law due ingenuity in India. This is all the
more so when the digital law due perseverance for organizations in India has turned out to be
stringent and remote organizations and sites are as often as possible arraigned in India for non-
exercise of digital due tirelessness. Moreover, web based business sites in India must guarantee
protection assurance, information insurance, information security, digital security, secrecy
support and so on also. Such adherence likewise should be seen as for installment portals that the
organizations decide on.

g). CONSISTENCE WITH DIFFERENT LAWS

The lawful necessities for undertaking an online business in India additionally include
consistence with different laws like contract law, Indian punitive code, and so on. Further, web
based shopping in India additionally includes consistence with the saving money and monetary
standards relevant in India. For example, take the case of PayPal in such manner. In the event
that PayPal needs to permit online installments receipt and payment for its current or proposed
web based business exercises, it needs to take a permit from Reserve Bank of India (RBI) in such
manner. Further, digital due constancy for Paypal and other online installment transferors in
India is additionally required to be watched. In specific cases, consistence with work laws is
likewise required. For example, the Shops and Establishment Act is an enactment actualized by
different States in India. The Act sets down common statutory commitment and privileges of
businesses and workers. Enlistment of shop/foundation is compulsory inside 30 days of initiation
of work. Other laborers and work related enactments spread territories like representatives
provident store, representatives state protection and so forth. It is prescribed that all online
business people and proprietors must complete an appropriate techno legitimate due ingenuity
before opening any site. The Internet go-between obligation in India might be much of the time
summoned against web based business sites in India. The Information Technology (Intermediary
Guidelines) Rules 2011 recommends stringent liabilities for internet business sites in India.

11
CERTAIN PIECES OF ADVICE TO BE KEPT IN MIND TO AVOID ANY
LEGAL HASSLES:-

CHARGES

Regardless of whether cash is gotten through an installment door or a physical installment

framework like Cash on Delivery, consistence with all assessment liabilities is required. A
substance based site needs to make good on salary government expense on the incomes it makes
out of publicizing yet does not have to settle administration regulatory expense. Until the Goods
and Services Tax routine comes into power in India, specialist organizations in numerous
segments should cover regulatory obligation on the administrations rendered by them. The
Government of India has been intending to concoct a 'negative rundown' of administrations for
quite a while, where the administrations on that rundown are not expose to impose; for example
every other administration are. That will truly rearrange the way toward seeing if you need to
settle administration regulatory obligation or not. Aside from pay and administration charge,
numerous states have other state-explicit expenses that you should pay, similar to Profession Tax
in states like Karnataka.

LICENSED INNOVATION PROTECTION

On the off chance that any substance or a logo/plan is utilized, it is vital to get the essential
Intellectual Property rights insurance. It is extremely simple to duplicate a logo from a site, and
except if one avoids potential risk, the business will have no successful cure in the event that
somebody duplicates it later. The way toward securing your logo is finished by petitioning for a
trademark. Peruse more on trademark seek and enrollment.

INDIVIDUALS AND AGREEMENTS

Regardless of whether the business exists in the internet, the general population who run it are
genuine. So one needs to choose a reasonable structure for their business. A Partnership is less
demanding to begin, requiring just an association deed, yet your obligation is boundless. A

private constrained organization structure is fitting in the event that you are contributing a lot of
capital at the beginning, and if the numbers (money related) included are high. On the other

12
hand, and this is an exceptionally stable methodology is to begin as a Partnership and change to a
Company as your business takes off. Commonly, an online business may include one
'specialized' individual, one 'promoting' individual, and the specialized individual may just
convey his specialized skill to the firm and no capital. This course of action must be expressed
obviously recorded as a hard copy at the start (particularly on the off chance that you are framing
a Partnership, state it in the Partnership Deed). Legitimate is frequently disregarded by new
business people, it is to be recalled that the expense of NOT completing lawful work is
continually going to be more than completing it from the get-go. This story was put together by
Lawyered and does not establish the perspectives or suppositions of Upwork. Upwork is an
outsourcing commercial center where organizations of all sizes can discover skilled experts over
different orders and classifications. On the off chance that you are a business and are hoping to
complete undertakings, consider joining.

13
2. TECHNICAL ASPECTS:-

YEARLY WEBSITE MAINTENANCE TASKS

a). PERFORM USER TESTING.

You endeavored to fabricate a site that is instinctive to clients and drives the sort of activities you
need them to take. Frustratingly, the manner in which individuals utilize the web much of the
time changes. A web architecture that felt characteristic and natural in 1998 wouldn't work for
clients today. To ensure that your site keeps on seeming well and good for clients and function
admirably on all gadgets individuals see it on (counting those you can't envision now – who
comprehends what individuals will use in 2-3 years), mark a period on the schedule to set
convenience testing once every year. Acquire individuals that aren't related with your business or
brand who can give open-minded perspectives to perusing your site. Ensure your testing
incorporates all programs and gadget types guests may utilize so you get the full picture. Also,
make an upkeep plan for making any updates your testing decides are important – it's not worth
much in the event that you don't transform the experiences you learn vigorously.

QUARTERLY WEBSITE MAINTENANCE TASKS

a). MAKE TEST PURCHASES.

To the extent eCommerce site highlights go, the most imperative sort of usefulness on your site
is the acquiring capacity. On the off chance that it quits working, or regardless of whether it's
glitchy under any circumstances, you could miss out enormous on benefits until you get the issue
and fix it. So in any event once every couple of months, have somebody in the organization
make a couple of test buys to perceive how the procedure functions. Have them do this on
various gadgets and in various programs so you can make sense of if there are any tangles in the
process that just occur now and again and not others. On the off chance that there's anything
about the procedure that isn't consistent, you'll need to discover and refresh it ASAP.

14
c). TEST OUT ALL THE FORMS ON YOUR WEBSITE.

On the off chance that your site incorporates any contact structure modules you need guests to
round out, you need to be certain these all work legitimately also. While you make your test
buys, experience the way toward rounding out every one of the structures on the site. For this
situation as well, ensure you attempt them on every one of the gadgets and programs your guests
may utilize. In the event that any of your structures aren't working right, you could be passing up
profitable leads, so ensure you get the issue within the near future.

d). FIX ANY BROKEN LINKS.

Each time somebody taps on a connection that prompts a 404 page, it's baffling. At the point
when that dead connection is on your site, it makes your business look awful and drives
individuals from the page you need them to be on, which is the reason you have to perform
deterrent support. Regardless of what you do, you'll end up with broken connections on your site
now and again as different sites you connect to move or kick the bucket or change areas. You
will be unable to maintain a strategic distance from them totally, yet you can ensure they don't
remain on your site long by making it a player in your standard site upkeep. At regular intervals,
check for broken connections and either expel them or supplant them with refreshed connections.
Finding broken connections is really less demanding than you may might suspect. There are a
great deal of free apparatuses accessible that naturally check sites for broken connections, for
example, Google Search Console (which offers a lot of other helpful highlights to boot). Since
these devices make the procedure so straightforward, you ought to effectively have the capacity
to fix any broken connections you find rapidly.

find broken url mistakes in google look support

MONTH TO MONTH WEBSITE MAINTENANCE TASKS

e). CHECK FOR SECURITY UPDATES.

You catch wind of prominent security breaks constantly and you can just accept that there are
significantly progressively low-profile ones you never find out about. Verifying your site from
programmers must be a noteworthy need for anybody that runs a site – and it's much increasingly

15
critical for eCommerce organizations who manage client's private information. A standout
amongst the most essential site upkeep rehearses you should anticipate for security is watching
that every one of your stages, modules, and contents are cutting-edge. Typically when designers
discharge refreshes for these, it's to enhance the security or fix up a defenselessness they've
found. Try not to delay making those updates, or you could be putting your site and guests
unnecessarily in danger.

f). ROUTINELY BACK UP YOUR SITE.

It's happened to us all: you chip away at a task throughout the day, and afterward something
turns out badly with your PC and you lose your whole venture. In the event that this has
transpired, you most likely got great at remaining over your PC reinforcements to spare you from
future inconvenience. In case you're not cautious however, a similar thing could happen to your
site. In the event that a programmer does by one way or another overcome, they could clear you
out all at once. In any case, on the off chance that you have a present reinforcement arrangement,
settling the issue will be a lot simpler. You can put resources into a reinforcement framework
like Codeguard, to spare you crafted by regarding this as a different site support step. In the
event that you don't however, ensure you put it on the logbook to make a refreshed reinforcement
of your site at any rate once every month.

WEEK BY WEEK WEBSITE MAINTENANCE TASKS

g). SURVEY YOUR KEY METRICS.

Google Analytics gives a huge amount of helpful data about how individuals are finding and
utilizing your site. Ensure your site is achieving what you need it to and make sense of shouldn't
something be said about it's functioning admirably what still needs upgrades by signing in to
check your examination in any event once every week. A few organizations will profit by
checking it more regularly than that, and fresh out of the plastic new organizations can anticipate
that traffic should be moderate to begin, however it's imperative to watch out for your site's
development and accomplishment as you go. Google Analytics is the best spot to do that and a
critical asset for discovering approaches to enhance things like SEO and site commit.
16
FINANCIAL ASPECTS:-

No. of Employees
IT Professional 3
Manager 1
Accountant 1
peon cum watchmen 1
Customer excutives 5
Receptionist 1

TOTAL 12

Fixed costs Variable costs

Rent Commissions
Salaries Arrangement cost
Website maintenance cost Remuneration
Depreciation Advertising
Interest Electricity, Telephone
Repairs & Maintenance

CELEB-KONNECT PVT LTD

Assumptions
Setup Cost
Project cost 600000
DE Ratio 1
Debt 300,000.00 loan repaid in 10 equal instalments
Equity 300,000.00

Project COD 01-04-19

2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Growth Rate (Sales) 0 10% 10% 10% 10% 15% 15% 15% 15% 15%

Depreciaton Rate 10% SLM

Interest Rate 12% pa
Tax Rate 30%

17
Profit &Loss Statement

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 1500000 1650000 1815000 1996500 2196150 2525573 2904408 3340070 3841080 4417242

Labour Cost 45000 49500 54450 59895 65885 75767 87132 100202 115232 132517
Selling , General and Admin 75000 82500 90750 99825 109808 126279 145220 167003 192054 220862

Total Expenses 120000 132000 145200 159720 175692 202046 232353 267206 307286 353379

EBITDA 1380000 1518000 1669800 1836780 2020458 2323527 2672056 3072864 3533794 4063863

Depreciation 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000

EBIT 1320000 1458000 1609800 1776780 1960458 2263527 2612056 3012864 3473794 4003863

Interest 34,200 30,600 27,000 23,400 19,800 16,200 12,600 9,000 5,400 1,800
-Term Loan Interest 34,200 30,600 27,000 23,400 19,800 16,200 12,600 9,000 5,400 1,800
-Working Capital Interest - - - - - - - - - -

PBT 1,285,800 1,427,400 1,582,800 1,753,380 1,940,658 2,247,327 2,599,456 3,003,864 3,468,394 4,002,063

Tax 385740 428220 474840 526014 582197 674198 779837 901159 1040518 1200619

PAT 900,060 999,180 1,107,960 1,227,366 1,358,461 1,573,129 1,819,619 2,102,705 2,427,876 2,801,444

18
Cashflow Statement

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Inflow
PAT 900,060 999,180 1,107,960 1,227,366 1,358,461 1,573,129 1,819,619 2,102,705 2,427,876 2,801,444
Depreciation 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000
Fresh Equity Infusion - - - - - - - - - -
Short Term Borrowing - - - - - - - - - -
Total Inflow 960,060 1,059,180 1,167,960 1,287,366 1,418,461 1,633,129 1,879,619 2,162,705 2,487,876 2,861,444

OutFlow
Loan Repayment 50 50 50 50 50 50 50 50 50 50
Change in WC Gap - - - - - - - - - -
Total Outflow 50 50 50 50 50 50 50 50 50 50

Net Outflow 960,010 1,059,130 1,167,910 1,287,316 1,418,411 1,633,079 1,879,569 2,162,655 2,487,826 2,861,394
Opening - 960,010 2,019,140 3,187,050 4,474,366 5,892,777 7,525,855 9,405,424 11,568,079 14,055,905
Closing 960,010 2,019,140 3,187,050 4,474,366 5,892,777 7,525,855 9,405,424 11,568,079 14,055,905 16,917,299

19
Balance sheet

FY 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Equity
Share Capital 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00
Reserve & Surplus 0 900,060 1,899,240 3,007,200 4,234,566 5,593,027 7,166,155 8,985,774 11,088,479 13,516,355 16,317,799

Long Term Borrowing

Term Loan 300,000.00 299,950.00 299,900.00 299,850.00 299,800.00 299,750.00 299,700.00 299,650.00 299,600.00 299,550.00 299,500.00

Current Liablities
Creditors - - - - - - - - - -
Short Term Borrowings - - - - - - - - -

Total 600,000.00 1,500,010.00 2,499,140.00 3,607,050.00 4,834,366.00 6,192,776.60 7,765,855.29 9,585,424.28 11,688,079.13 14,115,904.69 16,917,298.60

Assets
Fixed Assets
Plant & Machinery 600000 540000 480000 420000 360000 300000 240000 180000 120000 60000 0

Non Current Assets

Investment

Current Assets
Cash 960,010 2,019,140 3,187,050 4,474,366 5,892,777 7,525,855 9,405,424 11,568,079 14,055,905 16,917,299
Inventories - - - - - - - - - -
Debtors - - - - - - - - - -

Total 600000 1,500,010 2,499,140 3,607,050 4,834,366 6,192,777 7,765,855 9,585,424 11,688,079 14,115,905 16,917,299
Check - - - - - - - - - - -

20
Depreciation Schedule

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Gross Block 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000
Addition 0 0 0 0 0 0 0 0 0 0
Gross Block for Depreciation 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000
Depreciation Amount (Year) 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000
Accumlated Depreciation 60000 120000 180000 240000 300000 360000 420000 480000 540000 600000
Net Block 540000 480000 420000 360000 300000 240000 180000 120000 60000 0

Loan Repayment Schedule

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Opening 300,000 270,000 240,000 210,000 180,000 150,000 120,000 90,000 60,000 30,000
Addition - - - - - - - - - -
Repayment 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
Closing 270,000 240,000 210,000 180,000 150,000 120,000 90,000 60,000 30,000 -
Interest 34,200 30,600 27,000 23,400 19,800 16,200 12,600 9,000 5,400 1,800

Key Financial Ratio

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
EBITDA Margin 92% 92% 92% 92% 92% 92% 92% 92% 92% 92%
PAT Margin 60% 61% 61% 61% 62% 62% 63% 63% 63% 63%
Return On Equity 75% 45% 34% 27% 23% 21% 20% 18% 18% 17%
Interest Coverage Ratio 38.60 47.65 59.62 75.93 99.01 139.72 207.31 334.76 643.30 2224.37

Return on Capital Employee 88% 58% 45% 37% 32% 29% 27% 26% 25% 24%
Return On Asset 60% 40% 31% 25% 22% 20% 19% 18% 17% 17%
Asset Turnover Ratio 1.00 0.66 0.50 0.41 0.35 0.33 0.30 0.29 0.27 0.26
Debt-Equity Ratio 0.999833333 0.999666667 0.9995 0.999333333 0.999166667 0.999 0.998833333 0.998666667 0.9985 0.998333333
Net profit Ratio 0.60 0.61 0.61 0.61 0.62 0.62 0.63 0.63 0.63 0.63

21
Firm Valuation

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
1 2 3 4 5 6 7 8 9 10
EBIT *(1-t) : PAT + Interest (1-t) 924000 1020600 1126860 1243746 1372321 1584469 1828439 2109005 2431656 2802704
Add: Depreciation 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000
Less:
- Change in Non Cash WC - - - - - - - - - -
- Capex 0 0 0 0 0 0 0 0 0 0

Free Cash Flow to the Firm 984000 1080600 1186860 1303746 1432321 1644469 1888439 2169005 2491656 2862704
Terminal Value 29513401
Total Free Cash Flow to Firm 984000 1080600 1186860 1303746 1432321 1644469 1888439 2169005 2491656 32376105

Firm Value 46,557,199

16,903,052

Terminal Value % 51%

Equity Valuation

FY 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
1 2 3 4 5 6 7 8 9 10
Net Income 900,060 999,180 1,107,960 1,227,366 1,358,461 1,573,129 1,819,619 2,102,705 2,427,876 2,801,444
Add: Depreciation 60000 60000 60000 60000 60000 60000 60000 60000 60000 60000
Less
- Change in Non Cash WC - - - - - - - - - -
- Capex 0 0 0 0 0 0 0 0 0 0
Add: New Loan 0 0 0 0 0 0 0 0 0 0
Less: Loan Repayment 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000

Free Cash Flow of Equity 930,060 1,029,180 1,137,960 1,257,366 1,388,461 1,603,129 1,849,619 2,132,705 2,457,876 2,831,444
Terminal Value 19442581
Total Free Cash Flow to Equity 930,060 1,029,180 1,137,960 1,257,366 1,388,461 1,603,129 1,849,619 2,132,705 2,457,876 22,274,025

Equity Value 36,060,380

10027159
Terminal Value % 37%

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MARKETING STRATEGIES (ATL):-

1.SOCIAL NETWORKING

Long range informal communication is progressively mainstream with business for a few
reasons, the head of which may be cost and usability. Most long range informal communication
sites–, for example, Wordpress, Blogger, Facebook, Twitter, YouTube– offer free records for
beginning. Also, interpersonal interaction locales make it simple to post prompt messages about
business exercises, including exceptional deals, markdowns and new items.

2. WEB BASED ADVERTISING

Promoting is an unquestionable requirement improve the situation any business, however picking
the best kind of publicizing can be testing. For an online business with an extensive spending
plan, publicizing with administrations, for example, Yahoo! can be an incredible method to
guarantee that the organization name comes to whatever number individuals as could be allowed.
For other people, Google AdWords gives pay-per-click promotions on pursuit pages and enables
organizations to pay as meager or as much for the advertisements as they can bear. Likewise,
organizations can pick online promotions in pertinent magazines or on significant sites or
discourse discussions. This kind of publicizing can be all the more expensive - relying upon the
site- - yet it guarantees that the correct gathering of people sees the advertisements

3. EMAIL NEWSLETTERS

Email bulletins are the without paper alternative of the 21st century, empowering organizations
to remain in contact with clients or even potential clients, by telling them about organization
news, special publicizing or other organization occasions. An email pamphlet ought to be
proficient in appearance, including an organization layout or letterhead with an anticipated
arrangement and it ought to be shorter than a standard bulletin. The normal client won't have any
desire to sit and peruse a long email, yet a brisk newsletter– conveyed week by week or each
other week– that gives a diagram of significant data can be an extraordinary showcasing
procedure.

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 DATA COLLECTION METHOD USED

1. INTERVIEWS:-

I have interviewed about 50 people over the phone . Out of them 2 people are very much
interested to meet their favorite movie star at cost and 10 people doesn’t show any interest on
this. But interestingly 38 people are interested to movie star, when they can afford. As far as this
interview, it’s a positive thing obtained from the market, because business is focusing much on
niche group. Those who can afford.

2. ONLINE POLLS:-

A poll has been conducted with the help of facebook troll page, which is having the followers of
4 lakhs. With 3 options,

1.They will meet at any cost,

2.They will definitely meet when they can afford or

3. They don’t.

68000 thousand people participated in the poll, out of them 5% people polled for option 1, 75%
people polled for option 2 and 20% people polled for option 3.

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 CONCLUSION

Although, very less number of people are interested as well as capable of paying . Having no
competitor in the market, there is huge opportunity in the market. Surprisingly most people are
interested towards such services, when standards of living is increased. Definitely they can
afford for such services in the future. With a less investment, this business plan pull huge amount
of profits.

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 BIBLIOGRAPHY

WEBSITE:-

1. https://www.99acres.com/rent-commercial-office-space-in-begumpet-hyderabad-ffid

2. https://www.rs999.in/website-design/website-maintenance

3. https://www.thenewsminute.com/article/balakrishna-fan-pays-rs-1-lakh-ticket-watch-
gautamiputra-satakarni-55648

4. https://blog.webmediamakers.com/website-design-cost-india-ecommerce-features/

5. https://www.upwork.com/hiring/for-clients/legal-requirements-in-india-to-start-online-
business/

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