MEE1009 New Product Development L T P J C

Pre-requisite : NIL 2 0 0 4 3
Module Topics L Hrs SLO
1 New Product Development: Introduction to New Product 4
Development, Need for developing new products –– Evolution of 1, 2,
design, types of design – the design process –product life cycle – generic 5,6,
product development process – Strategic Planning and Opportunity 15,17
Identification for new products – Identifying Market Opportunities.
2 Translation of needs into Specifications: Understanding Customer 4
and User Needs – customer survey – need gathering methods – 1, 2,5,
clarification - search-externally and internally - Explore systematically - 6, 10,
needs importance - establishing product specification -competitive 15, 17
benchmarking. Case Studies-I.
3 Creativity and Innovation: Need for design creativity - Creative 4
thinking – creativity and problem solving - creative thinking methods- 1, 2,
generating design concepts - systematic methods for designing – 5,6,
morphological methods - TRIZ methodology of Inventive Problem 17,18
Solving. Case Studies-II.
4 Concept Development: Concept Generations- Concept Screening- 3 1, 2,5,
Concept Scoring - Concept Testing methods. Case Studies-III. 6,
10,17
5 Embodiment Design: Introduction to embodiment design – product 4
1, 2,5,
architecture – types of modular architecture –steps in developing product
6,10,
architecture Industrial design – human factors design –user friendly
17
design – Case Studies-IV.
6 Design for X: Design for serviceability – design for environment – 6
prototyping and testing – Cost evaluation –categories of cost – overhead 1, 2,5,
costs – activity based costing. Case Studies-V. 6,10,
Design for Quality - Reliability - Failure Mode and Effect Analysis - Test 17
and Inspection – Maintenance - Warranty.
7 Patents and Intellectual Property: Patent – trademark - trade secret – 3 1, 2,6
copyright - preparing a disclosure. 10, 17
8 Contemporary Discussion 2 2
Total Lecture 30
Hours
# Mode: Flipped Class Room, [Lecture to be videotaped], Use of physical and
computer models to lecture, Visit to Industry , Min of 2 lectures by industry experts
Project 60 5,6,9,
 Generally a team project [Maximum of 3 members only] [Non- 17,18
 Concepts studied should have been used. contact
hours]
 Down to earth application and innovative idea should have been attempted
Assessment on a continuous basis with a minimum of 3 reviews.
Sample projects:
 New product development starting from customer survey, product
specification, concept generation, concept selection, concept testing and
prototyping.
 Redesign of an existing product from customer survey, product
specification, concept generation, concept selection, concept testing and
prototyping.
 Design modification of an existing product from customer survey, product
specification, concept generation, concept selection, concept testing and
prototyping.
Text Book
1. Karl T. Ulrich, Steven D. Eppinger (2015), Product Design and Development, Sixth Edition,
McGraw-Hill.
Reference Books
1. Kevin Otto, Kristin Wood (2004), Product Design, Pearson Education, ISBN 9788177588217.
2. Chandler Allen Phillips (2000), Human Factors Engineering , John Wiley and sons, New York.
3. Stephen C. Armstrong (2001), Engineering and product development management – the holistic
approach, Cambridge university press.
4. Semyon D. Savransky (2000), Engineering of Creativity – TRIZ , CRC Press, New York, USA.
5. Clayton M. Christensen, Michael E. Raynor (2003), The Innovator‟s Solution , Harvard Business
School Press, Boston, USA.
Mode of Evaluation Digital Assignments /Surprise Test /CAT/FAT
Recommended by the Board of Studies on: 03.03.2016
Date of Approval by the Academic Council: 18.03.2016
Compiled by Prof. C.D. Naiju and Prof. K. Janardhan Reddy