RODRIGUEZ PINZON OLGA LUCIA

Foro: AP09-EV04

“FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS”

JOHN JAIRO MUÑOZ PIAMBA

SERVICIO NACIONAL DE EDUCACION

SENA

PROGRAMA TECNOLOGIA EN GESTION DE MERCADOS

BOGOTA D.C. 2019

CENTRO DE CONSULTORIA “NASES

1. Ingrese al objeto de aprendizaje: The Market Thing: “Creative Brief”. Lea cuidadosamente el
contenido de la sección “Let’s read”. Allí encontrarán toda la información necesaria para
desarrollar el brief recuerden que debe contener:
NAME AND DESCRIPTION OF THE ECONOMIC ACTIVITY:

“NASES SAS” consulting center

economic activity: To offer training, training and training services, aimed at employees of the
industrial sector (production) plants, it is sought to increase the indicators through training focused on
the person, which will generate motivation, teamwork, better working environment, leverage of the
organizational culture and commitment of each employee of the plant.

HISTORY:
Globalization in Colombia has led to the creation of small and medium-sized companies which allow
the increase in the country's GDP, which has given a more demanding level of competition and is not
only mass production but also to create more efficient processes, optimizing resources, reducing
risks to be more competitive in the world market.

The shortcomings in the internal structures of the organization, poor management decisions, the
shortage of trained personnel for successful decision making in development, planning and
sustainability is reflected in the negative effects and
The purpose of the service promotion is to encourage and stimulate the consumption of the service
that is marketed.

TYPE OF ADVERTISING

We will implement strategies in front of the market that allow us to publicize our training and
training service based on three tools used in the modern market and highly effective towards
our potential clients, these are derived as follows:

Sales promotion, Marketing and public relations, advertising and communication campaigns,
developing them individually, but that during the execution of the process will be
implemented jointly and complementary

bankruptcy of many of these companies, with this we want to see how problems are reflected
that cause risks to occur in organizations
PRODUCT OR SERVICE

Through this document, a feasibility research project is proposed for the creation of an industrial
training, training and training center in the city of Bogotá, this seeks to develop and increase the
indicators through a training focused on each of people, which generates motivation, ensures
teamwork, improves the organizational climate, increases commitment and generates a sense of
belonging towards the culture of organizations.

The research will be developed determining the way to obtain, collect and analyze the information
and thus define the possible limitations, develop a schedule of activities and specify the budget and
financing of the project.

In the same way the problem question will be raised, which gives rise to the research project in order
to address the problem in its entirety

2. Escuche la publicidad radial en la sección “Let’s listen”. Después de escucharla conteste las
preguntas de comprensión. Pegue una captura de pantalla en cada respuesta correcta en el
documento.
3. Descargue el material “Guidelines for creating an advertising campaign”, ubicado en la sección
“Let’s listen”. Escriba una publicidad radial para el producto o servicio de su proyecto de formación.

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5. En la sección “Vocabulary” empareje la palabra en inglés con el concepto correcto. Tome capturas
de pantalla de cada grupo de palabras correctamente ubicadas y agréguelas al documento.