COMMITTING TO ETHICAL AND LEGAL

COMMUNICATION
Business Communication
ETHICS

accepted principles of conduct

ETHICAL COMMUNICATION

information that are generally

true in every sense
PLAGIARIZING

violation of copyright law

failure to give credit to where

credit is due
OMITTING ESSENTIAL
INFORMATION

deceptive devices
SELECTIVE MISQUOTING

distortion of true intent

MISREPRESENTING NUMBERS

manipulation of statistics
DISTORTING VISUALS

image manipulation
DISRESPECT TO PRIVACY

failing to protect information

entrusted
DISTINGUISHING ETHICAL DILEMMAS FROM ETHICAL
LAPSES
Business Communication
ethical dilemma

INVOLVES
CHOOSING
AMONG
ALTERNATIVES
THAT ARE NOT
CLEAR CUT
ethical lapse

CLEARLY AN
UNETHICAL
CHOICE
ENSURING ETHICAL
COMMUNICATION

code of ethics= written policy

ethics audits= monitoring of

ethical progress
ENSURING LEGAL
COMMUNICATION

Contracts= legally binding

promise
ENSURING LEGAL
COMMUNICATION

Employment Communication-
lure consumers from false and
deceptive advertising
ENSURING LEGAL
COMMUNICATION

Intellectual Property= patents

and copyrighted materials,
internet domain names, trade
secrets
ENSURING LEGAL
COMMUNICATION

Financial Reporting= for publicly

traded companies must adhere to
stringent reporting laws
ENSURING LEGAL
COMMUNICATION

Defamation= negative comments

about another party

=intentional
statements that damage the
reputation of others
DEFAMATION

Oral defamation= slander

Written defamation= libel

DEFAMATION PROOFS

that the statement is false

the language is injurious to the

person’s reputation

the statement has been published

ENSURING LEGAL
COMMUNICATION

Transparency Requirements=
consumers’ rights for validity of
sources

”flog”= fake blog