Digital Platform and SAP HANA Data

Management Suite solutions guide

SAP PARTNEREDGE
2018 EDITION

INTERNAL and PARTNER USE ONLY

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TABLE OF CONTENTS
STATEMENT OF DIRECTION: INTELLIGENT ENTERPRISE ..................................................................... 3
SAP HANA DATA MANAGEMENT SUITE.................................................................................................. 5
SAP HANA .................................................................................................................................................. 6
SAP HANA FULL USE BENEFITS.............................................................................................................. 7
SAP HANA OFFERING & OPTIONS ........................................................................................................... 8
SAP HANA ACTIVE/ACTIVE READ-ENABLED.......................................................................................... 9
SAP HANA, EDGE EDITION, ADVANCED VERSION................................................................................10
SAP CLOUD PLATFORM, SAP HANA SERVICE ......................................................................................11
SAP BW/4HANA ........................................................................................................................................12
SAP DATA HUB .........................................................................................................................................13
SAP DATA SERVICES...............................................................................................................................14
SAP MASTER DATA GOVERNANCE ........................................................................................................15
SAP ENTERPRISE CONTENT MANAGEMENT BY OPENTEXT ...............................................................16
GENERAL DATA PROTECTION REGULATION (GDPR) ..........................................................................17
SAP ADAPTIVE SERVER ENTERPRISE ...................................................................................................18
SAP IQ .......................................................................................................................................................19
SAP SQL ANYWHERE ..............................................................................................................................20
PRODUCT PACKAGING............................................................................................................................21
SALES PLAYS ...........................................................................................................................................23
PARTNEREDGE PORTAL PRODUCT PAGES ..........................................................................................24
PARTNER BENEFITS CATALOGUE .........................................................................................................25

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STATEMENT OF DIRECTION: INTELLIGENT ENTERPRISE

What is an Intelligent Enterprise?

Intelligent enterprises effectively use their data assets to achieve their desired outcomes faster – and with
less risk. SAP is committed to helping every customer become a smart, best-run business and make the
world run better.

Responding to individual customer needs, engaging talent in new ways, and creating disruptive business
models are critical business imperatives. By becoming an Intelligent Enterprise, you can achieve these goals
and more.

The Intelligent Enterprise is comprised of 3 key component groups.

1. Intelligent Suite which include, integration-ready applications that can help manage customers,
supply chains, networks, employees, and core processes which are easily extensible – and offer a
consistent and intuitive user experience.

2. Digital Platform which allow you to manage data from any source, in any format – and rapidly
develop, integrate, and extend business applications – with an open digital platform.

3. Inteligent technologies which drive rapid and continuous innovation with SAP Leonardo – a guided
approach to digital transformation that combines intelligent technologies and services such as
Machine Learning, Internet of Things and advanced Analytics

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In an Intelligent Enterprise, decisions are data-driven. But IT departments are struggling with ever-
increasing volumes of data, new sources of information from inside and outside the enterprise, and “data
sprawl” with a landscape of on-premise and multiple cloud computing environments.

SAP is uniquely positioned to help customers harness their enterprise data with a data management
platform that delivers enterprise data governance and orchestration, while enabling innovation and real-
time insights.

Core to the digital platform is SAP HANA Data Management suite, a solid data foundation based on
trusted, connected data that can collect and integrate data from all your sources in a trusted, unified
landscape. Our data management framework and in-memory database can help you reduce data sprawl
and remove the complexity of delivering protected and intelligent enterprise applications.

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SAP HANA DATA MANAGEMENT SUITE
Solid Data foundations are built on trusted, connected data.

SAP HANA Data Management Suite enables secure, governed enterprise class applications and analytics by
providing an open, hybrid, and multi-cloud enabled solution suite that orchestrates all the data you need
into a trusted, unified landscape. Thus, enabling insights with greater speed and efficiency while reducing
risk and complexity.

The SAP HANA Data Management Suite is based on the latest versions of SAP HANA, SAP Data Hub,
SAP Cloud Platform Big Data Services, and SAP Enterprise Architecture Designer. The suite is
available on-premise, in multi-cloud landscapes, or by using a hybrid model and includes a wealth of
capabilities.

Key Functions and Features
· Monitoring and management of data pipelines and
workflows to protect, refine and enrich data across
the entire IT landscape
• In-memory, multi-model analytics and data
processing, and machine learning training
• Cloud freedom delivers elastic scale and deployment
to multi-clouds and cloud/on-premises through the
SAP Cloud Platform, SAP HANA service
• Enhanced data orchestration through connectivity to
SAP Cloud Big Data Services and SAP API Hub
• Data governance and real-time data anonymization
to help with compliance with regulations including
GDPR
• Analysis of enterprise and blockchain data to simplify
multi-party transactions
• SAP HANA spatial services to create location-aware
business applications faster
Typical Customer Challenges
· Data Entropy: Businesses are awash in
information—CRM data, purchase history and
entitlements, web click log data, and IoT data—
but it is increasingly decentralized, stored in various
clouds and on-premise repositories
· Data Sprawl: Lack of accessibility and quality of
data. This is the opposite of the promise of digital
transformation, and yet, it is exactly what has
happened as companies have embraced cloud
· Data Lifecycle: As most data’s value will decline over
time, a proper data management suite is needed to
manage data lifecycle and move it to a security
appropriate store until it should be legally retired.
· Data Governance: Audit trails of who did what, and
with which data, are very important. For instance,
GDPR legislation dictates that organizations to locate
all customer data, which often is often flung across
many sources, including external data.
· Data Security: Is more vital than ever, and
understanding where your data is, how it moves, etc.
are required to provide high level security
Customer Business Value
· Trusted Data
· Connected, Intelligent Data
· Cloud and Architecture Flexibility
Ideal for
· Big Data Warehouse Scenario’s
· Combining analytics and enterprise-class data
· Data Analytics Use Cases
· Data Governance and Optimization
Line-of-Business Beneficiaries
· CIO and CMO
· Operational and LoB managers
· IT directors and managers
Why SAP?
· No other vendor is currently combining the full range
of database and data management components
into a single explicit suite offering.
For More Information
SAP PartnerEdge HDMS page
SAP.com

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SAP HANA
The Only Business Data Platform for the Intelligent Enterprise

Digital transformation is a top priority. IT systems must adapt quickly to technologies and business models
that arise at a dizzying pace. Let the SAP HANA® platform replace complex systems and isolated applications
to help you transform IT. It supports modern applications that help you reimagine business processes
and deliver real-time insights from data that’s always fresh.

Why SAP HANA? Capabilities include database services, advanced analytics processing, app development,
data access, administration, and openness. The benefits? SAP HANA helps you manage data in a single in-
memory platform – so you can take action in the moment. Accelerate the pace of innovation and run live in
this new digital economy.

Key Functions and Features Ideal for

· Advanced in-memory processing to eliminate latency · All industries and organizations
· Real-time insight from Big Data and the Internet of · Enterprises looking to take the first step towards
Things digital transformation
· Integrated data management that increases scalability
and lowers complexity Line-of-Business Beneficiaries
· Support for modern applications that use geospatial · C-Level executives (CIO, CEO, COO, CFO)
and streaming data · Operational and LoB managers
· Advanced database Text recognition & search · IT directors and managers
capabilities
· Tools to keep business secure and minimize downtime Why SAP?
· Companies worldwide use SAP HANA – one of
Typical Customer Challenges today’s most advanced data-processing plat-
· Poor response time and comprehension of IT related forms – to transform business and create value.
issues · Uncover new opportunities from data anywhere and
· Mishmash of different data types, sources, structured analyze fresh transactions to support real-time
and unstructured formats. Resulting in extremely long, decision making.
manual and imprecise analysis of data
Related SAP Solutions
· Lack of insight into data results in poor decision
making and very slow reaction times to important · SAP HANA Standard Edition
business decisions · SAP HANA Enterprise Edition
· Existing system isn’t very flexible and aren’t scalable to · SAP HANA Edge edition, advanced version
accommodate next generation of applications needed · SAP Cloud Platform, SAP HANA service
to run a Digital Enterprise · SAP Data Hub
· Inability to maintain security and business continuity · SAP BusinessObjects Portfolio
· SAP Database and Data Management Portfolio
Customer Business Value · SAP S/4HANA
· Accelerate data processing for real-time insight · SAP BW/4HANA
· and action
· Draw insight from complex data sets and ongoing For More Information
transactions SAP PartnerEdge
· Reimagine business processes and create innovative SAP.com
applications
· Achieve business agility and streamline IT

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SAP HANA FULL USE BENEFITS

Customers who purchase SAP HANA full use editions, vs. runtime editions realize additional benefits from the platform.
These include:

· Faster and easier business innovatons deliver new insights and a complete business view, unified and connected data,
and simplified access to data.
· Improved productivity by eliminating data silos, reducing data latency and agile development and time to market
· Better Total Cost of Ownership (TCO) with simplified IT landscapes and flexible infrastructure. And lower overall TCO
from consolidation of systems (combining OLTP and analysis), lower administraton costs and ability to leverage certain
commodity hardware

SAP HANA Runtime editions allow use of SAP HANA native engines via SAP applications only. Runtime includes partial and
restricted capabilities from data management. REAB does not included Smart Data Quality (SDQ), the replication option,
streaming analytics, or SAP Enterprise Architecture Designer to name a few differences. SAP HANA full-use editions provide
unrestricted access to SAP HANA native engines for all applications and includes streaming, SDQ, SAP HANA rules
framework, SAP Enterprise Information Management capabilities and SAP Enterprise Architecture Designer.

With SAP HANA full use editions you can:

· Build IoT applications and analyze high volume / high velocity data by connecting IoT sensors with business processes
to drive faster decisions
· Bring SAP and non-SAP data easily in a single platform -for one copy of data with unrestricted access by 3 rd party
Business Intelligence tools
· Enrich business decisions with advanced analytics engines with the ability to use all advanced engines for
comprehensive analytics on live transactions
· Make relevant data readily available by reducing data movement and latency and improving business agility and
innovation
· Discover new insights and increase competitive advantage, using SAP, 3 rd party and custom predictive models that fit
your business
· Acquire data from remote data sources to replicate data with remote data sources for broader insights
· Innovate faster without constraints to create & deploy intelligent enterprise applications faster, without constraints
· Leverage enterprise wide rich modeling to capture enterprise artifacts & visualize and share across the enterprise

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SAP HANA OFFERING & OPTIONS

Simplified SAP HANA Packaging

SAP HANA Enterprise Edition (EE)

Ÿ Supports all SAP apps
Ÿ Contains all capabilities of SE
Ÿ Includes all SAP HANA options, streaming, virtualization, integration, replication, spatial, advanced security, and more
Ÿ Addresses broader big data use cases
Ÿ Provides a solid foundation for analytics and innovation uses cases

SAP HANA Standard Edition (SE)

Ÿ Entry level point for custom use cases
Ÿ Provides a set of capabilities for data Warehouse scenarios
Ÿ Includes cost effective warm/cold data management with up to 8x dynamic tiering
Ÿ Addresses individual innovation use case scenarios by adding capabilities (options from the list below) as needed

SAP HANA Options

• Streaming Analytics: To capture, analyze and act on events real-time
• Spatial/Graph: To analyze and process geospatial and graph data relationships in real time
• Data Privacy: To protect sensitive business data for regulatory compliance
• Text Analytics/Search: To allow for full-text searching, text analysis, sentiment extraction, and text mining to discover
relevant and related terms and documents
• Predictive: To perform advanced analytics and embed R code in the SAP HANA platform to be processed as part of the
query execution plan. And, complement PAL algorithms, integrate with TensorFlow models and score models with SAP
HANA data.
• Real-time Replication: To replicate data in real time for use in analytical scenarios
• EIM: To source, replicate, transform and cleanse data in real time (SDI for HANA)

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SAP HANA ACTIVE/ACTIVE READ-ENABLED
Flexible workload and system management

SAP HANA active/active read-enabled allows enterprises to leverage an idle secondary system for read
operations on production data. This option provides both business as well as technical value: SAP HANA
active/active read-enabled will maximize the overall ROI for your multi-system landscape by putting idled
resources at the secondary site to productive use. Gain performance for read-intense activities as they can be
off-loaded to the secondary site and free up resources on the primary. And additional capacity on both the
primary and secondary sites with the relocation of read operations. SAP HANA active/active read-enabled offers
an integrated, consistent view of the data persisted on the secondary system.

Key Functions and Features Ideal for

· SAP HANA active/active read-enabled offers an
integrated, consistent view of the data persisted on
the secondary system
· Gain performance for read-intense activities as they
can be off-loaded to the secondary site and free up
resources on the primary.
Typical Customer Challenges
· Poor system optimization leading to high IT
maintainance costs
· System balancing issues, poor overall workload
management
Customer Business Value
· SAP HANA active/active read-enabled will maximize
the overall ROI for your multi-system landscape
· by putting idled resources at the secondary site to
productive use.
· SAP HANA active/active read-enabled provides read-
only access to a standby database while system
replication is active and engaged
· Additional capacity on both the primary and
secondary sites with the relocation of read operations.
· Larger HANA Implementations
· S/4HANA Customers with need for fail-over solution
· Customers with High Availablility requirements
· Customers with mixed workloads on primary with
capacity concerns
Line-of-Business Beneficiaries
· CIO, CTO, CFO, IT Managemtn, MIS and Business
Analysts
Why SAP?
· Companies worldwide use SAP HANA – one of
today’s most advanced data-processing plat-
forms – to transform business and create value.
· Innovative functionaity in SAP HANA support your
companies next generation applications.
Related SAP Solutions
· SAP HANA
· SAP S/4HANA
· SAP Business Suite powered by SAP HANA
For more Information
SAP PartnerEdge
Sap.com

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SAP HANA, EDGE EDITION, ADVANCED VERSION
Real-time analytics packaged and priced for Small and Mid-sized Enterprises

SAP HANA, Edge edition advanced version leverages the full power and value of SAP HANA to deliver
capabilities to support what it takes for SMEs to win in the digital market. SAP HANA Edge supports complex
analytics, including predictive analytics and machine learning, text, graph, and geospatial analytics. SAP HANA
Edge is designed to rapidly ingest any data; be it data from an organization’s SAP landscape, data from any
landscape including other ERP solutions, social media content, geospatial, reporting content, big data from
unstructured data sources, text, machine data, historical, and real-time data.

Ideal for
Key Functions and Features · Small and Mid-sized enterprises
· Advanced in-memory processing to eliminate latency · Side car analytic use cases
· Real-time insight from any data · Custom application development
· Integrated data management that increases scalability
and lowers complexity Line-of-Business Beneficiaries
· Support for modern applications that use geospatial · CIO, CTO, CFO
data · CEO, CMO, LOB VP, Chief Innovation Officer
· Advanced database text recognition & search · Line of Business Managers
capabilities
· Tools to support common business modelling Why SAP?
· SAP delivers the right in-memory computing
Typical Customer Challenges capabilities to small to medium businesses,
· Need to simplify complex data and system providing a fully operational data integration and
landscapes with real-time experiences management capable platform that includes a
· Need to understand operational and strategic complete predictive analytics toolset that is fully
insights in real-time scalable to their organizational needs.
· Need for an platform that supports multiple analytic · SAP HANA Edge is priced and packaged specifically
scenarios and robust data management capabilities for the SME market, and is available exclusively
through partners.
Customer Business Value
· Helps you automate and simplify your data Related SAP Solutions
landscapes · SAP Analytics Cloud
· Allows you to run your business with more · SAP Business Objects BI
predictability · SAP Data Services
· Provides easier, faster, and more accurate access to · SAP Predictive Analytics Suite, Edge edition
information by business analysts and decision
makers For more Information
· Gives you the flexibility of choice of analytic tools SAP PartnerEdge
Sap.com

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SAP CLOUD PLATFORM, SAP HANA SERVICE
Embrace data management in the cloud for greater agility and lower costs

SAP® Cloud Platform, SAP HANA service helps you accelerate innovation using advanced data platform
technologies. Because it’s fully managed across multiple clouds, you can power new applications and intelligent
business processes using a cloud-based database management system to break cloud boundaries and barriers
and build business-ready solutions faster. This offering is available by subscription or in a pay-per-use pricing
model on AWS.

Key Functions and Features · By leveraging prepackaged in-database business

· Faster Provisioning : Database instances can be
activated and deactivated on demand at all times
· Consumption-based pricing: Charges are calculated
based on actual usage of resources and services
· Elastic scale: Compute and storage resources scale up
and down independently
· Fully managed: HW and SW infrastructure are
maintained current and fully managed by the cloud
service provider
· Tap future SAP HANA innovations and enhancements
released on SAP HANA as a Service before they’re
released for on-premise service packs and revisions
· Supports applications that are designed for the SAP
Cloud Platform Cloud Foundry environment
services and optimized algorithms to build new
applications and extend SAP solutions.
Ideal for
· All industries and organizations
· Customers looking for cloud based data management
solutions
· Customers who want to build applications in the cloud
or in a hybrid model
Line-of-Business Beneficiaries
· C-Level executives (CIO, CEO, COO, CFO)
· Operational and LoB managers
· IT directors and managers

Typical Customer Challenges Why SAP?

· Enterprises need a more agile way to provision · SAP Cloud Platform, SAP HANA service is the most
database platforms, without extensive management, advanced in-memory database fully managed across
in order to drive innovation. multiple cloud environments
· IT managers are also under pressure to better manage · SAP Cloud Platform, SAP HANA service implements
costs, and prefer to be charged based on their actual a next-generation transactional and analytical
resource usage. processing together with the industry's broadest set
· Enterprises also want to avoid platform lock-in for of advanced analytics that operates on any data
availability or regulatory reasons, and prefer to have
flexible deployment options. Related SAP Solutions
· SAP HANA
Customer Business Value · SAP Cloud Platform
· Full cloud freedom with the broadest multi-cloud
support, consumable via a single contract with SAP, For More Information
that further allows customers to connect with SAP SAP PartnerEdge
Cloud Platform services and cloud providers’ native SAP.com
services. Cloudplatform.sap.com
· By leveraging the next-generation transactional and
analytical processing capabilities of SAP HANA, to build
intelligent and live applications on one copy of data.

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SAP BW/4HANA
Data Warehousing – Made simpler, modern and high performaing

Get your customer’s data warehouse up and running sooner with the new SAP BW/4HANA data warehousing solution.
With accelerated data warehousing development capabilities, including simplified object modelling, open SQL support,
and new advanced multi-temperature management capabilities, SAP BW/4HANA provides a new data warehouse
environment, which is highly optimized for SAP HANA. With up to 14x faster query performance and as much as 10x -
100x faster data processing. Customers can accelerate their logical data warehouse, big data and internet of things
initiatives leveraging huge amounts of data so they have the flexibility to compete in real time.

Key Functions and Features Ideal for

• SAP BW/4HANA provides simple data flows and data
structures and data life cycle management for easier
development and management of the warehouse
• SAP BW/4HANA provides a new user interfaces for
faster development and easier self-service
environment for business users
• SAP BW/4HANA is an in-memory data warehouse
which includes advanced analytics and algorithm push
down which delivers faster performance
• SAP BW/4HANA is open for SAP data as well as non-
SAP data and tightly integrates with HANA native SQL
modeling approaches.
• All industries and organizations
Line-of-Business Beneficiaries
• C-Level executives (CIO, CEO, COO)
• Operational and LoB managers
• IT directors and managers
Why SAP?
• SAP BW/4HANA is unique in the data warehousing
space as it delivers pre-built models specific for the
SAP’s application suite and SQL modelling to assist with
non-SAP data models

Typical Customer Challenges Related SAP Solutions

• Inability to quickly deliver insights or deal with • SAP Business Objects™ BI, Edge
larger/faster data • SAP HANA
• LOB specific processes and data silos obscure • SAP Lumira
organizations from having a single version of the truth • SAP Data Integrator
• Discord between Business and IT drives shadow IT and • SAP Predictive Analytics Suite
continues the cycle of data silos • SAP Data Hub
• Antiquated UI and applications prevent IT from
responding quickly to the business and self-service for For More Information
business users SAP PartnerEdge
SAP.com
Customer Business Value
• Deliver a warehouse that enables organizations to
report on all data including historical and operational
from all different sources to achieve a 360° of the
business
• Accurate, more informed decision making

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SAP DATA HUB
Drive Innovation and Simplify Business

SAP Data Hub enables customers to quickly & easily understand the data landscape and drive the data pipeline
to get the information they need from diverse systems to where it needs to go. It is a data sharing, pipelining,
and orchestration solution that helps companies accelerate and expand the flow of data across the diverse data
landscape so they can better drive innovation and simplify business.

SAP Data Hub provides unprecedented data access and governance, creates powerful, organization-spanning
data flows, and quickly delivers results by leveraging existing data processing investments. Organizations can
work across cloud and on-premise points as well as SAP and non-SAP data and applications.

Key Functions and Features
The SAP Data Hub solution has three major feature areas:
Data Hub Operations:
Ÿ Review, monitor, and understand full data landscape,
data flows
Ÿ Discover, explore, and connect data across the
landscape
Ÿ Manage data access, data governance
Data Pipelines and Refinement:
Ÿ Access the Information Catalog Services across stores
Ÿ Ingest and connect data, create complex pipelines and
flows
Ÿ Review data quality, lineage, and impacts
Orchestration and Monitoring:
Ÿ Schedule workflows
Ÿ Monitor status and receive alerts
· Build agile, data driven applications beyond data
integration, Data Hub allows you to create powerful
data pipelines that leverage advanced capabilities like
Big Data processing. Pipelines can be triggered by
changes in data, so that your business is more
responsive overall.
· Achieve centralized landscape visibility and governance
so one can understand systems and assets across the
full landscape and create and enforce access policies
and data quality.
Ideal for
• Large enterprise customers who need to manage data
operations across complex landscapes
• Customers who need increased control and visibility of
their data

Typical Customer Challenges Line-of-Business Beneficiaries

· Data is kept in silos (files, Hadoop, DWHs) across the • C-level, sales, operations, and LoB managers
enterprise. • Line-of-business managers
· There’s a missing link between Big Data and Enterprise
Data systems Why SAP?
· It takes too much effort to integrate systems and create • SAP provides one of the most integrated and widely
data pipelines across the enterprise deployed portfolios of Database and Data Management
· Big Data technologies lack enterprise readiness; IT solutions and technology platforms in the industry
organizations lack “Big Data readiness” as well
Related SAP Solutions
Customer Business Value · SAP HANA
· Experience a simpler, more scalable approach to data · SAP Enterprise Architecture Designer
landscape management by simplifying the costs of data · SAP Cloud Platform, Big Data Services
management and integration
· Accelerate and expand data projects by creating an For More Information
interconnected landscape that is easy to understand SAP PartnerEdge
and explore. SAP.com

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SAP DATA SERVICES
Integrate, Transform, and Improve your enterprise data

SAP Data Services software can help customers boost productivity and cut costs by offering a single solution
that includes data quality and data integration software. With the data quality software, users can correct data
issues as they arise, prevent quality issues before they occur, and automatically fix data redundancies,
inconsistencies, and errors within any application thus making for better decision-making and business
operations.

With the data integration software, users can access and move data of any size from any source - analytical, Big
Data sources such as Hadoop and NoSQL, as well as machine-generated and geographic data - and integrate
them to unlock deeper meaning.

Key Functions and Features
• SAP Data Services can also help you applyand enforce
data quality rules whenever data is created, updated,
or moved, so you can deliver accurate, complete
information that is available anytime, anywhere.
• Businesses can trace the source fo all data for optimal
information governance.
• Use Information steward to analyze the
trustworthyness and quality of Enterprise Information.
• Match and consolidate data by embedding
data duplication checks directly into work-
flows or applications
• Perform data quality checks anytime, in real
time, on data sets before analyzing, moving,
or integrating data
Typical Customer Challenges
• Inability to monitor, define, or discover data quality
levels
• Manual quality checks to determine possible data
issues i.e. no dashboard.
• No process in place to integrate data for any type of
accurate analysis.
• SAP Data Services helps take on complex initiatives
with Big Data, analytics and information governance.
• Have IT act as a true strategic business partner with a
colloborative approach to data mangement to simplify
for the entier organization.
Ideal for
• All industries and organizations
Line-of-Business Beneficiaries
• CIO and IT
Why SAP?
· SAP has designed the Data Services suite for ease of use
and performance. Our expertise helps you handle
complex initiatives with Big Data, analytics, and
information governance.
Related SAP Solutions
· SAP HANA
· SAP Master Data Governance
· SAP Information Steward

Customer Business Value For More Information

• Streamling your company’s IT landscape and have full SAP PartnerEdge
insight to data your company owns and how it affects SAP.com
business.

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SAP MASTER DATA GOVERNANCE
Better master data to increases revenue and productivity

SAP Master Data Governance is the industry’s first governance application to create, maintain, and replicate
master data through a centralized governed process up-front of line-of-business applications. SAP Master Data
Governance is built on line-of-business processes and business rules across Business Partner, Customer,
Supplier, Material, Finance, and custom domains, allowing for a “deep” create of master data that understands
the process and data integrity of the applications

Key Functions and Features Ideal for

• Governance: Centrally maintain master data based on
seamless workflow and full audit trail ensuring
consistency across financial, supplier, customer and
material domains
• Syndication: Provide safe, reliable data for use
throughout the organization in SAP or non-SAP
software systems
• Standardization: Guide processes to enforce
standardization and authorization while enabling
flexibility
• Flexibility: Deploy with SAP Business Suite software or
as a stand-alone solution for heterogeneous landscapes
• Usability: Provide role-based access to information with
an intuitive, configurable interface
Typical Customer Challenges
• Poor master data management across enterprise leads
to poor control over various customer, supplier,
material and financial related data.
• Data isn’t ready to use for business operations and
analytic when needed in timely fashion.
Customer Business Value
• Keeps multiple organizational asset data ready for
business operations analysis when needed.
• Consolidation capabilities built in to control data
across multipe heterogeneous system landscapes.
• All industries and organizations
Line-of-Business Beneficiaries
• CIO, CTO
Why SAP?
· Flexible deployment options for on premise, cloud or
hybrid scenarios
· SAP provides prebuilt data models, business rules,
workflow, and user interfaces
· Enablement of SAP and non-SAP systems hybrid
landscape
Related SAP Solutions
· SAP Master Data Governance for Customer
· SAP Master Data Governance for Material
· SAP Master Data Governance for Supplier
· SAP Master Data Governance for Finance
· SAP Master Data Governance, Enterprise Asset
Management Extension by Utopia
· SAP Data Services
· SAP Information Steward
· SAP S/4HANA
For More Information
SAP PartnerEdge
SAP.com

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SAP ENTERPRISE CONTENT MANAGEMENT BY OPENTEXT
Unified Platform Helps Enable Digital Economy
To help solve complexity and transition our customers into the digital economy SAP has built a structured
framework to think through how to develop and execute on your digital business strategy: The Digital Business
Framework. With this framework, the entire value chain will be digitized including the core which serves as the
platform for innovation and business process optimization.
Key Functions and Features
· Digitize the Core of the business processes and the
“back office” systems with SAP S/4HANA with native
integration of content management
· Digitize the “front office”, allowing businesses to
seamlessly serve their customers and offer them the
omni-channel experience they expect with Hybris and
C4C
· Manage and optimize supply chain, enabling them to
connect with their suppliers on our Business Networks
with Ariba, Concur and Fieldglass
· Engage total workforce across employees, contractors,
and partners with Successfactors, Fieldglass and Fiori
· Asset optimization of assets and innovation through
the Internet of Things with the SAP Cloud platform.
Typical Customer Challenges
Ÿ Difficulty in using value chain for effective busienss
outcomes
Ÿ Inability to reminaging business models and processes.
For digital transformation
Customer Business Value
Ÿ Complete control of end-to-end business process with
OpenText
Ÿ Interconnectivity amongst your entire value chain to
obtain real business value in real time.
Ÿ Lead by reimagining business models, business
processes, and work
Ideal for
• All industries and organizations
Line-of-Business Beneficiaries
• CIO, CTO
Why SAP?
· SAP and OpenText offer the only end-to-end digital
business solution across the Five Pillars of the Digital
Business.
Additional features
· Capture all documents on a centralized, low-cost server
for secure, affordable storage
· Retrieve documents quickly with an intuitive,
customizable, folder-based interface
· Promote cross-departmental collaboration by enabling
document sharing across applications
· Reduce IT resource consumption by safely and quickly
moving aged data to an archive server
· Increase compliance and reduce risk by archiving
company-wide data in a secure, unalterable form
· Available for both on-premise and cloud deployments
For More Information:
SAP.com
SAP PartnerEdge
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GENERAL DATA PROTECTION REGULATION (GDPR)
Ready for the Digital Economy

The General Data Protection Regulation (GDPR) is a new European Union (EU) law that gives residents greater
protection and control of their personal data. It will regulate the data companies in and outside the EU can
collect, store, and transfer – as well as how they use it. This regulation came into effect on May 25, 2018 and
affects companies across the globe who process EU resident data. SAP offers solutions that can help address
GDPR requirements. Some of those solutions include SAP Information Lifecycle Management, SAP Information
Steward, SAP Data Services, SAP Metadata Management and SAP HANA.

SAP does not provide legal advice. This content is a high-level introduction regarding GDPR. The services and products
mentioned may help customers to become compliant with the EU General Data Protection Regulations.

Key Regulations
• Security and control: Businesses are required to protect
personal data using appropriate security measures, maintain
records of data processing and access, and notify authorities
of any data breaches.
• Policy: Organizations will need to provide notice and obtain
consent for data collection and processing, disclose the
purpose of personal data usage, and define data retention
and deletion policies.
• Process and people: All companies need to implement
processes that ensure compliance with the principles
relating to processing of personal data. Employees will need
to be trained regularly. Companies will also have to audit
and update data policies – and in some cases, appoint a Data
Protection Officer.
• Ability to process data in a manner that allows for digital
transformation to take place with ease.
• Simplify compliance efforts with visibility into the data
lifecycle
• Keepping personal data secure
• Tagging profiling and accuracy of personal data across
landscapes
Ideal for
• Businesses offering goods or services to people in the EU
• Any business that processes personal data of any EU citizen
still must ensure GDPR complicance even outside the EU.
Line-of-Business Beneficiaries
• C-level executives and All Lines of Business.

Typical Challenges and Considerations Why SAP?

• Not being organized and prepared beyong the deadline • SAP offers a host of solutions, including GRC and Data
means you might be at risk of non-compliance – e.g., Management solutions for both SAP and non SAP applications
thinking it doesn’t apply to your company because you are • Security, risk and compliiance solutions
not in the EU • Data management and governance
• Not understanding where your data comes from, how it’s
used and what data you have could put your company at risk Solutions to help customers address GDPR
• Poor tracking and management of user and personal data • SAP Information Lifecycle Management
• Not understanding the financial and legal ramifications of • SAP Inforation Steward
non-compliance • SAP Access Control
• SAP Process control
Customer Business Value with SAP Solutions
• Businesses will be able prepare, respond and adapt to For More Information
customer needs and demands at the moment of opportunity PartnerEdge.com
Sap.com

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SAP ADAPTIVE SERVER ENTERPRISE
Modernize Transactional Applications with Trusted, Efficient Data Management

SAP Adaptive Server Enterprise (ASE) is an industry standard transactional processing relational database management
system (RDBMS). SAP ASE supports thousands of concurrent users and is designed to provide highly-efficient database
management while maintaining the performance needed for extreme transaction processing. Rely on SAP ASE to reduce
risk, increase agility and establish a path for continuous innovation within mission-critical application environments.

Key Functions and Features Customer Business Value

• SAP ASE helps ensure high performance and reliability. It
delivers capabilities that process and protect millions of
transactions housed in terabyte-size databases while lowering
the total cost of ownership.
• Data replication, encryption, and security technologies built
into SAP ASE protect your data from unexpected disruptions
and security breaches from within and outside the
organization.
• By simplifying data management, digital businesses achieve
lower costs and improved efficiencies while coping with rapid
data growth, high transaction volumes, and large numbers of
users.
• Advanced in-database compression of both structured and
unstructured data allows you to store data more efficiently,
which reduces storage costs. And because data retrieval is
more efficient, better performance is realized.
• Several editions of SAP ASE are also available to provide
greater flexibility for deployment and use.
Typical Customer Challenges
• Issues managing larges amount of data and users effectively
and efficiently.
• Complex, costly and manual IT maintanence issues and
upkeep.
• Existing systems cannot handle large amounts of concurrent
transactions, business decisions are delayed and largely
ineffective as a result.
• Complex administration keeps IT from focusing on
innovation and helping important business decisions
· Achieve fast performance at extreme transaction volumes
· Deliver critical security and trusted reliability
• Improve efficiency and lower overall IT costs
Ideal for
• All industries and organizations
Line-of-Business Beneficiaries
• Operational and LoB managers
• IT directors and managers
Why SAP?
· SAP ASE delivers proven benefits for transaction-intensive
applications from SAP, our partners, and custom solutions
Related SAP Solutions
· SAP Adaptive Server Platform Edition
· SAP Adaptive Server Enterprise, Edge edition
· SAP HANA accelerator for SAP ASE
For More Information
SAP PartnerEdge
SAP.com

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SAP IQ
Extreme-Scale Analytics & Warehousing

SAP IQ offers customers the ability to exploit the value of big data, with the world’s fastest data loading, new
compression techniques, and new ways to organize and partition data. It offers unprecedented flexibility and
allows customers to get data where they want when they want it. Customers will have the ability to transform
their business and explore deeper insights with low latency real-time analytics. SAP IQ offers fast, concurrent
ingestion of data from multiple sources; while streamlining IT administration tasks and reducing IT workloads.
Customers will experience a lower TCO as it can store and query more data, more affordably! SAP IQ is licensed
with the SAP Adaptive Server Enterprise, platform edition.

Key Functions and Features · Easily store and process Hadoop historical and
· Accelerate performance of petabyte-scale operational data from transactional systems.
enterprise data warehousing · On demand analytics capabilities for large groups of
· Market-leading, disk-based, column-oriented users and business processes.
SQL data warehouse
· Enhanced column store with extreme compression Ideal for
· High-performance data loading for low-latency · All verticals with Big Data challenges
operational analytics
· Provide a unified data store for operational Line-of-Business Beneficiaries
reporting and analysis • CIO and IT
· Extend a cost-effective data warehouse to the
Why SAP?
entire organization
· SAP understands that companies need to be able to
analyze the vast amount of information available
Typical Customer Challenges to them and to maintain and expand their data
· Customers have difficulty “consuming” large vast warehouses.
amounts of data generated due to limitations of existing · Ensuring accurate analytics to pinpoint new revenue
data warehouse sources and streamline operations.
· High IT costs because existing systems cannot handle
Related SAP Solutions
data load efficiently and securely. · SAP HANA
· Inability to easily differentiate and analyze structured · SAP ASE Platform edition
and unstructured data creating a major bottleneck
· Poort reporting and analytics due to existing systems For More Information
capabilities SAP.com
SAP PartnerEdge (IQ)
Customer Business Value
SAP PartnerEdge (ASE Platform Edition)
· Speed and scalability for extreme workloads
· Data is made available to your applications and LOBs fast
and efficiently

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SAP SQL ANYWHERE
Capture, manage, and synchronize data in real-world conditions

In today’s digital economy, you depend on timely, accurate data to drive your business each time you engage
with customers, deliver services, and monitor events. At every point of action, SAP SQL Anywhere solutions can
help you capture, manage, and synchronize data in real-world conditions – even when connectivity and technical
staff are not available.

Key Functions and Features

· Enterprise-level database for mobile and remote Ideal for
applications · Enterprises needing engage customers, deliver services
· Highly scalable synchronization of the SAP and monitor events in various connective states and
HANA®platform and other data sources with or without technical staff.
· SAP® SQL Anywhere® solutions deliver enterprise
level data management and synchronization Line-of-Business Beneficiaries
capabilities. • C-level executives
· Designed to run in remote and mobile • LoB managers and business analysts
environments on a wide range of small-footprint • CIO and IT
devices and in real-world conditions.
· Enable field-based employees to perform
tasks more quickly and accurately Why SAP?
· Give mobile and remote workers an always- · SAP SQL Anywhere masters these complexities with
on experience, even when they are offline comprehensive data management capabilities packed in
a small, efficient footprint and sophisticated
Typical Customer Challenges synchronization technology that only SAP can deliver.
· Customer need to wait extensive lengths of time for
insight and decision making across the enterprise
· Inability to scale and manage a complex predictive cycle Related SAP Solutions
· Ad hoc solution for data prep, modelling, deployment · SAP Analytics Cloud
and analysis · SAP HANA
· Ability to connect to Big Data, 3rd party sources, Hadoop · SAP BusinessObjects BI Platform
not possible with current system
· Current models lead to questionable results and
outcomes For More Information
· Lack of Analytical tools and skills. SAP PartnerEdge
SAP.com
Customer Business Value
• Faster, more accurate decision making at the front line
of your business
• Reliable data synchronization for occasionally connected
environments
• Streamlined data maintenance with built-in self
managing capabilities
• Wider choice of platforms and devices
• Lower costs by running on commodity platforms

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PRODUCT PACKAGING
SAP HANA
Deployable on premise or in the cloud, SAP HANA is an in-
memory data platform that lets you accelerate business
processes, deliver more business intelligence, and simplify
your IT environment. By providing the foundation for all
your data needs, SAP HANA removes the burden of
maintaining separate legacy systems and siloed data, so
you can run live and make better business decisions in the
new digital economy. There are 4 editions of SAP HANA
each with capabilities relevant for the edition:
· SAP HANA standard edition – there are several
options can be purchased with this edition. See
option descriptions on page 8, SAP HANA Offerings
and Options
· SAP HANA enterprise edition
· SAP HANA express edition
· SAP HANA, Edge edition, advanced version, page 10
· SAP Cloud Platform, SAP HANA service, page 11
SAP Data Hub
SAP Data Hub simplifies the orchestration of complex data
processes while providing governance across modern and
diverse data landscapes. SAP Data Hub includes easy-to-
use in-memory distributed computing engines, formely
known as SAP Vora, to help organizations uncover
actionable insights from Big Data, typically stored in
Hadoop and NoSQL solutions.
SAP Data Services
Discover and monitor data quality from a business
viewpoint. While providing trusted data for confident
decision making. From this trusted single source of the
truth access, integrate or move to data to generate
insights. SAP Data Services is available in two editions:
· SAP Data Services
· SAP Data Services, Edge edition
SAP Adaptive Server, platform edition
SAP Adaptive Server, platform edition is a simplified
package of SAP Adaptive Server Enterprise (SAP ASE), SAP
IQ and SAP Replication Server, premium edition. The
package includes several options that were previously
chargeable including: security & directory services,
partitions, compression, encryption, advanced security,
and VLDB Management.
The license gives customers perpetual deployment rights
to cores of either SAP ASE, SAP IQ, or SAP Replication
Server. Based on a dynamic core allocation model,
customers can switch between the cores as needed based
on their business requirements.
SAP Adaptive Server Enterprise, Edge edition
Edge editions are priced and packaged for the mid-market,
and sold exclusively through partners. They provide the
same benefits of their full product versions with some
select limitations and restrictions. SAP ASE, Edge edition is
limited to four cores and cannot be used with additional
add-on options. It also includes a limited runtime license of
SAP Replication Server, premium edition for disaster
recovery purposes and ASE options provided in the SAP
Adaptive Server, platform edition.
SAP ASE Options
Modernize and accelerate your transaction-based
applications on premise and in the cloud. This high-
performance SQL database server uses a relational
management model to meet rising demand for
performance, reliability, and efficiency in every industry.
The following options are available to enhance the SAP
ASE capabilities & improve its effectiveness for customers.
· SAP Adaptive Server Platform, Database Memscale
Option
· SAP Adaptive Server Platform, Database Always-on
Option
· SAP Adaptive Server Platform, Workload Analyzer
Option
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SAP Master Data Governance

SAP Master Data Governance is a state-of-the-art master

data management application,
providing preconfigured, domain-specific master data
governance to centrally create, change, and distribute or
to consolidate master data across your complete
enterprise system landscape. There are two versions: SAP
Master Data Governance on SAP S/4HANA and SAP Master
Data Governance

SAP HANA and Data Management Learning Room

Join the SAP HANA and Data Management Learning room which can provide opportunities for you as an SAP
Partner to expand your learning experience by combining traditional virtual learning within an interactive
environment where you can engage with your peers and SAP subject matter experts

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SALES PLAYS

Sales Plays collect essential assets and material for you to successfully communicate and articulate the solution benefits to win
deals.

SAP HANA
· SAP HANA active/active read-enabled: Upsell add-on to SAP HANA 2.0 for system replication
· SAP HANA, express edition: Optimized for fast and continuous development
· SAP HANA, Edge edition: Priced and packaged for the mid-market
· SAP HANA, Spatial option: Analyze and use location intelligence
· SAP HANA accelerator for ASE: Modernize and Accelerate Reporting. Provides access to SAP HANA capabilities for
advanced analytics, visualizations, and reporting

SAP Adaptive Server Enterprise (ASE)

· SAP Adaptive Server Platform Edition
· SAP Adaptive Server Enterprise, Edge edition
· SAP HANA accelerator for ASE: Modernize and Accelerate Reporting. Provides access to SAP HANA capabilities for
advanced analytics, visualizations, and reporting
· SAP Adaptive Server Enterprise Options

EIM
· SAP Enterprise Information Management - Information Excellence for the Digital Economy
· SAP S/4HANA Readiness Selling Motion - Migration Excellence for the Digital Enterprise
· SAP Data Hub
· Content Management for Insurance
· Information Governance for Consumer Packaged Goods
· Global Data Protection Regulation

Big Data Warehousing

· Sales Play: SAP Modern Data Platform for Big Data
· Sales Guide: SAP Data Warehouse and Agile Data Mart
· SAP HANA, Edge Edition, Advanced Version for Analytic Scenarios
· Sales Guide: SAP BW/4HANA Next Generation Data Warehouse - Powers Real-Time Business Decisions
· Sales Play: Data Aging

SAP SQL Anywhere

· SAP SQL Anywhere for IoT and Application Development

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PARTNEREDGE PORTAL PRODUCT PAGES

The portal serves as the content repository for role-based content, tools and resources. Browse, explore and take advantage
of top assets by product and read the latest news. Content is targeted for sales, presales and implementation consultants
based on profile selection.

Database and Data Management Solutions

SAP HANA Data Management Suite

SAP HANA and Databases

· SAP HANA
o SAP HANA Family of Products Page
o SAP HANA 2.0 SPS03
o SAP HANA SPS12
o SAP HANA, Spatial option
o SAP HANA Active / Active Read-enabled
o SAP HANA for BW/4HANA
o Accelerator for ASE
o SAP HANA Streaming Analytics
o SAP HANA express edition
o SAP HANA Edge edition
o SAP Cloud Platform, SAP HANA service
· SAP Adaptive Server Enterprise
· SAP IQ
· SAP SQL Anywhere

Enterprise Information Management:

· SAP Agile Data Preparation
· SAP Data Hub
· SAP Data Services
· SAP Master Data Governance

Big Data Warehousing

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PARTNER BENEFITS CATALOGUE

Explore the valuable service options that are available to your organization. Many of these services are included as a key
benefit of the SAP PartnerEdge program, others are available by using your Marketing (MDF) and Business (BDF) Development
funds.

· Partner Benefits Catalog Provides a central access point to a wide variety of services to support your
partnership with SAP

· SAP HANA Sales Readiness Learn everything you need to know in order to make your company ready to
successfully sell SAP Databases and Data Management Solutions

· B/W4HANA Deal Clinic Service Do you have an active SAP BW/4HANA opportunity in your pipeline but need
additional guidance to successfully move the opportunity forward through the sales cycle? Utilize our SAP
Center of Excellence expert team to get the solution, positioning, pricing or competitive information your
customer needs to close the deal.

· SAP Global Database Migration Factory: The SAP Global Database Migration Factory team can support your
customer technical database migration inquiries, provide sales and technical support during customer
discussions as well as evaluate your own organization's migration offering. Additionally if you offer your own
migration automation tools the SAP Database Migration factory can help get your tools into customer
opportunities.

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www.sap.com/contactsap

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